MiQ, as the leading programmatic media partner for advertisers and agencies, leverages their connected solutions to identify and unite diverse data sources, unveiling invaluable insights for more effective targeting in what they term ‘Connected Marketing.’ With a strategic blend of industry partnerships, cutting-edge technology, and a skilled workforce, MiQ’s Bangalore team, operating as the Programmatic Center of Excellence for the Technology Analytics Hub, drives global business through product development, customization, and client-centrist solutions. Their agnostic data model enables seamless collaboration with any data, DSP, publisher, or exchange, while their technology framework consolidates programmatic capabilities into a unified hub. MiQ’s interconnected programmatic technology ensures access to the right data, intelligent insights, and cross-platform activation through their three core solution offerings: Connect, Discover, and Activate.

1. MiQ Digital India Pvt Ltd: Navigating the Future
with Innovation and Resilience
ABOUT MIQ DIGITAL INDIA PVT LTD
MiQ, as the leading programmatic media partner for advertisers and agencies, leverages
their connected solutions to identify and unite diverse data sources, unveiling invaluable
insights for more effective targeting in what they term ‘Connected Marketing.’ With a
strategic blend of industry partnerships, cutting-edge technology, and a skilled
workforce, MiQ’s Bangalore team, operating as the Programmatic Center of Excellence
for the Technology Analytics Hub, drives global business through product development,
customization, and client-centrist solutions. Their agnostic data model enables seamless
collaboration with any data, DSP, publisher, or exchange, while their technology
framework consolidates programmatic capabilities into a unified hub. MiQ’s
interconnected programmatic technology ensures access to the right data, intelligent
insights, and cross-platform activation through their three core solution offerings:
Connect, Discover, and Activate.

2. WHAT DOES THE COMPANY DO?
MiQ has established itself as a trusted partner, collaborating with a remarkable array of
renowned brands to overcome marketing challenges through their innovative connected
marketing solutions. With an impressive client retention rate of approximately 89%, they
cater to a diverse clientele spanning various industry verticals. Their unwavering
commitment to pursuing distinctive market strategies and addressing the
comprehensive needs of all stakeholders within the ecosystem has been a central pillar
of their approach.
As the preferred partner for the world’s top 6 HoldCos, they provide invaluable services to
466 Independent Advertising Agencies and empower 196 Direct Clients. Their extensive
portfolio includes collaborations with notable brands such as Casper, TrueCar, and Scout.
This company is dedicated to leveraging emerging technologies like AR, VR,
MR, and XR to transform enterprises, elevate customer experiences, and enhance
product development, all while maintaining a steadfast focus on agility and resilience as
they navigate through today’s ever-evolving business landscape.
MIQ DIGITAL INDIA USP
In a volatile business environment, the key to seizing opportunities lies in leadership skills.
Their business strategy goes beyond the here and now, with a strong emphasis on long-
term sustainability. Their distinctive edge lies in their unwavering commitment to
future-proofing the enterprise through capability building, enhancing agility, bolstering
resilience, and exploring fresh avenues for growth. They deploy a dual-pronged growth
strategy, embracing organic and inorganic channels, recognizing that genuine progress
transcends mere mobility. Breaking barriers and pushing forward is their core belief.
At the heart of their business operations lies the pivotal process of mapping the digital
customer experience journey. This strategic practice visually outlines customers’ various
stages when engaging with their brand. It serves as an invaluable tool for
obtaining insights, continuously refining the customer experience, making data-driven
decisions, proactively addressing client challenges, and, most crucially, optimizing and
personalizing every customer touch-point.

3. ABOUT THE KEY PERSON
Ramya Parashar is the Chief Operating Officer (COO) at MiQ’s Center of
Excellence (CoE). With a background in Electronics and certifications as a Digital
Business
Strategist and Organizational Performance Expert from IIMB, she brings over 13 years
of experience in executive-level operations and leadership across diverse domains. Her
track record includes driving operational and cultural transformations, optimizing costs,
and formulating data and analytics strategies. Previous roles include leadership positions
at JC Penney, FireEye, and Monsanto.
In her role at MiQ, Ramya leads operations for the Bangalore CoE, focusing on strategic
growth, people-centered initiatives, and improving customer retention and revenue
growth. She builds high-performing teams and enhances operational efficiency to pave
the way for exponential growth and sustained success.
ROLE OF THE KEY PERSON
Ramya Parashar exhibits remarkable expertise in deciphering complex commercial
strategies and embarking on a journey to unlock unprecedented growth opportunities in
diverse markets. Her strength lies in their ability to make strategic decisions that have
the potential to revolutionize their entire approach. As part of this transformative effort,
they are steadfastly dedicated to boosting accountability and streamlining the often
convoluted processes related to their objectives. Unlike in previous years, her approach
now shines as a beacon of efficiency and innovation, ushering in new standards in their
pursuit of excellence.
Ms. Ramya’s distinctive proficiency in understanding intricate commercial strategies
positions them as leaders in navigating the complexities of the business landscape. She is
skilled at making strategic decisions that have the power to not only transform her
approach but also to push the boundaries of what is achievable. In this trans-formative
endeavor, she demonstrates a strong commitment to enhancing accountability and
simplifying the often intricate processes linked to their goals. This sets her apart from
past practices, as their approach now serves as a model of efficiency and innovation,
leading the way in their relentless pursuit of excellence.

4. CHALLENGES FACED BY THE COMPANY AND
HOW DID THEY OVERCOME?
The Company has navigated a torrent of unforeseen external challenges, including the
abrupt transition to remote work that forced many companies to shutter their offices and
the need to adapt to ever-shifting customer expectations. Within MiQ, their focus has
been on safeguarding employee jobs, prioritizing unified global growth, and
embracing a flexible talent pool, among other objectives. A consistent theme that has
permeated their operational strategy is the emphasis on agility and resilience. By widely
implementing automation throughout the organization and promoting self-service, they
have achieved and maintained a high level of operational efficiency, effectively running
their business like a well-coordinated machine, all while sustaining profitability.
NEW IMMERSIVE TECHNOLOGIES IN THE
MARKET AND HOW DID THEY ADAPT?
MiQ has witnessed the tangible benefits of emerging immersive technologies like AR,
VR, MR, and XR as they usher in positive transformations across enterprises. These
groundbreaking technologies are reshaping the operational landscape of businesses,
revolutionizing customer engagement, and revolutionizing employee training
methodologies. Notably, they expedite the design phase, curbing errors and fostering
the creation of more refined product prototypes among the myriad advantages offered
by immersive technologies.
Their approach involves harnessing immersive technologies to elevate the customer
experience, advance product development, optimize data visualization, and establish a
formidable competitive edge. By leveraging these technologies, the Company is not only
staying at the forefront of innovation but also redefining the way they interacts with their
customer base, elevating their product offerings, and leveraging data for strategic
advantage. This commitment to staying at the cutting edge of technology is a
cornerstone of their business strategy.
FUTURE GOALS OF THE COMPANY

5. They remain committed to maintaining active engagement with their employees and are
dedicated to aligning the organization towards a shared purpose. As the saying goes,
“Individuals driven by immense passion can achieve the seemingly unattainable,” and this
principle holds true within the corporate realm. Their current endeavor revolves around
crafting a visionary framework for the Center of Excellence (CoE) that serves as a
unifying force, empowering individuals to create a meaningful impact.
HOW DOES THE COMPANY ENCOURAGE
ITS EMPLOYEES?
They prioritize the establishment of strong cross-departmental alignment through
proactive communication, underscoring its significance as an enduring objective. MiQ’s
central goal revolves around eliciting peak performance from each team member, firmly
believing that when leaders wholeheartedly support their teams, it results in exceptional
client delivery. Recognizing the inevitability of unforeseen variables that can disrupt
meticulously devised business strategies or product launches, what sets them apart as
leaders is their unyielding commitment to staying purpose-driven. They relentlessly
pursue ongoing personal and team improvement, embodying a leadership style
grounded in continuous learning and advancement.
ADVICE TO THE READERS
MiQ’s aspiration is to establish a business that rises to the status of an industry leader.
While marketing campaigns can generate short-term revenue spurts, their ultimate
objective is to create an enterprise with enduring resilience. Statistical data underscores
the challenging landscape of business longevity, with 20% of new businesses facing
closure within the initial two years, 45% within five years, and 65% within a decade. A
mere 25% manage to surpass the 15-year milestone. Their approach centers on the
continuous pursuit of learning and adaptation, recognizing that these qualities are
pivotal to their sustained success.
“Love your business problems and drive transformational change to adapt to an
ever-changing business environment. Having a seismic impact in the Talent
marketplace is key. As leaders, we need to balance Digitization, Innovation, and
Performance to stay on the right trajectory but also continuously evolve and future-proof
our business.”