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Why Choose Better Homes and Gardens Real Estate Gary Greene
1. Why Better Homes and Gardens Real Estate
Gary Greene?
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And Why Now?
2. Why Better Homes and Gardens Real Estate
Gary Greene?
There are a lot of options in
residential real estate today, but
only one offers:
A chance to be on the ground-floor of the brand
of the future
Association with a brand name that 97% of
America knows and trusts
The opportunity to be relevant to your clients
and sphere of influence every day of every year
—not just during transaction windows
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What does this mean to you? …
3. Company History and Stats
850 licensed sales agents
19 offices serving the Greater Houston area
Built on a 50 year reputation in the local
community
5% market share in the HARMLS (the largest}
Mortgage, Title, Insurance programs for clients
and a host of home services – making you a one-
stop shop for real estate.
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4. Company Pillars
More targeted direct-to-consumer marketing
programs
New tech tools including mobile apps, blogs,
digital marketing templates
A web-site that delivers an exceptional
experience to on-line consumers
More quality referrals and corporate relocation
leads
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On-line tools for agent education and career
advancement
5. Where Real Estate is Going…and Why
Better Homes and Gardens is Leading
the Way
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6. Beyond Traditional Branding
TRADITIONAL BRAND LIFESTYLE BRAND
Functional benefit Experiential benefits
Commodity features Value features
Often competes on price Relevant despite industry changes
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8. Real Estate 3.0
TRENDS AND DRIVERS OUTCOMES
Informed Consumers – Consumers in Control
Pervasive Technology
Next Generation Agents &
73M Echo Boomers
Consumers Driving Change
Current model old A new model begins to
fashioned and broken emerge, difficult for some
8 easy for others
11. Brand Promise
Better Homes and Gardens Real Estate is creating exceptional
real estate experiences by:
Empowering our brokers and agents with
excellent service and innovative tools
Helping our customers find their dream homes
through personalized service
Cultivating people’s passion for their homes
11 through our unique lifestyle content
12. Our Core Values
To stimulate energy to a higher level
of inspiration and emotion.
Being actually and precisely
what we claim to be.
To be contemporary in our
approach to business and life.
To have increasing influence.
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To consistently exceed expectations.
17. Better Homes and Gardens – The Brand
#1 lifestyle magazine
40,000,000 monthly readers
#2 magazine across all categories
17 7+ million unique monthly visitors to bhg.com
42. CUSTOMIZABLE AGENT AND LISTING MARKETING
The Digital Marketing Center
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Slideshows, Virtual Tours, Craigslist Templates, eFlyer, eCard & More…
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43. THE DIGITAL MARKETING CENTER -
Tracking Your Success
⎫ Delivered
⎫ Opened
⎫ Forwarded
⎫ Unique visits
⎫ Geographic location
⎫ Referrers
Monthly training classes
are available to maximize
the digital marketing center
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44. CUSTOMIZABLE AGENT AND PROPERTY
MARKETING
The Print Marketing Center
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Business Cards, Letterhead, Postcards, Flyers, Brochures & More…
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45. LEVERAGING THE BHG BRAND –
Personalized Magazine Subscription Program
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46. LEVERAGING THE BRAND –
BHG Books
Take
Advantage
of
Discounted
Pricing on a
Variety of
Books for
Closing Gift
Ideas - All
Published
by Better
46 Homes and
Gardens
47. LEVERAGING THE BRAND –
BHG Flower Collection
Take
Advantage
of
Discounted
Pricing On
Better
Homes and
Gardens
Flower
Collections
47 though FTD
52. Better Homes and Gardens Real Estate Gary
Greene Agent Tools
Additional tools, service etc. that we offers
to our agents on a company level:
• www.GaryGreeneTraining.com
• Creative Services Department
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53. The Time is Now to Join Our Team!
Ken Brand, Sales Manager /832-797-1779
The Woodlands Area Marketing & Service Center 53
9000 Forest Crossing, The Woodlands TX 77381
