Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media and you

289 views

Published on

Here's the one I shared with some Mgmt students from SLIMS.. It was a great experience.. Stats might have changed during the time frame..

  • Be the first to comment

  • Be the first to like this

Social media and you

  1. 1. Milan Vaidya
  2. 2. With 50+ million active social media users, Indians spend more time on social mediathan on any other activity on the Internet
  3. 3. What exactly Social Media is…. “Exchange and creation of usergenerated data through the internet – based applications built on ideological and technical foundations of WEB 2.0.”
  4. 4. Social media isHUGE
  5. 5. 450 Billion minutes per monthspent onFacebook
  6. 6. 72 HOURS.The amount of videos are uploadedon YouTube Every minute. Last year : 48 Hours
  7. 7. 3 BillionHours ofvideoswatched onYouTube eachmonth
  8. 8. ONE THIRDThe proportion of women aged 18-34 check their Facebook account when they wake up.Even before going to the bathroom.
  9. 9. 250 MILLIONAverage number of tweets per day.
  10. 10. Let’s get to business
  11. 11. “ The changing consumer will change therole that social media plays in his/her life - here’s what social media could be like in the future & the opportunities it will present to people & brands ”
  12. 12. AppsmakingSocializingat the easeGet morefrom beingSocial
  13. 13. Search,Searchand morerelevantSearchContent search will be smarter, relevantand accurate…
  14. 14. Find your exactinterest andfollow what you should follow instead of who to follow
  15. 15. Video content is likely to grow asthe available resources,expressiveness, need of audiovisual effect and awareness isincreasing….
  16. 16. Go VIRAL with videos on
  17. 17. Social mediacan act asa steeringfor aSocialchange
  18. 18. Brands get them associatedwith consumers forBRANDING…
  19. 19. SO………What has social media got to offer???
  20. 20. #1
  21. 21. #2Customer Services
  22. 22. #3 BuildCustomer Loyalty
  23. 23. #4 Collaboration
  24. 24. Here’s what you need to do….
  25. 25. #1 Define Strategy
  26. 26. IS NOT A STRATEGY
  27. 27. Thumb rule for social media strategyForget Campaigns – Think about Conversations
  28. 28. Don’t be South ka Superstar Ask for help, If needed.
  29. 29. Some advices to conclude…
  30. 30. Do you think social media is answer to everything????
  31. 31. What if your products SUCKS???We just can’t help you out brother….
  32. 32. What if your customer service SUCKS???We sure can help you out brother….
  33. 33. What if your repeat business SUCKS???We sure can help you out brother….
  34. 34. What if your company’s word of mouth SUCKS???We sure can help you out brother….
  35. 35. Wait…There’s a little more…
  36. 36. Never forget the basic rules….
  37. 37. Rule # 1: Listen• Google Alert• Tweetdeck• Socialmentions• RSS
  38. 38. Rule # 2: Engage
  39. 39. Rule # 3: Measure - Audience - Loyalty - Influence - Engagement - Action
  40. 40. Enough from me now..Now go out and get social….
  41. 41. Pencil Stroke www.pencilstroke.comThank you E-mail: milan@pencilstroke.comVery Much www.facebook.com/PStroke @mil_vid @PencilStroke /company/pencil-stroke

×