Public relations involves communication activities to create and maintain a favorable image of an organization. It refers to nonpaid promotion to influence public opinion of a company and its products. Public relations is used to create and maintain favorable relations between an organization and its various publics such as customers, employees, and society through obtaining favorable publicity, building a good corporate image, and handling unfavorable events.

1. Definition of Public Relations
Public relations refer to communication activities designed to create and maintain a favorable
image of an organization. Public relations refer to promotion that uses nonpaid communication
to influence public opinion of a company and its products.
Public relations is a broad set of communication activities used to create and maintain
favorable relations between organization and its publics, such as customers, employees,
stockholders, government officials and society in general.
A public relations building good relations with company’s various publics by obtaining favorable
publicity, building up a good corporate image and handling or heading off unfavorable rumors,
stories and events. Public relation is the deliberate, planned and sustained effort to establish
and maintain mutual understanding between the organization and its public.