This document discusses social media marketing strategies for brands. It explains how social media can connect brands to customers, spread brand awareness, and increase relevance. It outlines key tactics like social media monitoring, analytics, automation, and different social media platforms. Examples are provided of Indian brands like VLCC and Lakme that have an interactive website and active social media presence on platforms like Facebook and Twitter to extend their brand.

1. Think Of an Olden days……..
It Takes Days & Months to reach the people ……..

2. If any feed back ………..
Again ….It Takes Days & Months to get back ……..

3. I don't know
I Don’t know
I don’t know what you see
what you hear
I Don’t Know what you read
What u Think
Are we doing the same with our Brand communications Strategy using the same
……….

4. Is now no more a product with a Logo ……….. Its some thing more than that

5. Unveiling Social Media Marketing…………………….

6.  Content Delivery
 Content Visibility
 Content Virility
Social Media is all About…………………

7. Social
Connect Spread relevency
media
• It can connect you with customers, vendors, and potential business partners
• Spread the word about your business
• Increase your credibility and relevance on the Internet
How Social Media works…………………

8. • Listening – seeking customer insights for use in marketing and development
• Talking – expanding your efforts to more interactive channels
• Energizing – finding your most enthusiastic customers and supercharging
• Supporting – helping your customers support each other
• Embracing – integrating your customers’ feedback
How Social Media Helps …………………

9. • Facebook
• Twitter
• Blogs
• LinkedIn
• Youtube
• Google plus
• Foursquare
Social Media Tactics………….

10. page views: 8,50,000
Click deliverable capabilities: 10,00,000
Social Media Stactics………….

11. • Social Media Monitoring
• Social Aggregation
• Social Book Marking and Tagging
• Social Analytics and Reporting
• Automation
• Social Media
• Blog Marketing
• Validation
Social media marketing tools……….

12. VLCC: Its an Indian skin & Cosmo derma Brand having products and salon chain
with interactive website & active presence on facebook, twitter & other social
platforms.
Brands on social media……….

13. Brands on social media……….

14. Lakme: It’s a cosmetic product based Brand which started with products selling,
then association with fashion weeks and later extended the brand by starting
salon chain. They highly follow Digital platforms.
Brands on social media……….

15. Brands On Social Media
Brands on social media……….

16. Brands On Social Media
Brands on social media……….

17. Gaurav Rawal
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