2. ■ I believe it is integral to producing a believable poster and
advert that we use the correct channel branding.Thankfully,
E4 have released a style and identity guide for their channel
branding, allowing us to use the exact images, logos and
fonts that they use on the real advertisements.
3. ■ This is the tag that traditionally
appears at the bottom right of
original E4 series posters, and acts
as an animation on their original
adverts. By experimenting with
this, we can apply our own serial
name of “Halls” to the text, as
well as adding the date when it
will be broadcast.
4. ■ This is the E4 font and type face which is used consistently throughout E4
branding, on posters and advertisements. We will need to export this font
onto a different format in order to write our own titles and taglines in this
form. It is important to use this font and format otherwise there will be an
inconsistency in our branding.
