The Target Zone Promotional Material

Proposal
1
Centre name and Number:
York College 48357
Student name and Unique learner Number:
George Wetton 5313100938
Working Title and Date of release:
Title - The Target Zone: Blood Moon
Release date – 16th May 2021
Product’s Purpose:
My product’s sole purpose is to simply entertain the audience. Whilst the promotional stuff is the
more technical aspects in why I want to apply to my FMP. Showing my audience all the different
various ways and means you can sell your product. I want them to appreciate all the different ways
and means that goes into selling a film. In terms of entertainment. I want the audience to feel
invested in the characters, but they won’t be seeing much of this because I’m only releasing a
small montage.
Main area of activity:
The main medium I will be working in is filmmaking, but it will also lean into creative design when
creating such things like the posters, magazine, and DVD cover. Another area of field is sound
when I create my music for the film using Garageband.
Genre:
I shall be releasing the promotional material for an excerpt of a book that I am making. The genre
of this book is a comedic horror detective series. It juggles the three genres in which it does not
look too much like spoof and takes itself seriously. I was inspired by the works of the Kingsman
series. Set to look like a spy series but it is taking itself seriously with the comedy thrown in and
does not hold to much correlation to the James Bond stereotypes that a thrown in which look
rather cheap. So, in short. It’s a detective comedic horror series which has been translated from a
book I’m making to screen.
Content
My project will include:
 Videos: sneak peek/teaser trailer/ full trailer/ small excerpt clip/ music created for it.
 DVD: Cover art
 Posters: teaser poster/ main poster/ 4x Character posters
 Front cover: Magazine and article
My main concept idea is to release all the different ways in which a product can be sold and
promote itself. The trailer and the posters stand for themselves as the most common way to sell a
product. Posters are what I enjoy making the most. So, it is this that I’m looking forward to trying to
promote the most. The DVD cover like the posters is another creative aspect that I want to explore.
Whilst it holds more technical features, such as DVD company holds and a summary of the film. I
am still going to enjoy making it.
For the magazine it will be an article hosting an interview with the main star of the film. This is one
way of the promoting the film and giving out more context of the film in a way that the trailers and
posters don’t. The photography needs to look professional and will be given out when doing the
photographs for the posters. As well as the photography images needed for the DVD cover. These
images will be in-character shots but the images supplied in the magazine will look more
professional and will be coming from the actor that that is playing that character. Which is me. Any
filming which comes out of this project will be editing on the software premiere pro. For any print
material such as the magazines, DVD cover and the poster. They will be made on Photoshop. For

Proposal
2
my music that will be created on Garageband.
With the research. I have already before this, conducted a few looks into the subject that I will be
doing for my FMP. Over the course of the summer, I have looked into many unique camera
movements and techniques. So that my final product will look as interesting as possible. I have
also generated many different questions to ask during the interview in the magazine by looking at
previous existing magazine article. I have also looked a variety of different posters, official and fan
art through the socials of Instagram and Pinterest.
Audience:
My film will be aimed at an age rating of 18 because it is a horror that holds the traditional uses of
gore. I do not want the gore to be too overdone however like the ‘evil dead’ series or to throw in a
serious one the ‘saw’ franchise. Whilst my film is rated at this age rating. My target audience will
be between the ages of 16-24. The reason I have chosen these particular age categories is
because it’s this age category that is often stereotyped into watching these types of films. This
natural because it an age where they are expanding and opening to different types of media.
Preferably ones that they could not watch before. For the obvious reason that it links into horror
there could not be a younger age group than 16 because when focusing on stereotypes. People in
their young teens do not like horror but as they get older, they get more comfortable and
appreciate the cinema a lot more.
This film will be aimed at male figures in terms of gender because it’s usually that gender that take
a deep interest into horror unlike the opposite sex. Whilst females do enjoy horror too. When
stereotyping its larger group towards the audience. However, because the film that I am doing is
within a mixed genre. The people that do not like the horror or gore will appreciate the comedy and
other aspects that the film. Subgenres such as mystery and romance which are added in are
something that I want to illustrate in my trailer without taking the overall horror theme away. A lot of
the characters in the film excerpt and trailers are male as well. So, they will be relating to those
characters a lot more than females will.
When it comes to what social class this film will be aimed at it will be towards the lower class. I
think this is because it will be this audience that can relate to the characters a lot more. Social
classes clash in where the bully of the film is quite rich and snobby. Looking down at the main
characters as they struggle to find work. This film is set during the 80’s where there was a lot of
unemployment issues and factories were being shut down. So even in terms of production I do not
have to worry too much about going to fancy locations because its what is fitting to the story.
Whilst York is a lovely place. I don’t have to worry about any areas particularly standing out. In this
segment that I have chosen for the clip. I really want to illustrate the poverty and depressive state
that a lot of people were in. this can be shown in many ways through the houses or even the
miserable characters surrounding the scene.
This film I consider to be aimed towards achiever when looking at it psychographically. This is
because of how I want the characters to be portrayed. I want them to be strong willed and brave.
You can see the flaws that each character has and yet you also see how much they are achieving.
The film is a journey of theses three characters getting stronger together and becoming a mini
family. You can see this as the film develops. I would not place it among someone who’s a
belonger because whilst the film holds characters who fit into their day-to-day lifestyle and you see
other character living their same dull lives. This is a focus on the characters that will have that will
have the most screen time and their influence on the audience. I would also place this audience in
a ‘Type A’ social group. With the meaning of trust being a big thing in the film and I want this
message to come across in the clip as the audience see that the people we should be trusting are
just as suspicious as the culprits.

Proposal
3
Schedule
Legal & Ethical Considerations:
With it being an 18 there will be offensive material present. If all possible i would restrict young
people from watching it because it may be deemed too offensive for a younger audience. As I
have said above, I would consider this film to be appropriate for a 16-year-old but no younger. It is
set in the 80s. So, there will be material that will show that is a product of its time. Prejudice is a
big theme within the film. With one of the main antagonists holding prejudice values against
anyone that is different. Whether its race or disability. These themes will be present in the film.
These are placed in here to show that issues like what is happening in the film. Happen in real life
and they even happen today. To tone down the uses of offensiveness would be unrealistic and not
work with the antagonist I have in mind. However, to make sure that I prevent any offensiveness
that will affect people. I will have karma come back to bite that person in a bigger way then how he
maliciously intended. If an offensive slur is stated, then a person on the good side will punch him
and then a fight will break lose. Often resulting in him getting in trouble because he is known for
his bad boy behaviour. In terms of social class, I would not consider the way that it’s presented to
be offensive to anyone because its more about presenting these people as human beings who feel
vulnerable and are affected by not having a lot of money. It is in no way a presentation on showing
how to belittle people within that social class. Whilst these characters grow, become stronger and
more developed. In no way should they become richer. These are characters who I want the
audience to look up to despite not having much money. Showing that everyone is important and
unique. Life lessons aren’t learnt from having lots of money and that’s what I want these
characters to go through. The morals to becoming better people. Certain things have inspired me,
and I have taken my own creative route to mix the inspirations into something that I want to make.
My product will also be completely original. I shall be using fake companies that I have already
made to promote the film. Everything down from the music that will be created on Garageband to
the magazine in which the interview is featured. I want to be as creative as possible when
releasing this product and showing the range of different processes I had to go through with
making my product. Instead of just releasing something that already existed.
Rationale: 150-word approx.
This year has been more aimed at the FMP because that has been the most important part of the
project. There has been a lot of preparation for it this year in terms of contextual research and
video. This has been a lot of editing and filming which is in good practise for this FMP coming up
this year. Though we did a whole range of different stuff. Project four had the first year had the
requirement of making magazine which shows that I already some experience of this field already.
along with this my video editing skills have definitely developed the most. Making a short film at the
beginning of year one, video game halfway through the year, our FMP’S last year and then the
factual documentary this year are just a few ways and means as to how my skill have developed
and got more better. We have also used Garageband for any sound editing, aftereffects to create
parallax’s and adobe illustrator for any other additional stuff. My skills and confidence have
developed massively over the past two year and I hope to show this through my FMP.
How will your project be evaluated and reviewed: 150 word approx.
There will be a variety of different ways and means of how I will evaluate my work. A lot of it from
my perspective but also asking the opinions through others. This will be seen through stuff such as
surveys and one to one interviews. Where people will be able to give the constructive criticism on
the product. Giving out the strengths and weaknesses of it. This will be done before and after the
product. In terms of my own self-reflection this shall be done through the weekly reflections. This
will be way in which I keep myself grounded to my work and plan to get everything that I have
planned done in the one week that I hope it is.

Proposal
4
Week Task to be Completed: Overall plans Specific Tasks
1 Pre-Production Pre-proposal + Initial response
+ Background research
(08/01/2021)
Pre-Proposal:
 Give out technical
names such as date of
release, title name,
student number etc.
 Describe the
mood/tone and themes
that I have for my
work
 Explain the content
that I will have laid out
briefly
 Give out some existing
work that has already
inspired me.
Initial plans:
Initial Reaction
 What are the set plans
that I have got this
project? What am I
good at? What can I do
to improve this?
Mind Maps
 Mind Map x3 potential
ideas
 Mind Map x3 actual
ideas
 Analysing the mind
maps and seeing what
information I got from
them
Mood boards
 Create multiple mind
maps. Remember to
include a few on
camera shots and
locations.
 Analyse these mood
boards talk about
patterns and
influences.
Weekly Reflection
2 Pre-Production Contextual work
(15/01/2021)
Contextual Research
 Complete contextual
PowerPoint
 Research into six
different directors.
Talk about the mood
and style that each
director has bring.
 Do similar thing with
the films.
 Analyse a chosen
scene that holds
relation to my film and
point out any
techniques shown.
 Bibliography giving

Proposal
5
out a list of sources.
Weekly Reflection
3 Pre-Production Proposal + Product and
Audience Research
(22/01/2021)
Proposal
 Decide on the title for
the project.
 Talk about your
audience. What are
you aiming for and
what works best?
 Review any skills that
you have acquired
over the past years and
explain why they will
be useful to this
project.
 Concept idea for what
you are going to do for
your project. What will
be made? What
research will be made
so that its at its best
quality?
 How do I plan on
evaluating my work
and the outcome that
comes out of it?
 Create a timetable to
organise how my
following weeks will
plan out,
 9 resources on my
Bibliography
Research
 Research into previous
products:trailers,
posters magazines and
music.
 Research analysis
 What influences does
this have to my later
products?
 How do all these
products link?
 Primary survey x2
and Survey analysis
 Survey Monkey 10
questionnaire survey
 Instagram 10 questions
via instagram stories
on my business
account
 What do these answers
say about my
audiences?
 From the information
that I have. How can I
appeal to this

Proposal
6
audience?
 Secondary Research
Survey
 One to one interview
where various people
give in depth answers
.
 Research Evaluation
 Compare the answers
that I got from my
primary and survey
research,
 Which are the best
when it comes to
finding out who your
target audience are?
Weekly reflection
4 Pre-Production Problem Solving
(29/01/2021)
Problem solving
 Health and safety -
Go through a
PowerPoint creating
the different scenarios
in which a risk can be
caused and show how
with careful
consideration it can be
avoided.
 Contingency issues –
Go through every
possible situation that I
could fall into
(relevant or not) and
ways in which I can
get out of them.
Weekly Reflection
H Pre-Production Production Experiments
(05/02/2021)
Poster
 Make a Production
expedient poster
 Screen record the
process of it.
 Explain the process:
explain how you did it
and why you did it.
Test shots/Camera
movements
 Make various test and
camera shots.
 Try out various pieces
of equipment. Seeing
how they work.
 Talk about what
worked and what did
not.
 What was I happy
with? What changes
would I make and
why? What ideas did I
like enough that I will

Proposal
7
keep in my final ideas?
Weekly reflection
6 Pre-Production Pre-Production and Planning
(12/02/2021)
Pre-production
 Create a potential
layout for posters,
DVD covers and
magazine.
 Decide on the colour
scheme looking at
various colour wheels
on what is right,
 Creates storyboards for
my trailers and the clip
 Describe and prepare
for any props or
equipment that will be
needed throughout the
project.
 Make a contingency
plan. Talk about the
potential issues that
could go wrong during
filming and how they
could be solved.
 Create a health and
safety plan and talk
about various
problems that will
occur as well. Explain
how you can avoid
these issues.
 Financial costs and
requirements
 Create a backup plan
in case of extended
covid19 causes
contingency issues
with production
Draft my article for my
magazine
Weekly reflection
7 Production (19/02/2021) Start filming
 Costume fitting
 Start filming the n
Clifford’s tower scene.
(Hopefully, lockdown
will have settled to
meet up with people. if
not then film the
indoor scenes and
delay.)
Start editing my music
 Use Garage band for
this
 Process log and
screenshots
Make a start with the DVD

Proposal
8
cover
 Layout and summary
 Create DVD art
through Photoshop
 Process log and
screenshots
Make a start with my
magazine
 Type out the article
 Process log and
screenshots
Weekly reflection
8 Production (26/02/2021) Photography
 Shots taken that will
be needed for
magazine, posters,and
DVD cover
Magazine finished
 Create a logo design
for the magazine.
 Create a front cover
with the placed images
that were taken before
from the photography
session.
 Layout my magazine
 Finish and export it.
 Process log and screen
shots
Music
 Finish the edit of the
music on Garage band
 Finalise the edit of the
song in Adobe
premiere pro. Adding
on royalty free effects
to give the song final
touches.
 Export and place into
my trailer file
 PL and screenshots
Weekly reflection
9 Production (5/03/2021) DVD Cover
 Place the images onto
the DVD cover and
add technical details
 Export and finish
Teaser poster
 Create and have
exported on
photoshop.
 If I have the time. I
will create additional
ways to promote a
product through
poster.Billboards and
side train posters as an

Proposal
9
example
Continue filming.
 Go to the white horse
hill if possible and film
some shots there.
Good view and pick
some good shots for
the trailer.
 Filming location at the
bar walls and film
interior shots at my
house.
Start editing
 Have the clip finished
and edited
 Start making the trailer
 Compile music with it.
 Adobe premiere pro
Weekly reflection
10 Production (12/03/2021) Continue Editing
 Get trailer finished and
exported.
Peer feedback
 What improvements
do my audience think I
can make?
Filming
 Go back to filming and
correct any mistake or
scenes that need
changing
Weekly reflection
Production (19/03/2021) Continue editing
 Compile the clips the
improved clips with
the ones that worked
before.
 Get my trailer finished
and exported
Character posters
 Get finished
Finish my second poster
Put all my work on a
PowerPoint
Weekly reflection
12 Evaluation (26/03/2021)  Director’s
commentary notes
need making.
Evaluate each section of my
pro forma

Proposal
10
 What I did and
why it was done?
 What changes had
to be made due to
contingency
 Talk about any
issues that might
occur during the
production period.
Evaluate my production
 What was made
and did anything
change form
Initial plans?
 Why was this
different from
planning?
 Strengths and
Weaknesses ofmy
products
 Compare my
products to
previous existing
products
 How did I appeal
to the audience
that this is
targeted at?
Directors commentary
- Record me
reading ou the
script
- Make a start on
the editing
Weekly reflection
13 Development + Contingency +
+ Practical skills
(02/04/2021)
Director’s Commentary
 Finish editing
Make a PowerPoint talking
about everything that was
gained from this project.
Make sure all work is
completed and uploaded onto
my WIX website.
Weekly finish
14 Moderation
(09/04/2021)
Refine all my completed by
work by sending it to my
tutor and seeing the feedback
that they give me.
15 Presentation
(16/04/2021)
Present my work to the lcass
with the script that I had
completed.
Final thoughts

Proposal
11
*I will stick to this plan as best as possible but due to contingency and further problems down the line
(especially because of Covid19) It is not a 100% guarantee that the planning will be completely done in
this order when it comes to the production side of my work.
Bibliography
Red = Google Books
Orange = Article
Black = Research that has been conducted
Green = Videos
1.) Anthony Baulducci. (28th November 2011) The Funny Parts A History of Film Comedy Routines and Gags -
Link: https://www.google.co.uk/books/edition/The_Funny_Parts/pSa-fqnL7iIC?hl=en&gbpv=0
2.) Bruce G Hallenbeck. (11th August 2009) Comedy Horror films – A chronological history 1914-1918 Link:
https://www.google.co.uk/books/edition/Comedy_Horror_Films/2AIgAef-bAcC?hl=en&gbpv=0
3.) CineFix. (January 19th, 2017)10 best uses ofcolour of all time – Link:
https://www.youtube.com/watch?v=tILIeNjbH1E
4.) Debbie Lynn Elias. (Unknown) When It Comes to Dark Comedic Horror, James Gunn is SUPERman
Link: https://behindthelensonline.net/site/interviews/when-it-comes-to-dark-comedic-horror james-gunn-is-
superman/
5.) Every frame a painting. (May 27th, 2014) Edgar Wright - How to Do Visual Comedy Link:
https://www.youtube.com/watch?v=3FOzD4Sfgag
6.) Jess Joho. (19th December 2019) How the horror-comedy genre defined the decade Link:
https://sea.mashable.com/entertainment/7894/how-the-horror-comedy-film-genre-defined-the-decade
7.) Justin Steel. (June 1st, 2015) Horror Hybrids: a comedic horror drama in space Link:
https://wickedhorror.com/features/horror-hybrids-a-comedic-horror-drama-in-space/
8.) Patrick (H) Willems. (July 19th, 2017) Sam Raimi – How does horror comedy work? Link:
https://www.youtube.com/watch?v=QwcjToDEsUY
9.) Konrad noises.(October 24th, 2017) Edgar Wright – How to edit to the beat – Link:
https://www.youtube.com/watch?v=zxw7LGGNLYY&t=16s
10.) Kendall R Phillips. (30th April 2005) Projected fear – Horror films and American culture Link:
https://www.google.co.uk/books/edition/Projected_Fears_Horror_Films_and_America/axFSjNH1oRkC?hl=en&
gbpv=0
11.) Robert G. Hagstrom. (2004) The Detective and the InvestorUncovering Investment Techniques from the
Lengendary sleughs – Link:
https://www.google.co.uk/books/edition/The_Detective_and_the_Investor/cnQBAAAACAAJ?hl=en
12.) Rowman and Littlefield publishers. (20th May 2016) The Laughing dead Link:
https://www.google.co.uk/books/edition/The_Laughing_Dead/GconDAAAQBAJ?hl=en&gbpv=0
13.) Ryan Hollinger. (December 17th, 2017) The Art of GREMLINS: How Comedy & Horror Work
Together Link: https://www.youtube.com/watch?v=w9tVpiv-kIQ
14.) Sarah Crowther. (October 31st, 2017) Horror and comedy films have more in common than you
might realise Link: https://theconversation.com/horror-and-comedy-films-have-more-in-common-than-
you-might-realise-85048
15.) Taylor and Francis. (5th November 2013) Horror films – Current research on audience preferences and
reactions Link: https://www.google.co.uk/books/edition/Horror_Films/3Tn8AQAAQBAJ?hl=en&gbpv=0
16.) Wall street Journal. (March 19th, 2019) Jordan Peele's Guide to Horror Films | WSJ Link:
https://www.youtube.com/watch?v=LXB-LvBwJdM
17.) Writers Digest. (November 29th, 2017) Three tips for writing horror comedy Link:
https://www.writersdigest.com/write-better-fiction/3-tips-writing-horror-comedy
18.) Wen powers. (November 14th, 2014) What Horror and Comedy have in common Link:
https://www.vulture.com/2014/11/what-horror-and-comedy-have-in-common.html
19.) Wetton. George. (2021)Target audience research survey conducted on (22/01/2021)
20.) Wetton, Sam (2021) Target Audience interviews (conducted on 19/01/2021)

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