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Evaluation question 5
How did you attract/address
your audience?
The main way I attracted my
audience was my magazine cover,
which features a large image of a
musician, who would be
recognisable to the target
audience of my magazine. The
cover layout is also fairly
unconventional in that there is
very little text on the page, which
would draw attention to my
magazine cover as it would stand
out on shelves next to more
conventional covers. Since the
target audience for my magazine,
as mentioned before, is young
alts or hipsters who strive to not
be mainstream, a magazine which
looks alternative or different is
more likely to be appreciated by
them.
This "alternative" theme is
continued in the fact that my
magazine is a print publication,
not a gloss magazine, which is
something that would fit the
whole "hipster" aesthetic of retro
styled clothing and items. Whilst
researching I found general
aesthetic appreciation is
something that applies especially
to the youth cultures I am aiming
my magazine at, so I tried to give
my magazine an "edgy"
appearance, with a smaller
minimalist logo which is not
dissimilar to popular brands such
as "Supreme".
Also there is a bit of a gap in
the market for a magazine
which covers "alternative" or
lesser known music in general,
not just one genre, but
everything from indie to rap,
so I think if a product is made
to fill this gap it would be
popular among the youth
cultures I targeted.
The tagline on my cover "the
spectacular musical genius"
sounds like something that
wouldn't be amiss in a magazine
like "Vice" which, according to UK
Tribes, epitomises hipster culture,
so the fact that my magazine has
similar features and text means it
would have a good chance at
being popular with the cultures I
am targeting.
In terms of creating a credible
magazine, which would want to
be read by others, I think I have
done fairly well, so that in itself
should attract my audience to my
product, as they have the
motivation and disposable income
to buy magazines, so if an
interesting product appears, it
will probably generate decent
sales. At £3.99 it fits well into the
pricing of current magazines, so it
wouldn't be especially expensive
or cheap, so it would be fit into
the current market.

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Evaluation question 5

  • 1. Evaluation question 5 How did you attract/address your audience?
  • 2. The main way I attracted my audience was my magazine cover, which features a large image of a musician, who would be recognisable to the target audience of my magazine. The cover layout is also fairly unconventional in that there is very little text on the page, which would draw attention to my magazine cover as it would stand out on shelves next to more conventional covers. Since the target audience for my magazine, as mentioned before, is young alts or hipsters who strive to not be mainstream, a magazine which looks alternative or different is more likely to be appreciated by them.
  • 3. This "alternative" theme is continued in the fact that my magazine is a print publication, not a gloss magazine, which is something that would fit the whole "hipster" aesthetic of retro styled clothing and items. Whilst researching I found general aesthetic appreciation is something that applies especially to the youth cultures I am aiming my magazine at, so I tried to give my magazine an "edgy" appearance, with a smaller minimalist logo which is not dissimilar to popular brands such as "Supreme".
  • 4. Also there is a bit of a gap in the market for a magazine which covers "alternative" or lesser known music in general, not just one genre, but everything from indie to rap, so I think if a product is made to fill this gap it would be popular among the youth cultures I targeted.
  • 5. The tagline on my cover "the spectacular musical genius" sounds like something that wouldn't be amiss in a magazine like "Vice" which, according to UK Tribes, epitomises hipster culture, so the fact that my magazine has similar features and text means it would have a good chance at being popular with the cultures I am targeting.
  • 6. In terms of creating a credible magazine, which would want to be read by others, I think I have done fairly well, so that in itself should attract my audience to my product, as they have the motivation and disposable income to buy magazines, so if an interesting product appears, it will probably generate decent sales. At £3.99 it fits well into the pricing of current magazines, so it wouldn't be especially expensive or cheap, so it would be fit into the current market.