Our opening pitch for new serial "Halls."

1. HallsA new soap opera, September
2016

2. The Genre
• Allow our audience to identify with each character.
• Aimed towards our own age range.
• Dramatic serial plots.

3. Narrative
• Pedigree College opens in Surrey.
• Appeals to a variety of different people, due to its wide range
of different courses on offer
• New students, new teachers.
• How will the vast range of different characters get on.…?

4. Audience
• Target Demographic: 14-20
• Appeal mainly to people considering university, or have an
interest in relationships and drama.
• We have chosen this audience, as it is an audience we can
identify with, thus will know what they want to see.
• Different audience from our AS piece.

5. • MTV
• Once a week
• 8 till 9, Wednesday nights.

6. Characters
• We will have a variety of different characters in our piece,
from multiple ethnic backgrounds so the audience can
identify with different characters.

7. The Landlord - Margret
• Female character
• Knows everything about everyone
• Trusted by the majority

8. Dominant Male – Jack
• Confidant man
• Hit with the ladies
• Potentially a villain?
• Undergraduate Student

9. Comedian - Lee
• Slap stick and humorous character.
• Butt of the jokes.
• Best friend of alpha-male.
• Liked by all, yet low on the hierarchy.
• Mostly present, never a main plot.

10. Strong Woman – Soph(ie)
• Strong, independent girl.
• Potentially scared of new experience.
• Struggles to make friends.
• Concentrates hard on her studies.

11. The Flirt - Megan
• Creates a name for herself around the university.
• Disliked by female characters.
• Liked by the boys.
• Achieved her place at uni through her father.

12. Lovers – Lucy and Adam
• Moved to the same university to be together.
• Not bothered by studies.
• Potentially exclude themselves
from others?

13. The Geek - Lawrence
• Studying bio-chemistry and extended computer science.
• Secret hit with the ladies…
• Charming
• Low self-esteem
• Socially unpopular

14. Head of the Uni - Humphrey
• Mr Birlington
• University Don
• Son achieved a place in the uni due to
his merit.
• Pedigree University was his idea.
• Wants his son to follow in his
footsteps.
• Achieved a Masters at Oxford in
Modern Historical Studies.

15. Group Summaries
• The Jocks:
Immature, loud, rugby playing men. Popular in the social
hierarchy. (Jack fits in, Lee struggles to follow)
• The Mean Girls:
Lead by Megan. Not the brightest, concerned about looks more
than their education.
• The Geeks:
Concentrate on their education, much, much more than their
looks.

16. Project Outline
• Outline character relationships and context in small
segments.
• Brief summary of location and setting.
• Identify target audience.
• Foreshadowing plot and future events.

17. Key Stories in Serial
• Over the next year stories could include:
• Adam and Lucy’s eventual separation, after Adam fails to get
into Pedigree.
• Lucy’s attraction to Jack – their flirtation relationship.
• Lee’s struggle to fit in with the modern and popular crowd.
• Humphrey struggles with his secret alcoholism.
• Megan’s secret allure towards Lawrence.
• Pressures of balancing education and relationships.
• Humphrey’s son’s rebellion, becomes a source of frustration.
• How Sophie adapts to her new environment.

18. Prints

19. Our Prints (DVD Covers and
Posters)
• Character lead images.
• Give an idea of context and location
• Suggest who potential plots that could take place in the series.

20. Finance
• EastEnders’ budget is £29 Million annually.
• We would work with half of this budget to finance our great
expanse of actors, our writers and to continue to fund the
show for the following year.
• Shed Media
• The independent production company funded and
produced Waterloo Road. We would ask for their
support.

21. HallsA new soap opera, September
2016