3. BLOG
WEB LOG WEBLOG WE BLOG BLOG
Existed in basic form since the mid-90s, from travel
diaries to a log of URLs you want to save or share.
By the end of the decade this soon extended to news
and reference blogs, audio and video blogs – everything
that forms part of modern blogging was more or less in
place by the turn of the century.
4. WHAT ARE BLOGS?
blog
Pronunciation: /blɒɡ/
noun
“A personal website or web page on which an individual
records opinions, links to other sites, etc. on a regular
basis”
Oxford Dictionaries (2011)
5. WHAT ARE BLOGS?
“A blog is a collection of digital content that, when examined
over a period of time, exposes the intellectual soul of its
author or authors. Blogging is the act of creating,
composing, and publishing this content; and a blogger is the
person behind the curtain.”
(Stone, 2004)
6. Online diary/archive/portfolio, where each
‘post’ is titled and dated.
Posts can include text, image
& film, and you can tag each post with
keywords.
People can make comments.
They can be customised.
Blog Etiquette - hyperlinks to other web
sources.
There are permalinks for every single post
that never change.
WHAT ARE BLOGS?
7. WHAT ARE BLOGS?
Main Benefits:
• Allow de-centralised, distributed and yet interrelated
publication
• Any time, any place
• Multiple audiences
• Socially-transformative and democratizing potential (Herring et al,
2004)
• Promote Social Interaction
• Innovative Knowledge Sharing
• Flexible Media (mobile, tablets, web, etc)
• No knowledge of HTML required
• Content Management System
8. Main Types:
Filter Blogs
Notebook Blogs
Personal Blogs
Reasons for blogging:
Information Sharing
Reputation Building
Personal Expression
Authentic audiences
WHAT ARE BLOGS?
10. TWITTER
Micro blogging site
140 characters
300 million users (June 2011)
300 million tweets (June 2011)
1.6 billion searches (June 2011)
Reportedly key in events such as the Arab Spring, events in
Pakistan and UK privacy injunctions scandals
12. THE LONG(ER) TAIL – CHRIS ANDERSON
Before Digital Economy there were “hits” and “misses”
Within the Digital Economy there are millions of niche
markets
Rather than the 80/20 rule we now have the 98% Rule
Reveals the hidden majority
Moved away from the “tyranny of the local audience”
The distribution chart now looks very different…..
15. USE OF BLOGS IN EDUCATION
Learning Journals
Knowledge Logs
Portfolios
Collective Blogs
Assessment
Knowledge Sharing
Task Management Blogs
Information gathering
Social Interaction
Communication
16. SKILLS DEVELOPED IN BLOGS
Improved reading and writing
Reflective reading and writing
Creative thinking
Information and Knowledge collection skills
Validity and reliability testing
Using new technologies
Critical thinking
Ability to develop knowledge communities
Working collaboratively
Peer facilitated learning
Giving and receiving feedback
Value of and respect of others points of view
Developing a writing style
25. PDP BLOGS
PDPs are HE students’ Personal
Development Plans - an opportunity
for them to reflect upon the skills and
experience in development throughout
the Programme.
26. PDP BLOGS
PDPs are HE students’ Personal
Development Plans - an opportunity
for them to reflect upon the skills and
experience in development throughout
the Programme.
27. Students set up their PDP blogs early on within their YR1 work
based
learning module.
They begin by considering what skills they are developing over
those
first few months, posting images which, alongside talking about
and
reflecting upon their work, will also visually reveal their
development.
They will also use the blog to track any activities that they
undertake to
secure and engage with work based learning activities and
experiences.
PDP BLOGS
28. We ask them to name their blog: ‘pdp-firstnamelastname’
(eg. pdp-melbrown.blogspot.com)
The first thing most students do is spend time customising
their blog to make it their own. Once it has been set up
they
email us a link (or send an invite if they want it to remain a
closed or private blog where only certain readers have
‘permission’ to access it)
Blog Etiquette and we remind them to be professional &
sensible (this is for others to view – whether that’s staff,
peers,
family, friends or a wider public.
PDP BLOGS
29. Some posts are directed/initiated by staff. For
example, for
their first posts they post a favourite image they have
created (could be from a previous course, produced
over
the Summer, or work created in the first few weeks on
our
Programme) and they are asked to answer the
following
questions:
What skills do you arrive with?
PDP BLOGS
37. REFERENCES
Downes, S (2004) Educational Blogging. EDUCAUSE, 2004 (Sept/Oct). pp14-26
Herring, S., Scheidt, L., Bonus, S. & Wright E. (2004) Briding the Gap: A Genre Analysis of Weblogs,
37th Hawaii International Conference on Systems Sciences. Hawaii IEEE
Oxford Dictionary (2011) Definition of Blog available at http://oxforddictionaries.com/definition/blog.
Accessed 13/01/12
Rettberg, J.W. (2008) Blogging. Digital media and society series. Cambridge: Polity
Stone, B (2004) Who let the blogs out? : a hyperconnected peek at the world ofWeblogs. 1st edn:
New York: St. Martin’s Griffrn
Technorati (2011) The State of the Blogosphere Available at http://technorati.com. Accessed 13/01/12
Top Ten Review (2011) Blog Software Review available at http://blog-software-
review.toptenreviews.com/. Accessed 13/01/12
Editor's Notes
Blogs are not defined by their content – perhaps best defined by their features….
Chris Anderson gives example of a digital jukebox.
10,000 albums
When asked what % of these sold at least 1 track per quarter…. Guessed 50%
80/20 rules
98%
Niches and subcultures sell
They may not be big sellers but storage costs are low, no transport costs, etc
Economics of abundance
Global audiences
Need 15 people to make an online community (WHO?)
In 2006 Amazon had an inventory of 3.7 million books. An average retailer will have a stock of approx 100,000
25% of Amazon’s sales came from 25% of products not available offline
You only need 15 people who are genuinely engaged to make an online community (Rettberg, 2008)
Writing – contentious viewpoints, soap boxing
Reading - Lurking – usually negative but you need people who read
Comments – can be good but also flamers ad flaming occurs