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Thinking About Selling Your Home


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Thinking About Selling Your Home

  1. 1. Nobody’s Sold more homes in Houston than us! Because your home represents one of your largest investments, selling your home for all it’s worth is the most important function we can perform. When you enlist us to sell your home, you get the skills, experience and commitment of a highly trained professional and a world-wide brand that stands behind them. Inside this issue Prudential GARY GREENE, REALTORS®, our entire sales force of 1,000 agents You are our priority! in the Houston Metropolitan area and our nationwide affiliates are committed to seeing you succeed. We offer a Rock Solid real estate experience and move- Our Guarantee and related services that save you time and money. Commitment To You We’re Houston based We work hand-in-hand with you ... Real Estate Professionals working for you 1. Identifying Your Goals a. Assess your needs Promotion & Packaging b. Learn more about your property Your Internet Marketing c. Review the home selling process Exposure 2. Marketing Your Property Your Media Marketing a. Identify where buyers come from in your Exposure neighborhood b. Use our marketing skills to attract them Fine Homes Marketing 3. Establishing a Pricing Strategy National & International a. Conduct a Home Price Evaluation Advertising b. Collaborate on how to price your home to sell Online Seller’s Advantage 4. Preparing Your Property to Sell a. Identify what will help your property sell Home Service Connections b. Introduce the concept of staging Local Market Exposure c. Take multiple, quality photos for marketing in print and on the web Our Guarantee & Commitment To You Our Commitment is given to you in writing and empowers you to control the extent of our relationship. We stand behind our commitment, and guarantee our performance to reinforce your confidence in us. Our Commitment is to provide a results-oriented real estate experience that will achieve the highest price possible for your home with the least inconvenience to you and your family and in a time frame that meet your needs. 2
  2. 2. Prudential Gary Greene, Realtors® is a Houston-based company. In 1963, Gary Greene started GARY GREENE, REALTORS® in Houston. Over the years, the Gary Greene name grew in prominence as its offices grew throughout the metropolitan maket. Today, the company is locally owned and operated by Mark Woodroof and Marilyn Eiland, Partners. Gary Greene, the founder, is still with the company. Prudential GARY GREENE, REALTORS® is a growing force of over 1,000 REALTORS® in the Houston area with a huge Prudential network of brokers that generate referrals nationwide. Prudential GARY GREENE, REALTORS® has listed more homes, sold more listings, closed more buyer sales, closed more transactions and experienced more dollar volume sales than any other company in Houston. Owners/Partners Mark Woodroof & Marilyn Eiland Our Professional Sales Force — Working For You . . . When you select one of our professionals to sell your home, you enlist ALL of us to find a buyer for your home. Our experienced professionals are Rock Solid in the process of: • Promotion • Packaging Staging & multi-photo marketing • Pricing • Negotiation • Risk Management • Home Services • Transaction Management • Your Trusted Advocate before and after the sale We’ll skillfully put a customized marketing plan into action and mobilize our world-wide brand in your neighborhood to find the right buyer for your home. It’s all about getting you where you want to go! 3
  3. 3. How We Promote and Package Your Home According to the National Association of Realtors® Survey of Home Buyers and Sellers, 90% of all home buyers used the Internet to find a home in 2009. This figure has climbed steadily over the years and was a mere 47% in 2000. The Internet has become the most important medium to find a buyer for your home. The same survey shows that features most important to a home buyer are: a. Viewing multiple pictures of the property b. Rich detail of the home Take advantage of our built-in home buyer network! Absolutely thousands of Houston home buyers We guarantee the best online packaging and web have visited our web site and registered to receive positioning online! We will provide complete detail in e-mail alerts when new listings come on the market MLS of your home’s features and together with tantaliz- and match the search criteria they have selected. ing photo-marketing, buyers will be motivated to make an appointment to personally VIEW your home. Multi-Internet Marketing Exposure The minute we enter your home as a new listing in MLS, it is automatically aggregated to a multitude of real estate web sites. Multi-Media Exposure Homes rarely sell as a result of specific advertising featuring the home. Advertising creates awareness and interest, which generates web site traffic, calls and appointments, resulting in a sale! Listing your home with us means opportunities to advertise in the: • Houston Chronicle, Real Estate section • Neighborhood News of the Houston Chronicle • Fine Homes Magazine, for luxury properties • Local community newspapers And Sunny 99.1 hourly radio and online announcements throughout 2010. Prudential Real Estate National Television ads are all designed to drive traffic to our web site to view your home. 4
  4. 4. Fine Homes—Portfolio Magazine Prudential Fine Homes International is a leading network in the representation of upper-tier properties. It provides refined marketing tools and connections to thousands of Fine Homes Specialists who have earned the respect of their affluent clients. While all homes deserve to be marketed by an expert, luxury properties may require exceptional marketing and exposure. Ask your professional sales associate if this program is right for your home. National and International Advertising Nationally and Internationally, the Prudential brand name is repeatedly reinforced in the most popular advertising venues including television, radio, magazines and newspa- pers. Prudential’s numerous media sponsorships generate almost 800 million impressions per year. Online Seller’s Advantage™ Relocation Our exclusive Online Seller’s Advantage will Our corporate relocation connect your home with network brings buyers, giving you the qualified and motivated benefits of daily emails buyers straight to your door. about local market and web activity on your property! 5
  5. 5. Our Home Services Make Life Easier Time with your family, and time to enjoy your life is one of the most valuable assets in today’s busy world. Yet, selling your home often creates a “To-Do” list that takes away from the enjoyable aspects of living. Relax! You are in control and have these services at your fingertips on Home Services. Our online time-saving services include: • Utility connect and disconnect • Transfer, set-up or cancellation of newspaper subscriptions and much more • Moving and Storage • Temporary housing • Home Inspections • Greater Houston Financial Services • Gibraltar Mortgage Services Reliant Energy and Home Connections Reliant Energy makes moving easy and convenient for you. They offer excellent service and great plans. Reliant Energy has exclusive Realtor® Referral offers that best meet the needs of your new home. Graebel Moving Services A trusted relocation partner, Graebel delivers World Class service to Prudential Gary Greene, Realtors® clients. As the largest privately owned and managed full service relocation company, Graebel brings total account- ability to each and every move. When you select Graebel for your move, you get the buying advantage of Prudential Gary Greene, Realtors®. Find all of our Home Services now by logging on to and select the Home Services tab at the top. It will put more time in your life. We Highly Suggest A Residential Service Contract Offering a residential service contract on your home gives sellers several advantages: 1. It demonstrates the intent to sell your home in good working order. 2. It gives the buyer an avenue of restitution, other than you, should any coverage systems break down after purchase. 3. It puts your home on a more level playing field with new construction by making it appealing to prospective buyers. 4. Seller coverage is also available for you, enabling a more cost effective risk management strategy. Give your home a competitive advantage. Our professionals will be happy to provide information on the service contract. It’s a simple and a really smart selling strategy. 6
  6. 6. Multi-Market Exposure Our offices provide more marketing coverage with 26 offices serving the Greater Houston–Galveston Areas 7
  7. 7. This is merely a summary of the tools we put to work in selling your home. For more information or to receive a free Home Price Evaluation, please contact me at your earliest convenience. ®2009. An independently owned and operated member of The Prudential Real Estate Affiliates, Inc. Prudential is a registered trademark of The Prudential Insurance Company of America. Used under license. Equal Housing Opportunity. 8