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Product Innovation is a Habit


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Product innovation is not about coming up with more ideas. It's about creating an environment where it is safe to fail. Where ideas can be tested cheaply and quickly. In this presentation, Ed will describe simple ways that teams, leaders and organizations can make testing new ideas cheap stolen from Lean Startup, Design Thinking and Continuous Delivery.

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Product Innovation is a Habit

  1. 1. Innovation is a Habit: Creating an amazing engineering culture. By Ed Kraay Yahoo!
  2. 2. Photo by San Francisco Public Library - "There's no doubt the work went faster because of the net," Lefty Underkoffler.
  3. 3. Make it safe to fail. “If you’re not making mistakes, you’re not trying hard enough” Philip Ljubicich
  4. 4. De-stigmatize mistakes Photo by Stuck in Customs -
  5. 5. You will make your team/company one that developers want to be at.
  6. 6. Best Working Conditions Best Programmers Best Software Profit Adapted from Fog Creek From article:
  7. 7. 1. Open 2. Don’t waste my time 3. A Problem Worth Solving 4. Learn Faster 5. Close
  8. 8. 1. A problem worth solving 2. See people using my product. 3. Don’t waste my time
  9. 9. Management’s job: Create the conditions to enable that.
  10. 10. “Making undo really easy makes for an awesome engineering culture.” Brett Taylor, former CTO Facebook
  11. 11. Automate Commit to Production Photo by Stuck in Customs -
  12. 12. "If I knew it would take months for software to go from fingers to production, I would have become an accountant." - Stas Zvinyatskovsky, Architect at Yahoo!
  13. 13. “Go as fast as you can. You need a seatbelt. Tests are your seatbelt.” Yukihiro “Matz” Matsumoto
  14. 14. 1. Open 2. Don’t Waste my time 3. A problem worth solving 4. Learn Faster 5. Close
  15. 15. Empathy
  16. 16. Get out of the building
  17. 17. Talk to customers
  18. 18. Try Innovation Games, Empathy Interviews
  19. 19. Empathy Map
  20. 20. 1. Open 2. Don’t Waste my time 3. A problem worth solving 4. Learn Faster 5. Close
  21. 21. How not to launch a startup
  22. 22. New store design launch: no data or testing. Photo by Robert S. Donovan -
  23. 23. Photo by Mike Licht, -
  24. 24. The "most dangerous" of all failure points for a software development project is the "big bang" release, the approach the government took by releasing the ACA site on Oct. 1 release, said Jim Johnson.
  25. 25. From 2003 - 2011
  26. 26. Waterfall
  27. 27. “We are not prophets” Yukihiro “Matz” Matsumoto
  28. 28. “Doing Agile” Adapted from
  29. 29. Still handoffs (Wasteful)
  30. 30. Optimize the whole
  31. 31. Lean Startup
  32. 32. There is much more… Lean Startup Build, Measure, Learn
  33. 33. Agile methods focus mainly on building
  34. 34. Learn/Measure Faster Pass/Fail tests Bucket Tests Fake Doors Empathy Interviews Net Promoter Score
  35. 35. Create a culture of entrepreneurs, not a culture of politicians
  36. 36. Leadership Shift “We have to move decisions from politics and powerpoint to instead enable decisions to be made by the best ideas that can be validated in the market.” Scott Cook Lean Startup Conference 2012
  37. 37. Leadership Shift From: “What is your solution and what analysis lead you to that solution?” to “What’s the fastest way to get an experiment to test that idea.” Scott Cook Lean Startup Conference 2012
  38. 38. Business Model Canvas provides a simple way of exposing our assumptions so they can be tested.
  39. 39. 1. Open 2. Don’t Waste my time 3. Automate Commit to Production 4. Learn Faster 5. Close
  40. 40. Take the Lean Launchpad Udacity class (free) with your team.
  41. 41. You learn how to test every aspect of your business model cheaply.
  42. 42. “Speed as the strategy.” Mike Cassidy
  43. 43. Resources • • • Design Thinking Action Lab: • How spotify builds products wSpotifyBuildsProducts.pdf • Speed as the strategy Udacity Lean Startup Class: Pretotyping: