This document provides an overview of social media marketing in China and steps to effectively utilize social media. It begins with background on the size of China's internet population and names of popular social platforms like Weibo. It then outlines four steps to use social media: 1) Listen to online conversations, 2) Be present on relevant networks, 3) Participate in discussions, and 4) Engage users. The document concludes with a case study example of how Miffy toy brand could increase awareness in China through activities like traveling to meet fans on different social platforms.