16. Not Just Google
• Yahoo News
• Huffington Post
• Washington Post
• Facebook
• Bing
17. We now see what the internet thinks
we want to see but not necessarily
what we NEED to see
18. You are in your own universe
What is in your universe depends on who you
are
What you do
You don’t decide what gets
You don’t decide what is edited out
20. 3 New Dynamics
1. You are alone
2. The Bubble is invisible
3. You don’t choose to enter the bubble
21. Hotel California
"The more you enter, the more you become
locked in. Your social networking site becomes a
central platform – a closed silo of content, and
one that does not give you full control over your
information in it.”
Tim Berners-Lee
Source: http://www.guardian.co.uk/technology/2010/nov/22/tim-berners-lee-facebook
23. Diet of Information Junk Food
We Assume its:
Unbiased
Objective
True
But its nearly impossible to tell
24. Research by Netflix
• People’s netflix queues shows that we aren’t
that simple.
• Tension between:
• Future aspirational selves
• Present impulsive selves
27. The Internet needs to show us:
Relevant
Important
Uncomfortable
Challenging
Other Points of View
28. If we don’t pay attention this
may become a problem
29. 10 things you can do….
1. Get rid of cookies
2. Erase your web history
3. Tell Facebook to keep your dara private
4. Don’t reveal your birth date
5. Turn off targeted ads
6. Go incognito
7. Be anonymous
8. Depersonalise your browser
9. Tell google you want to better control your filter
10. Tell the Government you care
Source: http://www.thefilterbubble.com/10-things-you-can-do
30. “A squirrel dying in front of your
house right now may be more
relevant to your interests than
people dying in Africa.”
Mark Zuckerberg, Facebook