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Internet, Social Media
& Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes Jähnert
1st Myth about the
Internet
The Internet is a very new media cannel!
Page 2
Hannes Jähnert
1st Myth about the
Internet
The Internet is a very new media cannel!
•First ideas for the Internet as science
fiction right after the world war II
 Dr. Vanevar Bush „As we may
think“ (1945)
•First computer networks were
developed about 40 years ago
 e.g. ARPAnet (1969) or CYCLADES
(1971)
Page 2
Hannes Jähnert
2nd Myth about the
Internet
By the way:
„It was from the RAND study that the false rumor started, claiming that
the ARPANET was somehow related to building a network resistant to
nuclear war. This was never true of the ARPANET, only the unrelated
RAND study on secure voice considered nuclear war. However, the later
work on Internetting did emphasize robustness and survivability,
including the capability to withstand losses of large portions of the
underlying networks.“
„A Brief History of the Internet“
at the website of the Internet Society
Page 3
Hannes Jähnert
2nd Myth about the
Internet
The Internet is the Result of a
military project during the cold war.
58 cm
2.4
to
2.9
m
•The study of the RAND Corperation
was initiated by the ministry of
defense.
 … in order to develop a robust
telephone network
•The ARPAnet was the result of solving
problems of capacity and knowledge
management.
Page 4
Hannes Jähnert
3rd Myth about the
Internet
Since the World Wide Web, since
1991, everything changed.
Page 5
Hannes Jähnert
3rd Myth about the
Internet
Since the World Wide Web, since
1991, everything changed.
•The WWW as well as the whole
Internet is about decentralized data.
 there were only a new standard:
HTML (Hypertext Markup Language)
•What really changed was the usability
of and the access to the Internet
Page 5
Hannes Jähnert
3rd Myth about the
Internet
With HTML the public Internet grew up nearly
exponentially
Page 6
Hannes Jähnert
4th Myth about the
Internet
The Internet is a one way info-channel.
Page 7
Hannes Jähnert
4th Myth about the
Internet
•That was the thought of the Web 1.0
and the New Economy
 The New Economy crashed in 2000
•In principle every user can become a
producer of web content
 That means “produser”
The Internet is a one way info-channel.
Page 7
Hannes Jähnert
4th Myth about the
Internet
After the millennium the New Economy burst in a big
crash of the NASDAQ stoke exchange
Page 8
Hannes Jähnert
4th Myth about the
Internet
Online communication
today is more about this:
Page 9
Hannes Jähnert
5th Myth about the
Internet
This decentralized Web is very dangerous.
Page 10
Hannes Jähnert
5th Myth about the
Internet
This decentralized Web is very dangerous.
•Really dangerous is to ignore the
huge chances the Internet provides
 RoI (risk of ignoring)
•It’s pretty simple to collect feedback
from your volunteers and
stakeholders
 just meet them on a par online
Page 10
Hannes Jähnert
5th Myth about the
Internet
It shouldn’t be about this:
Page 11
Hannes Jähnert
5th Myth about the
Internet
… but this:
Page 12
Hannes Jähnert
5th Myth about the
Internet
… or this:
Page 13
Hannes Jähnert
Internet, Social Media
& Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes Jähnert
Captain Jean-Luc Picard as Lucutus
Hannes Jähnert
Volunteers & The Borg
Donna Haraway: “A Cyborg Manifesto“
at first:
„A cyborg is a cybernetic organism, a hybrid of
machine and organism, a creature of social reality
as well as a creature of fiction.“
We all use (we all have to use) „prosthetic devices“
to take part in modern society.
In earlier days this devices was writing with a pen
or a typewriter, nowadays it is the mobile phone
and the computer.
Page 16
Hannes Jähnert
Volunteers & The Borg
We are all cyborgs!
Page 17
Hannes Jähnert
Volunteers & The Borg
World Internet Stats
•~ 2 billion Internet users
•~ 1.4 billion e-mail users
•~ 500 Million Facebook users
•~ 300 Million Webpages
Page 18
Hannes Jähnert
Volunteers & The Borg
World Internet Stats
•~ 2 billion Internet users
•~ 1.4 billion e-mail users
•~ 500 Million Facebook users
•~ 300 Million Webpages
Page 18
Hannes Jähnert
Volunteers & The Borg
After Facebookwas founded in February 2004, it expanded to the
largest social networking service in the world
Page 19
Hannes Jähnert
Volunteers & The Borg
PLEASE don’t think your
Volunteers aren’t
cyborgs !!!
Page 20
Hannes Jähnert
Cyborgs like Barack Obama …
Hannes Jähnert
… or her …
Page 22
Hannes Jähnert
… or her?
Page 23
Hannes Jähnert
Internet, Social Media
& Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes Jähnert
Communicate with
Cyborgs
Hannes Jähnert
Communicate with
Cyborgs
Hannes Jähnert
Communicate with
Cyborgs
Weblogs:
•What is it?
– A regularly updated ‚mashup‘ website that
allows visitors to leave comments to single
updates and provides different netwok
functions
•What for is it?
– Originally weblogs were set up to save web
files online. Today they were also used a
diaries or private and/or professional online
journals
Page 27
Hannes Jähnert
Communicate with
Cyborgs
Social Networking Services (like Facebook):
•What is it?
– A Social Media platform that’s (1st
) driven by
'user generated content’, (2nd
) allows its
participants to set up a personal profile and
(3rd
) mark relations between users as
‘friends’.
•What for is it?
– The first social networking service (“WELL”)
was used as newsgroup. Today SNS provide a
platform to maintain relationships even if
there is no possibility to meet physically
Page 28
Hannes Jähnert
Communicate with
Cyborgs
Live or micro blogging services (like Twitter):
•What is it?
– A Social Media service that allows its users to
set up a stream of short text-based updates
(at Twitter not more than 140 characters)
and to subscribe other stream
•What for is it?
– Even if it is much faster micro blogging is
blogging as well. Mostly it is used to update
he ‘followers’ about what’s going on. But it is
also used as discussion channel
Page 29
Hannes Jähnert
Communicate with
Cyborgs
VoIP or ‘voice over IP’ Services (like Skype):
•What is it?
– A service that allows free telephone calls and
text messages between users. It also allows
chat, voice and video conferences with more
than two users that are related to each other
(ad to a ‘bodylist’)
•What for is it?
– Mainly it is used to communicate via chat or
voice while being online at the same time. But
it can also used to transfer files and present
slides.
Page 30
Hannes Jähnert
Communicate with
Cyborgs
File sharing services (like Dropbox):
•What is it?
– A tool users can install at their computers and
use as a simple desktop folder. Files that
saved to this folder are uploaded to a server
and become synced to related folders.
•What for is it?
– To work together with others that have a
Dropbox account, an Internet connection but
aren't connected to the same intranet.
Page 31
Hannes Jähnert
Communicate with
Cyborgs
And of course:
Page 32
Hannes Jähnert
Communicate with
Cyborgs
And of course:
Online Volunteering
Page 32
Hannes Jähnert
Communicate with
Cyborgs
Some Examples:
•The NPO-Blogparade
– An informal network of blogging
experts that regularly treads questions
of non-profit management
•question & answer sites
– Use mailing lists to ask questions
Page 33
Hannes Jähnert
Communicate with
Cyborgs
Some Examples:
•Red-Recruit of the BRK
– The British Red Cross ask young
volunteers to spread their content
and messages through different
Social Media platforms.
•Flickr Commons
– A micro volunteering platform that
contains pictures which becomes
tagged by volunteers.
Page 34
Hannes Jähnert
Internet, Social Media
& Volunteering
5 Myths about the Internet
Volunteers and The Borg
Communicate with Cyborgs
Be a Cyborg
Hannes Jähnert
Be a Cyborg
To be a Cyborg is very easy. Just use the
techniques of your days contact your stakeholders,
your volunteers, your colleagues and friedns on a
par
You easily can use the crowd to develop your own
work – you only have to take care of two thinks:
1.You should really want to take part in the
community
&
2. you should make interesting offers.
Summarize:
Page 36
Hannes Jähnert
Be a Cyborg
»promoting or connection«
Hannes Jähnert
Internet, Social Media
& Volunteering
Thank you for your attention!
Hannes Jähnert
Academy for Volunteer-Management in Germany
Marchlewskistr. 27 | 10243 Berlin
Tel: +49 30 2754938
Skype: der.foulder

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Präsentation internet, social media and volunteering

  • 1. Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 2. Hannes Jähnert 1st Myth about the Internet The Internet is a very new media cannel! Page 2
  • 3. Hannes Jähnert 1st Myth about the Internet The Internet is a very new media cannel! •First ideas for the Internet as science fiction right after the world war II  Dr. Vanevar Bush „As we may think“ (1945) •First computer networks were developed about 40 years ago  e.g. ARPAnet (1969) or CYCLADES (1971) Page 2
  • 4. Hannes Jähnert 2nd Myth about the Internet By the way: „It was from the RAND study that the false rumor started, claiming that the ARPANET was somehow related to building a network resistant to nuclear war. This was never true of the ARPANET, only the unrelated RAND study on secure voice considered nuclear war. However, the later work on Internetting did emphasize robustness and survivability, including the capability to withstand losses of large portions of the underlying networks.“ „A Brief History of the Internet“ at the website of the Internet Society Page 3
  • 5. Hannes Jähnert 2nd Myth about the Internet The Internet is the Result of a military project during the cold war. 58 cm 2.4 to 2.9 m •The study of the RAND Corperation was initiated by the ministry of defense.  … in order to develop a robust telephone network •The ARPAnet was the result of solving problems of capacity and knowledge management. Page 4
  • 6. Hannes Jähnert 3rd Myth about the Internet Since the World Wide Web, since 1991, everything changed. Page 5
  • 7. Hannes Jähnert 3rd Myth about the Internet Since the World Wide Web, since 1991, everything changed. •The WWW as well as the whole Internet is about decentralized data.  there were only a new standard: HTML (Hypertext Markup Language) •What really changed was the usability of and the access to the Internet Page 5
  • 8. Hannes Jähnert 3rd Myth about the Internet With HTML the public Internet grew up nearly exponentially Page 6
  • 9. Hannes Jähnert 4th Myth about the Internet The Internet is a one way info-channel. Page 7
  • 10. Hannes Jähnert 4th Myth about the Internet •That was the thought of the Web 1.0 and the New Economy  The New Economy crashed in 2000 •In principle every user can become a producer of web content  That means “produser” The Internet is a one way info-channel. Page 7
  • 11. Hannes Jähnert 4th Myth about the Internet After the millennium the New Economy burst in a big crash of the NASDAQ stoke exchange Page 8
  • 12. Hannes Jähnert 4th Myth about the Internet Online communication today is more about this: Page 9
  • 13. Hannes Jähnert 5th Myth about the Internet This decentralized Web is very dangerous. Page 10
  • 14. Hannes Jähnert 5th Myth about the Internet This decentralized Web is very dangerous. •Really dangerous is to ignore the huge chances the Internet provides  RoI (risk of ignoring) •It’s pretty simple to collect feedback from your volunteers and stakeholders  just meet them on a par online Page 10
  • 15. Hannes Jähnert 5th Myth about the Internet It shouldn’t be about this: Page 11
  • 16. Hannes Jähnert 5th Myth about the Internet … but this: Page 12
  • 17. Hannes Jähnert 5th Myth about the Internet … or this: Page 13
  • 18. Hannes Jähnert Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 19. Hannes Jähnert Captain Jean-Luc Picard as Lucutus
  • 20. Hannes Jähnert Volunteers & The Borg Donna Haraway: “A Cyborg Manifesto“ at first: „A cyborg is a cybernetic organism, a hybrid of machine and organism, a creature of social reality as well as a creature of fiction.“ We all use (we all have to use) „prosthetic devices“ to take part in modern society. In earlier days this devices was writing with a pen or a typewriter, nowadays it is the mobile phone and the computer. Page 16
  • 21. Hannes Jähnert Volunteers & The Borg We are all cyborgs! Page 17
  • 22. Hannes Jähnert Volunteers & The Borg World Internet Stats •~ 2 billion Internet users •~ 1.4 billion e-mail users •~ 500 Million Facebook users •~ 300 Million Webpages Page 18
  • 23. Hannes Jähnert Volunteers & The Borg World Internet Stats •~ 2 billion Internet users •~ 1.4 billion e-mail users •~ 500 Million Facebook users •~ 300 Million Webpages Page 18
  • 24. Hannes Jähnert Volunteers & The Borg After Facebookwas founded in February 2004, it expanded to the largest social networking service in the world Page 19
  • 25. Hannes Jähnert Volunteers & The Borg PLEASE don’t think your Volunteers aren’t cyborgs !!! Page 20
  • 26. Hannes Jähnert Cyborgs like Barack Obama …
  • 27. Hannes Jähnert … or her … Page 22
  • 28. Hannes Jähnert … or her? Page 23
  • 29. Hannes Jähnert Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 32. Hannes Jähnert Communicate with Cyborgs Weblogs: •What is it? – A regularly updated ‚mashup‘ website that allows visitors to leave comments to single updates and provides different netwok functions •What for is it? – Originally weblogs were set up to save web files online. Today they were also used a diaries or private and/or professional online journals Page 27
  • 33. Hannes Jähnert Communicate with Cyborgs Social Networking Services (like Facebook): •What is it? – A Social Media platform that’s (1st ) driven by 'user generated content’, (2nd ) allows its participants to set up a personal profile and (3rd ) mark relations between users as ‘friends’. •What for is it? – The first social networking service (“WELL”) was used as newsgroup. Today SNS provide a platform to maintain relationships even if there is no possibility to meet physically Page 28
  • 34. Hannes Jähnert Communicate with Cyborgs Live or micro blogging services (like Twitter): •What is it? – A Social Media service that allows its users to set up a stream of short text-based updates (at Twitter not more than 140 characters) and to subscribe other stream •What for is it? – Even if it is much faster micro blogging is blogging as well. Mostly it is used to update he ‘followers’ about what’s going on. But it is also used as discussion channel Page 29
  • 35. Hannes Jähnert Communicate with Cyborgs VoIP or ‘voice over IP’ Services (like Skype): •What is it? – A service that allows free telephone calls and text messages between users. It also allows chat, voice and video conferences with more than two users that are related to each other (ad to a ‘bodylist’) •What for is it? – Mainly it is used to communicate via chat or voice while being online at the same time. But it can also used to transfer files and present slides. Page 30
  • 36. Hannes Jähnert Communicate with Cyborgs File sharing services (like Dropbox): •What is it? – A tool users can install at their computers and use as a simple desktop folder. Files that saved to this folder are uploaded to a server and become synced to related folders. •What for is it? – To work together with others that have a Dropbox account, an Internet connection but aren't connected to the same intranet. Page 31
  • 38. Hannes Jähnert Communicate with Cyborgs And of course: Online Volunteering Page 32
  • 39. Hannes Jähnert Communicate with Cyborgs Some Examples: •The NPO-Blogparade – An informal network of blogging experts that regularly treads questions of non-profit management •question & answer sites – Use mailing lists to ask questions Page 33
  • 40. Hannes Jähnert Communicate with Cyborgs Some Examples: •Red-Recruit of the BRK – The British Red Cross ask young volunteers to spread their content and messages through different Social Media platforms. •Flickr Commons – A micro volunteering platform that contains pictures which becomes tagged by volunteers. Page 34
  • 41. Hannes Jähnert Internet, Social Media & Volunteering 5 Myths about the Internet Volunteers and The Borg Communicate with Cyborgs Be a Cyborg
  • 42. Hannes Jähnert Be a Cyborg To be a Cyborg is very easy. Just use the techniques of your days contact your stakeholders, your volunteers, your colleagues and friedns on a par You easily can use the crowd to develop your own work – you only have to take care of two thinks: 1.You should really want to take part in the community & 2. you should make interesting offers. Summarize: Page 36
  • 43. Hannes Jähnert Be a Cyborg »promoting or connection«
  • 44. Hannes Jähnert Internet, Social Media & Volunteering Thank you for your attention! Hannes Jähnert Academy for Volunteer-Management in Germany Marchlewskistr. 27 | 10243 Berlin Tel: +49 30 2754938 Skype: der.foulder