Different Faces of Brand management Face 1 - Customer development Face 2 - Customer retention Face 3 - Employees Face 4 - Partners Face 5 - Society Face 6 - Regulatory Face 7 - Competitor

1. Faces of Brand Management

2. Corporate branding
Product branding
Personal branding
Types of Branding

3. Why Brand
Management?
Increases profitability.
Ensures business longevity.

4. Managing the brand
What is
Brand Management?
Create a reflection among
the audience.
Principle for business
development.
Principle for business
sustainability.

5. Who all are the
Brand Audience?
Any person who interact
with brand.
Prospects
Customers
Employees
Channel partners
Society
Regulatory bodies
Competitor

6. Face 1
Customer Development
Create an impact in the
customer adoption ladder.
Converting a suspect to prospect and
prospect to customer.
Brand strategy - Create awareness,
Transfer knowledge, Probe to consider.
Converting a customer to repeat customer.
Brand strategy - Brand promise, Probe the
customer to experience the promise.

7. Face 2
Customer Retention
Converting a repeat customer
to loyal customer.
Brand strategy - Ensure customer
satisfaction.
Converting a loyal customer
to brand advocate.
Brand strategy - Probe for a word
of mouth.

8. Suspect
Prospect
Trial
Customer
Repeat customer
Loyal customer
Advocacy
Customer Adoption Ladder

9. Face 3
Employees
Building the confidence of employees.
Brand strategy - Reflection of ethical
and sustainable brands, sustainable
employment, social recognition,
personal branding, etc.

10. Face 4
Partners
Building a partnership with suppliers
and channel partners.
Brand strategy - Reflection of increasing
market share, business sustainability,
Win-win situation, etc.

11. Face 5
Society
Reflection of a brand that cares for
socio-economic progress.
Brand strategy - supports social
upliftment, environmental
conservation, altruism, etc.

12. Face 6
Regulatory
Reflection of following the
rules of this land.
Brand strategy - Zero late fees,
Zero exceptions, Third-party
audit reports, Voluntary
corrections, Regulatory
compliance, etc.

13. Face 7
Competitor
Reflection of better product,
career, sustainability, ownership,
involvement, etc.
Brand strategy - Product ,
employee rewards and recognition,
socio-economic programs, rapid
responses, etc.

14. Brand Management
The foundation of any business