The document is a poster for a soap opera called "Thorn Lane" that will air on BBC Three. It uses taglines related to adultery and pregnancy to establish a social issue that will appeal to its target audience. The poster features the bride and groom alongside the best man to symbolize a relationship clash over the bride, with black and white saturation keeping the focus on the characters. Social media logos and a YouTube link are included to synergize with the eMedia platform and appeal to young, active online users.

1. Bride and Groom side by
side, symbolising a relationship.
Audience can personally identify
with marriage.
Tag line “This might not be
ours. It could be his.”
establishes a social issue that
relates to pregnancy and
adultery to appeal to the
target audience.
Scheduled air time. Point
of call information.
Name of the Soap “Thorn Lane”.
Point of call information.
Best man in the background
next to the tag line. Defines
the link between the tag line
and the best man. “Ours” is
the Bride and Groom and “His”
is the Best man.
Social media logos and
website synergise and
converge with the eMedia
platform. Also appeals to the
young target audience as the
more active users of social
media on the internet.
YouTube link synergises with
the trailer production.
Background image
saturated to be black &
white leaving the
characters to be the focus
of the poster.
BBC Three logo. Point of call
information.

2. Name of Soap “Thorn
Lane”. Point of call
information
Tag line “People don’t cheat
by chance. They cheat by
choice” relates to social issue
of adultery and presents an
rhetorical question to the
audience.
Best man and Groom standing beside Bride while
glaring at each other. Show’s a clash between the
two male characters over the bride. Appeals to the
audience through tension between them.
Background
image
saturated to be
black and white
to keep the
focus of the
poster on the
characters.
BBC Three logo and
Scheduling. Point of call
information.
Social media logos and website synergise and
converge with the eMedia platform. Also appeals to
the young target audience as the more active users
of social media on the internet.
YouTube link synergises with the trailer production.