The document summarizes the first session of a six-part social media training program presented by Patrick W. Giammarco. The session focused on creating a social media strategy, defining social media, and the importance of listening to customers and industry conversations on social platforms. Key aspects covered included establishing goals for a social media presence, setting up tools like Google Alerts, RSS feeds and Twitter searches to facilitate ongoing listening, and completing action items like setting up social media profiles and accounts.

1. Social Media Pro August 25, 2011 Presented by Patrick W. Giammarco Presented to College of Business and Innovation, Executive Center for Global Competitiveness Sponsored by

6. www.ducttapeu.com toledoblade2011 socialmediapro2011

7. Session 1 Creating Your Social Media System

8. “ … If you’re not participating in social media, you’re really not online. JOHN JANTSCH FOUNDER, DUCT TAPE MARKETING

9. BLOGGING RSS SOCIAL SEARCH SOCIAL BOOKMARKING SOCIAL NETWORKS MICRO Hierarchy of Social Media

10. SO•CIAL ME•DI•A [soh-sh uh l mee-dee- uh ] Wikipedia defines social media as how people discover and share news, information, opinions, insights, experiences and perspectives with each other. It’s the democratization of information, transforming people from content readers into content publishers Image from www.istrat.in/blog/?tag=/facebook

11. 4 Cs of Social Media Marketing Content + Context + Connection + Community

16. Google News (news.google.com)

17. Plug in what you want to search on

18. RSS FEEDS

19. Google Reader (reader.google.com)

20. Google Alerts (alerts.google.com)

25. Questions?

26. Thank You… If you have any questions, feel free to contact me Patrick Giammarco 419.329.4256 [email_address]