Howtomanageclientfeedback 130926060912-phpapp01

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Howtomanageclientfeedback 130926060912-phpapp01

  1. 1. How to manage client feedback? for designers
  2. 2. NEGATIVE feedback
  3. 3. POSITIVE feedback
  4. 4. CONSTRUCTIVE feedback
  5. 5. NEGATIVE feedback needs to be managed! CONSTRUCTIVE feedback needs to be comprehended well!
  6. 6. But WHY manage it?
  7. 7. It makes you a more efficient designer
  8. 8. It makes you a more efficient designer It’ll help cut delivery times
  9. 9. It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy
  10. 10. It makes you a more efficient designer It’ll help cut delivery times And above all, it’ll keep your clients happy So, manage client feedback effectively and...
  11. 11. Image by Marvel Studios ...become a DESIGN SUPERHERO
  12. 12. YOU TOO can become one
  13. 13. Image by Universal Pictures But How ?
  14. 14. 1. Document the feedback
  15. 15. 1. Document the feedback Not like this...
  16. 16. Document everything received as feedback for all parties to approve
  17. 17. Document everything received as feedback for all parties to approve No need to shuffle through back/forth email mess
  18. 18. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
  19. 19. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana
  20. 20. Use visual collaboration tools like Framebench or Project management tools like Basecamp, Asana BE SMART!
  21. 21. Some tools automatically document everything for you
  22. 22. Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room)
  23. 23. Some tools automatically document everything for you You invite people who’re relevant to the discussion in workspace (like it happens in a meeting room) They automatically get access to all the contextual feedback.
  24. 24. 2. Clarify ambiguous feedback Image by - http://www.johnfeodorov.com
  25. 25. 2. Clarify ambiguous feedback BEFORE making changes Image by - http://www.johnfeodorov.com
  26. 26. Make sure your clients agree to your interpretation before starting the changes
  27. 27. Make sure your clients agree to your interpretation before starting the changes Strive to turn ambiguous comments into directions and not opinions
  28. 28. Give your comments or feedback directly over your images, videos or PDFs.
  29. 29. 3. Describe how feedback may impact Project scope
  30. 30. 3. Describe how feedback may impact Project scope Pen Sharpie Marker Purple
  31. 31. Feedback can change project scope considerably Posters by http://thechive.com/2013/01/30/designer-turns-negative-client-comments-into-funny-posters-41-photos/
  32. 32. LEAVE NO ROOM FOR be no There should surprises ! SURPRISES!!!!
  33. 33. To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page.
  34. 34. To avoid surprises, have a contextual discussion on the feedback and get everybody on the same page. Or just have a real time meeting on the design and present your case smoothly.
  35. 35. COMMON PROBLEMS WITH CLIENT FEEDBACK Image by - http://www.justagirlandherlittledog.com
  36. 36. Actionable but negative feedback Actionable but negative feedback
  37. 37. Don’t get emotional about negative feedback. It’s Okay!
  38. 38. Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client
  39. 39. Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client Just understand what exactly the client is trying to say
  40. 40. Don’t get emotional about negative feedback. It’s Okay! Instead, educate your client Just understand what exactly the client is trying to say Tip : Do write back to your client with a clarification of your original intent.
  41. 41. Client contradicts the Design and Branding guides
  42. 42. Understand the mindset behind the suggestions
  43. 43. Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines
  44. 44. Understand the mindset behind the suggestions Come up with changes more consistent with the guidelines Tip: Put the design guideline in the same workspace as a PDF and link your reasons on it for better understandability
  45. 45. Client dislikes everything you have done Image by http://beyondthefalls.tumblr.com/post/15764032404
  46. 46. Add him/her on your feedback tool
  47. 47. Add him/her on your feedback tool Have a meaningful online discussion and go through the design again
  48. 48. Add him/her on your feedback tool Have a meaningful online discussion and go through the design again Tip: Try to have more face to face discussions with client to build rapport.
  49. 49. Image by http://www.mauraneill.com Meet at coffee shop, do a Google Hangout, Skype calls or use real-time sync tools
  50. 50. Image by Walt Disney Pictures That’s all folks! Hope this helps you in becoming a DESIGN SUPERHERO Liked this? Share it with people you care Share on facebook Share on twitter
  51. 51. BE SMART! Discover how framebench is changing the way creative people collaborate visually Get your free account PS: You will fall in love with it Cover slide image by http://ardentheatre.org/

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