The document discusses how a media product portrays different social groups. It represents older adults who are married with children as mature through serious news stories about topics they would care about, like changes to Christmas plans. Younger adults aged 21-25 are represented as a countertype who prefer humor and a less formal presentation, shown through a more comical story about giant rats. The final news broadcast uses both stereotypical and countertypical stories and presentations to appeal to both social groups as its target audience.

1. How does your media product
represent particular social groups?

2. Stereotypes
As the target audience was mainly young and older adults this social group were portrayed as a
stereotype of someone who is mature, have children and are married.
This is shown throughout the broadcast due to the use of serious news stories such as the cola truck
story in which the truck wouldn’t appear this christmas as information that someone with children
would want to know as they would be able to change the chirstmas plans for beforehand.
The use of presenters voice was performed mature and formal as this would interest this type of
social group as it would be seen as understandable and polite.

3. Countertypes
A countertype of the main stereotype of an older mature, have children and are married would have
been the young adults aged 21- 25 this are the people who still enjoy humour and prefer a less formal
presentation.
This is shown in the giant rat news story chosen for the broadcast. This story can be more comical
for the others as the presenter begin speaking in a less seriously tone and add light humour to their
script.

4. The final news broadcast represents the chosen target audience a two separately social
groups shown by the news stories developed to appeal to both.
This use of stereotype and countertypes allowed the news broadcast to be able to target
a large variety audience/social groups with the many different characteristics of a target
market allow different news stories which ranged from serious to common occurrences.