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Sesi 1 pr function toward crisis


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The original function of PR: To promote and protect company's image and product

Published in: Economy & Finance, Business
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Sesi 1 pr function toward crisis

  1. 1. What is Public Relations?Firsan NovaManaging DirectorNexus Risk Mitigation and StrategicCommunicationPT. Denandra Stratejik
  2. 2. Defining Public Relation A public is any group that has an actual orpotential interest in or impact on acompany’s ability to achieve its objectives Public relation involves a variety ofprograms designed to promote or protecta company’s image or its individualproducts
  3. 3. Defining public relation Public relation is a distinctive managementfunction which help establish and maintainmutual lines of communication, understanding,acceptance, and cooperation between anorganization and its public; involves themanagement to keep informed on and responsiveto public opinion; defines and emphasize theresponsibility of management to serve the publicinterest; helps management keep abreast of andeffectively utilize change, serving as an earlywarning system to help anticipate trend; anduses research and sound and ethicalcommunication techniques as its principals
  4. 4. Defining Public Relation PR’s job is to make sure that: The company responds promptly tounflattering media report or controversies Gets its side of the story The basic tools PR include: News releases, news letter, press conference,tours of plants & other company facilities,articles in trade or professional journals,company publication & brochures, TV & radiotalk show appearances by company personnel,special events & the internet
  5. 5. The Main Tools of PR Publications Events News Speeches Public Service Activities Media Identity
  6. 6. Five Function of PRPress RelationProduct PublicityCorporate CommunicationLobbyingCounseling
  7. 7. Major Decision in PRBuild AwarenessBuild CredibilityStimulate the sales force anddealersHold down promotion cost
  8. 8. Five Principle of PR Honest communication for credibility Openness and consistency of actions forconfidence Fairness of action for reciprocity andgoodwill Continuous two way communication toprevent alienation and to build relationship Environmental research and evaluating todetermine the actions or adjustmentneeded for social harmony
  9. 9. PR Mix PENCILS: Publications Events News Community involvement Inform or image Lobbying and negotiation Social responsibility
  10. 10. PR Mix PENCILS: Publications Events News Community involvement Inform or image Lobbying and negotiation Social responsibility