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Commerce + content perfected

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To view the full webinar visit: http://www.elasticpath.com/resources/webinar/commerce-content-perfected

The most innovative and profitable digital experiences require almost perfect choreography between your ecommerce and content management systems. In this webinar, we explain how you can achieve a perfect integration – and illustrate it with an insider’s look at how Elastic Path tackles the challenge with leading WCM solutions including Adobe® Experience Manager and OpenText® CEM.

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Commerce + content perfected

  1. 1. Commerce + Content Perfected     Featuring: Matt Dion, VP Marketing, Elastic Path David Chiu, Ecommerce Strategist, Elastic Path © Copyright 2013, Elastic Path Software Inc. All rights reserved.
  2. 2. © Copyright 2013, Elastic Path Software Inc. All rights reserved.
  3. 3. “What  are  your  technology  investment  priori6es  for  the  coming  year?”   *  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013   3  
  4. 4. Ecommerce  and  CMS  plaKorm  capabili6es  are  rapidly  amalgama6ng   *  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013   4  
  5. 5. Your  Ecommerce  Site  Today   •  Built  by  IT  or  outsourced   •  Silo  within  your  organiza8on   •  Website  only,  mobile  maybe   •  Other  touchpoints   •  Social,  apps,  cars,  kiosks?   •  Making  changes?     •  Take  a  number  please   5  
  6. 6. Online stores are great catalogs
  7. 7. *  US  Cross-­‐Channel  Retail  Forecast,  2012  to  2017      Forrester  Research  Inc.,  October  2013   7  
  8. 8. But over in Marketing…
  9. 9. *  US  Cross-­‐Channel  Retail  Forecast,  2012  to  2017      Forrester  Research  Inc.,  October  2013   9  
  10. 10. *  US  Cross-­‐Channel  Retail  Forecast,  2012  to  2017      Forrester  Research  Inc.,  October  2013   10  
  11. 11. 11  
  12. 12. The  State  of  Content  +  Ecommerce  Integra6on  
  13. 13. The  State  of  Content  +  Ecommerce  Integra6on  
  14. 14. It  doesn’t  have   to  be  this  way!  
  15. 15. 15  
  16. 16. But  really  …  How  do  you  do  this?   16  
  17. 17. Op6on  1:  Side-­‐by-­‐side  or  hybrid  delivery   *  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013   17  
  18. 18. Op6on  2:  Ecommerce-­‐driven  delivery   *  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013   18  
  19. 19. Op6on  3:  CMS-­‐driven  delivery  (in  theory)   *  Commerce  and  Content:  The  Perfect  Couple  or  a  Tumultuous  Affair?      Forrester  Research  Inc.,  November  19,  2013   19  
  20. 20. Op6on  3:  CMS-­‐driven  delivery  (in  reality)   REST  web  services   SOAP  web  services   MoM  /  ESB  /  SOA   20  
  21. 21. It  doesn’t  have   to  be  this  way!  
  22. 22. 22  
  23. 23. 23  
  24. 24. Content  +  Ecommerce  –  Show8me!   24  
  25. 25. 25  
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  35. 35. 35  
  36. 36. 36  
  37. 37. Cortex Sandbox Coming Soon Learn more about Cortex and request a demo at www.elasticpath.com/ecommerce-api 37  

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