1. Stage
1
The
Preliminar
y
Round
Team Name:INGENY
Name of first member: Debasish Chatterjee
College Name: Institute of Management Technology
Name of second member: Ishika Ray
College Name: Institute of Management Technology
2. Hey Debasish, Now a
days I hear a lot of
buzz regarding social
media.. But what is
this social media?
In fact now a
days, social
media has such
a It mass involves
appeal
that it has
become a major
Hi Ishika… See in simple
terms, it is a medium of
virtual communication
between two or more
creation, sharing
or exchange of
information mode of
and
ideas marketing using the
as
web persons.
service
well!
3. Wow!! That sounds
cool!!! Please tell me
more about the
various platforms of
Social Media
Major Platforms
include Online
forums and
communities like
chat, instant
messaging and
discussion forums.
Then there are Social
Networking Well it seems sites like
like
Facebook and Twitter.
They help to create
interest for products
through side-bar
Also different you are
networks
have interested!!! different benefits.
There
Example: MySpace
are various
concentrates on
entertainment,
LinkedIn on career.
platforms of social
media
Like Idea
Centre at
Kodak
Gallery???
Great!!! They
are a valuable
resource for
companies to
collect data
and provide
key
information.
advertising.
4. I think Blogs and
Micro blogs should
also be under social
media…
Yes, they are the
best platform to
promote word of
mouth marketing.
That means, social
media covers a vast
number of people and
affects a large number
of lives
Even Media
Sharing platforms
like YouTube and
Social News sites
like Digg and
Reddit also come
under social
media
5. Ok, But even television
and media advertising
reaches to a vast number
of people.. And it appeals
to people of all age? Then
why social media for
advertising?
Plus, social
media helps
creating a buzz
before a new
product launch.
Remember the
Kolaveri di
video? This is
called viral
marketing
The customers provide
valuable feedback , as
Good Question! See,
nowadays per which company
the
keep customers at the
top of the ladder.
Social Media helps to
interact directly with
the customers at a
company can modify
their products and win
customer loyalty. This
is called crowd
sourcing.
nominal cost.
6. That provides a huge
potential for social
media marketing. Also
Plus, India ranks
fourth globally in
terms of internet
users companies and 7th as can
far
the use of social
overcome geographic
barriers through social
media in
concerned.
media.
I understand!! Often
consumers are influenced
by opinion leaders and
second hand information.
When a celebrity praises a
book, it becomes a
bestseller. Perfect way of
influencer marketing!
7. This probably is the only
thing that cant have any
flaws, whatsoever, isn’t it?
Confidential data may
get leaked. Also it is
Social Media Hahaha!!! gives Not
rise to
identity very really. theft. difficult Like A every
lot to
of
information good predict thing and if right
social
idea is
communicated media advertisement
too through
has its
social reaches own media drawbacks
the these right
days
and person these at information
the right
time
may get hacked
8. That is
disappointing
Don’t get
disheartened,
Social media-savvy
organizations are
very optimistic about
the role of social
everyday hundreds of
techie are coming up
with new anti-theft
media in their
tools like MCPR from
organizations.
McAfee and First Alert
9. WOW!!!! That sounds
great, I think I should start
selling my songs through
social media now!!!!
Thank you Debasish!!!!
You are welcome
Ishika!!! Hope you
get a lot of likes !!!
Crippp Cripp……
