The document summarizes the use of various media technologies during the stages of research, planning, construction, post-production, and evaluation of a music video project. During research, YouTube was used to view existing music videos for inspiration. Animoto software allowed the creation of a mock video from storyboard photos. Test filming was done with camcorders before principal filming with a DSLR camera, which provided higher quality and more control. Final Cut Pro was used for editing, arranging footage, and making adjustments to achieve the desired mood. Different technologies like blog posts, Photoshop, Pinterest, and Slideshare were used during the evaluation stage to present responses.

1. Evaluation Question 4
How did you use media technologies
in the construction and research,
planning and evaluation stages?

2. Research and Planning
• The first piece of technology we used was YouTube,
this was during research so we could view existing
music videos for inspiration. We started off by viewing
past student videos, then onto other student made
videos from other schools until we had began to form
an idea. We then began drafting a storyboard on paper
and finally began viewing professional videos of the
style we wished to re-create. One example of a genuine
music video that we found and agreed had a similar
style was "Flashed Junk Mind" by Milky Chance. After
building up several videos that we liked we began our
final storyboard before turning it into a mock video
using 'Animoto.'

3. • Animoto is a form of video editing software
that allowed us to have individual photos of
each panel of the storyboard on screen, for
the time that is labelled in the shot, essentially
creating our music video. We did this as a way
to visualise the continuity of the storyline and
give us a more accurate representation of
what our video would look like compared to
just a storyboard.

4. Construction stage
• We then began filming some shots as a way to
really see what the video would look like using
the school's Panasonic HDC-SD90 camcorders.
This also helped us to practise working with the
mise en scene we encountered on set to try and
make our video as genuine as possible. Had we
gone straight into the final filming, it would have
taken several attempts to get everything in the
shot looking right, but as we filmed some test
shots first, we didn't waste any time with the
actual attempt.

5. • When we had acquired some test shots we decided to
begin filming properly, we did this using a Nikon D7200.
The D7200 allowed us to get a much higher quality final
product than if we had used the camcorders but it also
allowed us to alter and 'play around with' the settings
and get the shots we wanted even in unfavourable
conditions. The second benefit of using our own
camera was that we could get shots whenever we
wanted to, inside or outside of school. For example,
some of the shots in the video consist of fireworks and
a bonfire, I captured them whilst at home by chance,
not thinking at the time that we would use them in the
video. But they turned out to be some of the best liked
shots we had and that was only possible thanks to
having access to a DSLR that had manual control of
focusing and was available whenever.

6. • The other technologies we used during the production stage
mainly consist of filming accessories. For example, not only
did we use a tripod to stabilise the mid, long and establishing
shots, we also used a special handle grip in an attempt to
capture low angle shots and movement. When we were
filming inside or during night time, we used a large LED light
with a diffuser just to help get a more even spread of light on
the performer. This really helped us when we were filming in
a bedroom, it was dark outside and the main room light was
very yellow.

7. Post-Production
• In Post-production we spent most of our time collating all the shots
from several different SD cards onto one mac, then arranging that
footage on final cut pro. The final editing stage was both very
enjoyable but also stressful as we realised that their were gaps that
needed filling, re-shoots but also arguments about what should go
where. We all respected the fact that even the slightest change in
speed of movement in a clip, or the brightness or especially the
clothes worn by those in shot could greatly alter the underlying
theme of the video. This is why final cut pro was so useful as it
allowed us to change the mood and style of the video even after we
had filmed everything and knew all the essential parts. By the end
of the editing stage, our final product resembled our original ideas
but had also grown into something unexpected and more thought
provoking than we anticipated.

8. Evaluation
• In the evaluation stages, most people did all their drafts as
blog posts to try and work what they were going to say or
type etc for their final answers. For the first question I simply
laid out the text in the form of a double page spread using
photoshop. For the second question I used pinterest, the third
I wrote a fake letter directed towards a possible distributor
and finally I have presented this through slideshare.