Social media in china

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Social media in china

  1. 1. Social Media in China<br />Chi Zhang<br />Tekir<br />
  2. 2. Outline<br />General introduction of social media in China<br />Case analysis<br />Conclusion<br />
  3. 3. Population of Chinese web users<br />Chinese population: 1,339,724,852<br />Chinese web users: 482,260,000<br />
  4. 4.
  5. 5. Social Media VS Authoritative Media<br />Statistics: 2011/.05, total number of page visits<br />
  6. 6. Social network<br />Social network<br />Micro blog<br />Social network<br />Micro blog<br />Social network<br />Social network<br />(Dating Services)<br />Social network<br />
  7. 7. Top 5 Websites and SNS<br />Video sharing<br />News<br />E-commerce<br />News<br />Search Engine<br />Statistics: 2011.05, coverage segmentation of web users<br />
  8. 8. Top 5 Websites and SNS<br />Video sharing<br />News<br />E-commerce<br />News <br />Search Engine<br />Statistics: 2011.05, coverage segmentation of web users<br />
  9. 9.
  10. 10. The most significant character of Chinese social media <br />ALL-IN-ONE platform<br />
  11. 11. Tencent<br />Tencent Holdings Limited, <br /><ul><li> Founded in November, 1998. It has about 5,000 employees in 2009.
  12. 12. Visions: "one-stop online lifestyle services“
  13. 13. Their services include communication, information, entertainment, e-commerce and others.
  14. 14. On June 16, 2004, it went public listing in Hong Kong Stock Exchange (700:HKG).
  15. 15. In November 2010, the company is the third largest Internet company in the world behind Google </li></ul> and Amazon with a market value of US$38 billion.<br />Comparison of the performance in the stock market: Tencent, Amazon, Apple, Google, NASDAQ Composite. (2011.07.01)<br />
  16. 16. QQ (Instant Messaging)<br />
  17. 17. QQ show<br />
  18. 18. QQ show<br />
  19. 19. QQ game<br />
  20. 20. QQ game<br />
  21. 21. Tencent<br />In fact $5 Billion worth of virtual goods were sold online, which is 5 times larger than the US, Tencent made profit of $1.96B USD in 2010, the net margin is 40%.<br />Virtual Currency (Q credit)<br /><ul><li>Multi-player games
  22. 22. Virtual avatars, clothing
  23. 23. VIP services</li></ul>Purchases of Q credits<br /><ul><li>Credit cards
  24. 24. Mobile phone
  25. 25. In store</li></li></ul><li>tencent<br /><ul><li>Versatile services</li></ul> -- As a social networking platform, Tencent provides serves such as virtual games, contests, forum discussions, news, instant messaging, group chatting, blog, microblog, music archive, online auction and so on.<br /><ul><li>High integration</li></ul>-- All the services can be accessed from one portal. Notifications are pushed in one place. <br />
  26. 26. SinaMicroblog<br />Weibo.com<br /><ul><li>As a hybrid of Twitter and Facebook, sinamicroblog occupies 90% of the market.
  27. 27. It was launched by SINA Corporation in August 2009
  28. 28. They invited famous people and organizations to start with Microblogging.
  29. 29. Now it has more than 140 million users</li></li></ul><li>SinaMicroblog VS Twitter<br /><ul><li> Making comments
  30. 30. Posting pictures & videos</li></li></ul><li>Conclusion: Motivations and Reasons<br /><ul><li> Making on-line friends</li></ul> -- Cultural background,  one-child family, geographical reasons<br /><ul><li> Reading and making comments</li></ul> -- Express own opinions anonymously<br /><ul><li> Get information about brands and products</li></ul> -- Check others' user experience before purchases and then share their owns<br /><ul><li> Entertainments</li></ul> -- Average age of Chinese web users is quite young<br />

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