2. “Public Relations is the
deliberate, planned
and sustained effort to
establish and
maintain mutual
understanding
between on
organization and its
publics.”
- Institute of Public
Relations, USA

3.  Thomas Jefferson used the phrase in 1807
 Great Indian Peninsular Railway Company
Limited carried on publicity in Public Relations
campaign in England for promoting tourism in
India through mass media and pamphlets.

4.  Public Relations is establishing
the relationship among the two
groups (organization and
public).
 Art or Science of developing
reciprocal understanding and
goodwill.
 It analyses the public perception
& attitude, identifies the
organization’s policy with
public interest and then
executes the programmes for
communication with the public.
 Development of rapport,
goodwill, understanding and
acceptance as the chief end
result sought by public relations
activities

7.  Promotional
Opportunity
 Competitive
 Adverse publicity
 Controversy,
Catastrophe & Crisis

8.  Press Release
 Brochures
 Newsletters
 Annual Reports
 Social Media
 Press kits

10.  Public Relations Society of America (PRSA), the
world's largest public relations organization.
 More than 21,000 professionals that works to
advance the skill set of public relations. PRSA also
fosters a national student organization called
Public Relations Student Society of America
(PRSSA).
 Professionals earn an average annual salary of
Rs117825- 370951 p.m. (National Salary Data)
 Corporate, or in-house communications is
generally more profitable, and communications
executives can earn salaries in the mid six-figures.