1. KFS 3122
Entrepreneurship
TITLE: Business Plan (Engineering Spark SDN BHD)
LECTURER: Mr. Saleh Bin Abbas
GROUP MEMBERS:-
1. Ghassan Maan 4101024361
2. Nurul Balqis Md Jamil 4101022721
3. Rasyidah bt Ahmad 4102005861
4. Nuramirah bt Azahar 4102007191

2. Engineering Spark SDN BHD
Company Logo

3. Company Profile
Name of the company Engineering Spark Sdn Bhd
Business Address No 250, Jln Segambut, 51000 Kuala Lumpur
Website www.espark.com
E-mail engineering_spark@gmail.com
Telephone no. 03-78737620
Fax no. 03-78737620
Form of business Partnership
Initial capital RM500,000.000
Main activity Engineering design, research and development
to provide industry with quality solution

4. Our services
The company offers a variety of products
and services to serve the customers:
 Custom electronic design
 Reverse engineering for
obsolete and discontinued
products(mainly in electronics and
related)
 Sourcing for standard and
hard-to-find components and
services
 CNC design and retrofitting
 Electronic boards repairs
 System integration and
Automation

5. LOCATION OF BUSINESS
No 250, Jln Segambut, 51200 Kuala Lumpur

6. ADMINISTRATION
PLAN
Vision – To be a World Known Malaysian
engineering research and development
company
Mission – To Create A Strong Malaysia Brand
With Innovative & Creative Technology
Objective - Is to be the best and most trusted
company that produce product with great
quality and services worldwide.

7. Organization Chart
Man Power Plant
Ghassan
(Investor)
Balqis
(Operational
director)
Rasyidah
(Project
Manager)
Amirah
(Marketing
Manager)
Engineer Marketing staff
Staff Staff

8. SWOT Analysis
MARKETING PLAN
STRENGTH
•We are the only company doing this type
of work in that area and industrial area.
WEAKNESSES
•Malaysia is developing and not fully
developed in this sector so people are
not much familiar and the professions
available are not experienced enough
but this will also give us a chance to
boost up easily to control the market if
managed properly.
OPPORTUNITIES
•Expand business
•Entrepreneurial opportunities
THREATS
•Marketing failures
•Competitors

9. Target Market
1. Industry – location &
most of industry need
to improve, build and
repair specific
tools/equipments.
2. Educational sectors –
for university,
technical school and
seminars.
3. Individual – repairing
services.
Target Market
Industry
Educational
Individual
60%
25%
15%

10. Marketing Strategy
• high and best quality
• International grade quality control product
• gives warranty
Product
• special discount to the first dealerPrice
• Strategic location – industrial areas with a
lot of residential
• easy to access/near to public transport
Place
(distribution)
•Advertisement with brochures only aim to the individual
•While we send presentator to present our services to the aim industry and universities
•Signboard – to introduce and let everyone knows
•Business card – contact easily
•Company uniform – personal appearance to represent our company
•Website – www.espark.com
Promotion

11. Business Operation Hours
Our business will start operation for customer
• From 8.30 a.m. until 5 p.m. on weekdays, and
• From 9 a.m. until 5 p.m. on Saturday
• Close on Sunday
• Over time/shift will be required to the worker
who have the job
OPERATIONAL PLAN

12. Layout Plan
COMPANY LAYOUT
EXIT
ENTRANCE

13. FINANCIAL PLAN
Year 1 Year 2 Year 3
Sales 229,200.00 370,600.00 1,009,600.00
Less: Cost of goods sold 16,600.00 50,000.00 100,000.00
Gross profit 212600 320600 909600
Operating expenses:-
Salaries 218,400.00 235,200.00 252,000.00
Rent 24,000.00 24,000.00 24,000.00
Utilities 5600 6000 6000
Advertising 14,500.00 8000 8000
Sales expenses 1000 2500 5500
Insurance 4600 4600 4600
Payroll & misc. taxes 1000 2000 4000
Office expenses 50,000.00 7400 7400
Total operating expenses 319,100.00 289700 311,500.00
Gross profit (loss) -106500 30900 598100
Taxes 0 0 0
Net profit -106500 30900 598100

14. The End
Thank You