Its about public relation, objectives of PR, definition, importance, advanatages and disadvantages.

1. PUBLIC RELATION
MANAGEMENT
SUBMITTED BY,
JASMINE J MBA.,

2. PUBLIC RELATION
 Public relations is a strategic communication process companies,
individuals, and organizations use to build mutually beneficial
relationships with the public.
 A public relations specialist drafts a specialized communication plan and
uses media and other direct and indirect mediums to create and maintain
a positive brand image and a strong relationship with the target audience.

3. OBJECTIVES OF PUBLIC RELATION
 The main objective of public relations is:
 To maintain a positive reputation of the brand and maintain a strategic relationship with
the public,
 Prospective customers,
 Partners, investors, employees and
 Other stakeholders which leads to a positive image of the brand and makes it seem
honest, successful, important, and relevant.

4. DEFINITION OF PUBLIC RELATION
 PR focuses on building good relations with the company’s various publics by
obtaining favorable publicity, building a good corporate image, and handling crisis
management issues. Today, a good PR firm must be experts in use of social
media.
- Mark Burgess

5. IMPORTANCE OF PUBLIC RELATION IN
AN ORGANISATION
 Builds up the brand
 It’s opportunistic
 Promote brand values
 Strengthen community relations
 Helps manage reputation
 PR enhances your online process

6. BUILDS UP THE BRAND IMAGE
 The brand image gets a boost when the target customers get to know about it
through a third party media outlet.
 A good public relations strategy help the brand builds up its image in a way it
wants to.

7. IT’S OPPOTUNISTIC
 Public relations strategies make the brand capitalize on the opportunities.
 Google was in the news for donating to Ebola.
 Facebook promoted LGBTQ rights.
 Coca-Cola did a PR stunt against obesity.
 These opportunities even attract many influencers to share the brand story to their
followers.

8. PROMOTE BRAND VALUES
 In any industry, trust plays a pivotal role in determining whether a business will be
successful or hit the ground. Lack of trust can also lead to loss of sales.
 However, when they hire someone in public relations, those experts can work
and increase credibility by improving an organization’s reputation through thought
leadership pieces, influencer connections, and networking strategies.
 With the help of PR you can send positive messages to your audience who are in
line with your brand image by using the ideas that your target customers respond
to more positively.

9. STRENGTHEN COMMUNITY
RELATIONS
 Public relation strengthens the community relation. When you make new
connections, it means you are building ties with the local market by joining
groups, donating time to charity or any causes related to your business.
 Being an active member of a community establishes your reliability.
 Great public relation means setting up on-going relationships with many important
influencers and knowing how your business may become an excellent data
source for the influential.

10. PR ENHANCES YOUR ONLINE
PROCESS
 In this world where everyone is digitally connected, PR helps companies to make
the most of their online presence.
 Using PR-activity, the company monitors the interests of consumers, partners,
and employees, identifies threats, helps management to resolve various conflicts
and quickly establish a dialogue.
 Generally, PR is focused on public opinion. In the situation of the existing fast-
growing market, PR is becoming important part of marketing communications.
 Public relation influences the performance of marketing as a whole. Hence, for
better opportunities and results collaborating with an avant-garde PR agency is
more than just essential.

11. ADVANTAGES OF PUBLIC RELATION
 Credibility: Public trusts the message coming from a trusted third party more
than the advertised content.
 Reach: A good public relations strategy can attract many news outlets, exposing
the content to a large audience.
 Cost effectiveness: Public relations is a cost effective technique to reach large
audience as compared to paid promotion.

12. DISADVANTAGESOF PUBLIC
RELATION
 No Direct Control: Unlike paid media, there isn’t a direct control over the content
distributed through the earned media. This is the biggest risk of investing in public
relations.
 Hard To Measure Success: It is really hard to measure and evaluate the
effectiveness of a PR campaign.
 No Guaranteed Results: Publishing of a press release isn’t guaranteed as the
brand doesn’t pay for it. The media outlet publishes it only if it feels that it’ll attract
its target audience.

13. THANK YOU