3. Our Background Situation
Our app could be for the single parent who is
organising a dinner party. They attempt to cook a
meal however they don’t have a lot of time , they
are very unorganised and don’t know what to cook
or how to present it.
4. The Problem
People often burn and under cook their food, they also
find it hard to get new inspiration and are often left
clueless on what to cook.
5. The Question
How can I cook a tasty and wholesome meal for my
family and make sure its cooked for the right amount of
time?
6. The Situation
• 1 in ten women can only cook three
meals without looking at a recipe book
• Eight in ten women admit to cooking the
same meals
• 28% of Americans cannot cook.
• Ready meals are on average £5 for a 1
person serving
7. Elevator Pitch
Do you struggle to find simple recipes and inspiration to cook?
Our app will benefit a large amount of people and inspire more people to cook or
even make cooking a passion. Our app will help you to find tasty recipes that
are just right for you based on time and ingredients that you have. Easy to follow
tutorials will guide you along the way. It will also have a timer with notifications
15, 10 and 5 minutes before the food is ready. Therefore you needn’t worry about
burning or undercooking perfectly good food.
Unlike other cooking apps on the market today, we will have a measurement and
conversion page, we will categorise the recipes by ingredients or time available.
We will also include a balance between extra health and not so healthy recipes.
You can share videos, photos and reviews on our app. Our favourite’s page will
be easy to use and add you can add your favourite recipes to it. We also aim to
incorporate social media sites in the future and connect to shops to provide
reward vouchers. For users at the top of our leader board.
8. More than 70% of people that completed our survey
said that they burn and under cook food
57% said that they really enjoy cooking but most of
the people said that if there was an app that could
help them with cooking that they would enjoy it
more
64% said that they use the internet to find recipes, 21%
said they use cookbooks and14% said they use
family and friends.
84% said they would pay for an app if it had recipes
that only used ingredients that are available to
them
Primary Research
9. We learnt that …
• People wanted an app that inspires them to cook
• An app that helps them be organised
• Can fit around their busy life style
• They want an app that has healthy recipes
• Has recipes that have an affordable budget
10. Why our app is different
• We will have a measurement and conversion page
• Categorise the recipes by ingredients or time available.
• A leader board which provides rewards
• Aim to incorporate social media sites and join with
supermarkets
11. Core features
• An alarm
• A shopping list
• Users will create an account
• We will have a leader board.
• We also want to connect to supermarkets to
provide rewards and recipes.
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15. Data and Content
• Our app needs photos, videos, recipes and
reviews.
• We will need access to a Wi-Fi connection
16. Business model
• Value propositions
• Customer segments
• Customer relationships
• Channels
• Key activities
• Key partners
• Key resources
• Cost structure
• Revenue streams
17. Advertising
• We will advertise on social media such as Facebook
and Twitter.
• Posters , flyers and leaflets
• We could also advertise by word of mouth .
18. App Design Mock-up
We presented to an expert who gave us
some tips to improve our app such as using
a voice recognition. We have also
presented in our school and received
feedback.
