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Sem days mobile 2015

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The three most common mobile SEO challenges our clients are facing.

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Sem days mobile 2015

  1. 1. MOBILE SEO CHALLENGES MARK THOMAS | @SEARCHMATH
  2. 2. Context
  3. 3. http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369
  4. 4. We must presume that our customers will engage with us only on mobile.
  5. 5. The Browser: Sidelined 10% of time on mobile spent in a browser (down from 14% in 2014) 90% of time spent in an average of 36 apps http://yahoodevelopers.tumblr.com/post/127636051988/seven-years-into-the-mobile-revolution-content-is
  6. 6. When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile- friendly web pages or apps.
  7. 7. 1. More mobile-friendly websites in search results Mobile-friendliness as a ranking signal 2. More relevant app content in search results Indexed apps as a ranking signal ----------------------------------------------------------------------- 3. App-only content in search results Search and app unification
  8. 8. 25% of Google searches on Android return deep links to apps through App Indexing.[1] https://developers.google.com/app-indexing/partners/case-studies
  9. 9. Challenges
  10. 10. CHALLENGE #1 ROBOTS.TXT MARK THOMAS | @SEARCHMATH
  11. 11. Client A Issue: Blocking their pages from Google Mobile crawler Result: Experiencing significant loss.
  12. 12. Google highlighted these App Indexing challenges: 1. First Click Free 4. Incorrect DeepLink Format 2. Robots.txt 5. Different Behaviour on Real Devices 3. Native ARM Code 6. Content Validation Issue https://www.youtube.com/watch?v=Xa6Q1SWUlVMt=12m10s
  13. 13. CSS and JS crawling is more important for mobile than desktop: allowing your CSS and JavaScript files to be crawlable does affect desktop pages, but is more important for mobile pages as they need to test for mobile compatibility. Remove these from you robots.txt file: Disallow: /css Disallow: /js Wordpress: Disallow: /wp-content Disallow: /wp-includes
  14. 14. CHALLENGE #2 CONTENT VALIDATION MARK THOMAS | @SEARCHMATH
  15. 15. App & web content must match https://www.youtube.com/watch?v=Xa6Q1SWUlVMt=12m10s
  16. 16. CHALLENGE #3 APPS - TO BUILD OR NOT TO BUILD? MARK THOMAS | @SEARCHMATH
  17. 17. We’ve downloaded dozens of apps, but most are collecting dust.
  18. 18. Your app must stand out from the crowd
  19. 19. David Sottimano Formerly Distilled “Crucial for those who have Apps. App links in search results have extremely high CTR.” Bastian Grimm Peak Ace “It does not matter if you decide to use apps or not – if you can provide proper results with a mobile / responsive website that’s totally fine as well.” Fili Wiese Search Brothers “The importance of app indexing is growing and as so often with new developments it stands for an opportunity to claim more SERP real estate with relevant content.”
  20. 20. Thank you Slides available: @SearchMATH

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