Environmental and experiential transformation of space and client engagement is essential. Increase engagement, retention and profit through seamless integration of process, innovative interaction and technology.

1. SUSTAINED ENGAGEMENT
IMPROVED
CLIENTACCESS
INCREASEIMPACT
THROUGHSEAMLESS
INTEGRATION
PRESENTED TO MARLENE MCNESEE
REGARDING STRATEGIC REBRAND
HHD CLINIC AND 2017 PREP INIITATIVE
PRESENTED BY STEPHANIE COLEMAN

2. BEYOND THE NUMBERS
REMAINING RELEVANT
HOWDOYOU
MEASURESUCCESS?
WHATISYOURROITARGETANDSTRATEGICPARTNERSHIPSTHATCANHELPYOUDOBETTER?

3. UNIFIED MESSAGING STRATEGIES
OBSTACLES&OPPORTUNITIES
WHATISREQUIREDTOOVERCOME
ENGAGEMENTBARRIERS?
UTILIZE’INNOVATION’ASAWAYTOACHIEVEMAXIMUMOUTREACH,SUSTAINRELATIONSHIPANDEXPANDBRANDVALUE!

4. COMPLEXITYOFMESSAGE
Howdoyoucreateaversatile,multi-purposeexperiencethattranscendsthefacilityand
provideson-demandsolutionsthatdeliveruniqueservicestodiverseclients?
FACILITY INITIATIVE
VS
CLINIC,FUNDERS,
MSC,PARTNERS,
HHDCORPORATE

6. KEYAREAS+ELEMENTS:LOBBY
Table Cloth
Core
Message
Digital
Registrations
LookBookorfold-
outpocketmaps
Interactive
Wall

7. LOBBY:MOBILEDISPLAYA_HHD

8. LOBBY:MOBILEDISPLAYB_PREP
FACILITATE
CRITICAL
CONVERSATIONS

9. KEYAREAS+ELEMENTS:HALLWAY
Interactive
Wall

10. LOBBY:MOBILEDISPLAYA_HHD

11. HALLWAY:MOBILEDISPLAYB_PREP

12. KEYAREAS+ELEMENTS:MAINWAIT

13. MAIN:MOBILEDISPLAYA_HHD

14. WAITING:MOBILEDISPLAYA_PREP

15. UNITY:CORPORATEUNIFORM

16. IdentitySystem
BusinessCards
EnvelopeandLabel(s)
Letterhead
E-BlastCampaign
Inviteto
JoinUs
VIPMembership
GuestPass
NoteCards/Sign-upForm
SocialMedia
Strategy
ASSESSTHE
POSSIBILITIES
11
Who is your key
target audience?
Where can your
investment
have the greatest
market impact?
VIPMailer
PROMO:CONSISTENTLANGUAGE

17. EXPANDINGTHE
CAMPAIGN
What is the best
strategy for narrative
expansion? How
can you leverage
momentum to
increase client
loyalty and drive
measurable impact
in the clinic(s)?
Having
Sex?#Let’sTalkAboutPrEP
Having Sex?#Let’sTalkAboutPrEP
HavingSex?#Let’sTalkAboutPrEP
Having
Sex?
#Let’sTalkAboutPrEP
PROMO:CONSISTENTLANGUAGE

18. Booth 0555 Suite 0000
TO MAKE AN APPOINTMENT CONTACT
1-888-888-8888
INFO@HOUSTONHEALTH.ORG
Join Now
MOBILE APP
HEALTH INNOVATION
Booth 0555 Suite 0000
TO MAKE AN APPOINTMENT CONTACT
1-888-888-8888
INFO@HOUSTONHEALTH.ORG
Join Now
You are
Invited
Booth 0555 Suite 0000
TO MAKE AN APPOINTMENT CONTACT
1-888-888-8888
INFO@HOUSTONHEALTH.ORG
Join Now
MOBILE APP
HEALTH INNOVATION
Booth 0555 Suite 0000
TO MAKE AN APPOINTMENT CONTACT
1-888-888-8888
INFO@HOUSTONHEALTH.ORG
Join Now
MOBILE APP
HEALTH INNOVATION
Booth 0555 Suite 0000
TO MAKE AN APPOINTMENT CONTACT
1-888-888-8888
INFO@HOUSTONHEALTH.ORG
Join Now
MOBILE APP
tech-Innovation
Booth 0555 Suite 0000
TO MAKE AN
APPOINTMENT CONTACT
1-888-888-8888
INFO@HOUSTONHEALTH.ORG
Join Now
MOBILE APP
HEALTH INNOVATION
TO MAKE AN APPOINTMENT CONTACT
1-888-888-8888
INFO@HOUSTONHEALTH.ORG
Booth 0555 Suite 0000
Join Now
MOBILE APP HEALTH INNOVATION
Join Now
Increase Sales Innovation
BusinessCards
PROMOTIONALELEMENTS:TRAD

19. SUCCESS
REQUIRESTHESE
COREELEMENTS
CURB-SIDE
ENGAGEMENT
(physical and/or live
events /touchpoints)
MULTI-LINGUAL &
PROGRAM-FOCUSED
LEXICON
FLEXIBLE, ORGANIC
& VISUALLY
COMPELLING
INNOVATIVE &
AWARD-WINNING
USER-DRIVEN &
TECHNOLOGICALLY
PROGRESSIVE
A B C D E

20. CULTURALBRANDDEVELOPMENT
WHOWEARE
CREATING
TRANSFERABLE
INNOVATION
THROUGH
BRAND
”BRANDING IS THE EASY PART,
THE ESSENTIAL MEASURE
OF DISRUPTIVE DESIGN IS TO
CREATE SOLUTIONS WHICH
COMMUNICATE A NARRATIVE
THAT TRANSCENDS SPACE
AND TIME.”
—STEPHANIECOLEMAN,NOPLANBFOUNDER/VPSOCIALDISRUPTION&BRANDINNOVATION

21. STEPHANIECOLEMAN
FOUNDER OF NO PLAN B, STEPHANIE COLEMAN CREATES THE MOVEMENT BEFORE THE
TREND. NO PLAN B IS A YOUNG AND PASSIONATE SOCIAL INNOVATION, MARKETING
AND BRAND TRANSFORMATION TEAM THAT LEVERAGES ON-DEMAND MEDIA TO
CREATE STRATEGIC INITIATIVES THAT DISRUPTS, MAXIMIZES AND TRANSFORMS USER
ENGAGEMENT AND RESPONSE IN THE DIGITAL AGE.
Design
Developing clear and effective
communication solutions is critical.
Messages that sustain meaningful
‘touch’are based on a design-driven
approach that aims to develop a
clear understanding of both user
perspective(s) and specific outreach
objectives in order to ensure that
valuable ideas and measurable solutions
are brought to the table.
Development
Design, user-realtionship and strategic
messaging helps businesses clarify
and realize their vision, enhance their
products and services, and serve their
clients better. It is essential to develop
tech-savvy, discerning, results-driven
and research-based solutions that are
both engaging and tailored to the
unique interest of the demographic and
specific outreach campaign.
Transformation
More than a single message, logo or
catchphrase, the brand is the platform
on which the motivation behind the
organizations work may be articulated
and the significance of its work may
be appreciated.
ENGAGEMENT BRAND INNOVATION

22. Next Steps
THANK
YOU!
QUESTIONS?
STEPHANIE
COLEMAN
SOCIAL DISRUPTOR | BRAND
STRATEGIST | BEHAVIOR ARCHITECT
| NEW MEDIA DEVELOPMENT |
CULTURAL CURATOR | INNOVATOR
347-687-3624
THETREMAG@GMAIL.COM