For the front cover of my Digi-Pak, I had taken photographs of the two characters from the music video whilst on set. I wanted to do this (instead of showing an artist on the cover) because it makes the Digi-Pak more ‘artistic’and ‘interesting’. On set I took two photographs – The first with the Jessica (The Girl) holding no ones hand andthe second, Josh (The Boy) holding her hand as she stays in her exact pose. This was done so I was able to make the fading effect of Josh more realistic when his ‘Ghost’ is holding her hand.
I started of by using the second image so I was able to cut around Josh’s body to place him within the firstphotograph of Jess on her own. To do this, I began by using the ‘Magnetic Lasso’ Tool (Left Image) which when I drew around him, it would automatically start tracing his body, every little detail (Right Image).
Then, I copied and pasted this layer of Josh into the second picture of Jess on her own – rendering andsmoothing the edges of the cut so his body ‘intact’. Finally, I carefully placed Josh’s layers hand onto Jess’s, as though they were really holding hands.
After placing the ‘cut out’ of Josh’s body on the image of Jess on her own, I changed the opacity of the image toaround 40%. I had experimented with a few percentages to see how much I wanted Josh to be seen, but wanted to show some of the beach in front of him. Overall, this is how I created the fading effect of Josh’s character to convey the title of the song – “Fade Away”.
After this I colour graded the image and added text. I had done some research into Jemma Pixie Hixon and in alot of her own material (posters, etc.) she uses a lot of purples and pinks – so I incorporated this within her name on the front cover and made the text more ‘stylish’ to fit here genre (pop and R&B). Also, I made the “FADEAWAY” title very bold and gritty to not contrast with the name text, as I wanted to refer to the song it’s self. This is the front cover in it’s final form.
For the back cover of the Digi-Pak, I used an image of Jess (The Girl) looking out to the beach. I changed thecontrast and brightness of the image to fit with what I had changed (colour and light wise) on the Front cover. After doing so I cropped down the image to the correct size for a Digi-pak.
For the text on the back cover I tried to stick with the ‘purple’ theme I had going on to represent Jemma (the artist) and her genre which is Pop/R&B. I re-used the font for her full name which I placed at the top and did amore bold/3D font of the track title, sticking with the purple theme once again. Finally, I added a ‘Compact Disc Digital Audio” logo, her website address and a barcode as I had seen these on the CD’s I had researched. This was simply done y taking the background layer out and pasting onto the image (info parts).
The Image behind where the disc would be placed I had just cropped an image of the beach we had filmed onand colour graded it to much the others. I thought this was not to important to think about much, but needed it to stick with he beach theme of the digi-pak.
Lastly but not least, the inside cover I had decided to do something very different from my last concept. Insteadof using a close up of Jessica’s (The Girl) face, I thought I would add the sky filled with blacked out birds to convey this idea of death, as some birds such as crows are used to represent it. I think it would be really effective. So I had taken an image of Photoshop drawn birds (copyright free) and using the ‘Magic Wand’ tool – cutted them out and added them onto the Inside Front Cover.
When I had finished doing so it looked great. But wanted to add more that could make the digi-pak more eerily.So I went through the lyrics and picked out certain parts and added them onto the inside front cover. I changed the opacity levels on the text so they werent to “in your face” but more faded and ghostly.