This document discusses Prestige's retail marketing mix as a kitchen solutions provider. It covers the 7Ps of marketing - product, price, place, promotion, people, process, and physical environment. For each P, specifics are provided about Prestige's approach, such as offering various kitchen appliances and accessories, competitive pricing and payment options, an omnichannel approach to distribution, and emphasis on customer service and experience across all touchpoints. The goal is to provide a total kitchen solution and meet evolving consumer needs through innovation and strategic partnerships.

1. Retail
Marketing
Mix -Yogapriya

2. Retail & Retailing
• Retail:-The sale of goods to the public in
relatively small quantities for use or
consumption rather than for resale.
• Retailing:- The strategy of selling goods
through retail

3. Retail Marketing
• It is a range of activities undertaken by retailer
to promote awareness and sales of the
company’s product.
4 P’s+3P’s
Product
Price
Place
Promotion
People
Physical Environment
Process

4. 3 P’s
People
• Target
Consumer
Process
• Communication
• Price
• Customer
Service
• Personnel
Selling
• Sales Incentives
Physical
Environment
• Layout
• Ambience
• Design
• Location

5. Types Of Retailers
Multibrand Retailers
• Single brand retailers
Department
• Multibrand retailers
Stores
Supermarkets
Warehouse
Retailers
Convenience
Retailer
e- Tailer
Single Brand Retailers
Specialty Retailers/Category
Killers

6. Prestige Smart Kitchen Total Kitchen Solution
Provider
Product Features
 Quality
 Image
 Branding
 Features
 Variants
 Mix
 Support
 Customer Service
 Use Occasion
 Availability
 Warranties

7. Product
Stylish,
Availability
Durability,
Quality
Options
• Electric
Appliances
• Non Electric
Appliances
Innovative,
Different uses
Exchange
Offers,
Occasions
Discounts,War
renties
Free Servicing
Product ,Its Features &
Services

8. Prestige Smart Kitchen Total Kitchen Solution
Promotion
Provider
Promotion
Marketing Communication
Personal Promotion
Sales Promotion
Branding
Direct Marketing

9. Promotion
Promotion
Direct
Communica
tion
Direct
Interaction
Point Of
Purchase
Free Service
Camp
Exchange
Camp
Indirect
Communica
tion
Social
Media
Magazines,
News
Papers
Radio

10. Prestige Smart Kitchen Total Kitchen Solution
Provider
Price
Positioning
List
Discounts
Credit
Payment Methods
Free Or Value Added

11. Price
• “Total Kitchen Solution Provider”-Positioning
• Has Various Discount Offers
– Discounts for Occasions
• Gift Coupons
• Consumer Services
• Online Payment Options
• Credit Card Payments
• Free Or Value Added Elements
– Consumer Services
– Exchange Offers

12. Prestige Smart Kitchen Total Kitchen Solution
Provider
Place
Trade Channels
Sales Support
Channel Number
Segmented Channels

13. Place
Hypermarkets(mo
dern retailing)
Online Shopping Show Rooms
Retailing(Tradition
al Trade)

14. Prestige Smart Kitchen Total Kitchen Solution
Provider
People
Individuals On Marketing Activities
Individuals On Customer Contact
Recruitment
Culture/Image
Training & Skills
Remuneration
All the above leads to consumer satisfaction- Effective human resource gives the best
service & a competitive advantage to perform all the below mentioned activities
thus leading to consumer satisfaction and to put across right message

15. Customer Service
• Online Shopping Assistance & Order Status Queries. Prestige
Kitchen Care' (the service-at-customers' door-step programme)
• Prestige Privilege Club' (a loyalty programme)
Customer Satisfaction:- Variations, Designs & Different Modes Of
Purchasing
Ex:- It was Found That >60% Customers purchased the product
before leaving the shop
Accessibility, Free Service Camps & Exchange ( 1st Implemented by ttk
Prestige)
P
E
O
P
L
E

16. Prestige Smart Kitchen Total Kitchen Solution
Process
Customer Focus
Business-led
IT-Support
Design Features
R&D
Physical Evidence
Provider

17. Process
Brick & Click
• Directly from the company website
• Flipkart.com,amazon.com etc
• Facilities such as accepting of credit cards
• Gift cards :- wherein a particular amount can
be given in form of gift cards and purchases
only for that amount can be made
Brick & Mortar
• Show room
• Hypermarket
• Retailing
• Point of purchases at nearby locations Ex:-
Exhibitions

18. Prestige Smart Kitchen Total Kitchen Solution
Provider
Physical Evidence
Sales/Staff Contact Experience Of Brand
Product Packaging
Online Experience

19. Physical Environment
one-stop shop
for the entire
range of
`Prestige'
kitchenware
showrooms
presenting the
ambience of a
live kitchen
with plush
interiors

20. Meeting Future Requirements Of
Consumers By Innovation &
Developing Strategic Relations With
Other Companies
Variations Of Products According To The
Requirement Of Consumers. Ex:- Specialy
designed Inner Lid Cookers For North
Modern Kitchen(ttk+World Kitchen):- As a one
stop solution.
Corningware & Pyrex(ttk+Myerinternational):-
Future Of Kitchen Appliances
Non-Electric Water Filters(ttk+Vestergard):-
Middle class & Rural Market