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Stop thinking and start podcasting feat. HubSpot's Matthew Brown

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Podcasts are exploding. In only the last few years, they’ve become one of the fastest growing media channels. But it’s not too late for you to get into the podcast game. This presentation will give you the context behind why your organization should dip its proverbial toe into the podcast waters, and help get you on your way to becoming the next Ira Glass. He’s a big deal... in audio. Thanks to HubSpot's Matthew Brown for being our guest speaker at the Albuquerque HubSpot User Group!

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Stop thinking and start podcasting feat. HubSpot's Matthew Brown

  1. 1. Agenda 11:30 am- sign in/network/order lunch 11:45 am- announcements & introductions 11:55 am- Stop Thinking and Start Podcasting with HubSpot’s Matthew Brown 12:45 pm- Q&A
  2. 2. First time at HUG? We’re so glad you’re here! We meet once a quarter (or more) to share inbound marketing best practices, learn about HubSpot, and get to know other marketers in Albuquerque. Enjoy free lunch on HubSpot!
  3. 3. Upcoming Events December: Holiday Happy Hour January: 2019 HUG Kickoff Details TBA
  4. 4. Help us make HUG better! We’ll be sending out a survey after the meeting to get your feedback. Please let us know if you have any questions or suggestions.
  5. 5. Introductions
  6. 6. ● Account Manager at Pyxis Growth Partners ● Helped lead the Austin HUG from 2015-18 ● Fat bike enthusiast & dog mom Hi, I’m Carrie
  7. 7. Meet your neighbor ★ What you do + where you work? ★ How long have you been doing inbound? ★ Are you a HubSpot user?
  8. 8. Stop Thinking & Start Podcasting Matthew Brown Producer HubSpot Albuquerque HUG 2018
  9. 9. Agenda: ● Why Podcast ● How to Start a Podcast ● Grow Your Audience ● Questions?
  10. 10. Matthew Brown ● Content @ HubSpot ● Producer // Weird Work & The Growth Show ● I produce audio that tells inspiring stories and business growth @writermrbrown | @weirdwork
  11. 11. Some of our guests Over the course of 38 episodes: We’ve interviewed some inspiring (and weird) folks…. “I turn human ashes into vinyl records.” “I make ASMR videos.” “I’m a professional cuddler.” “I’m an LSD microdosing coach.” “I’m the Bachelor in Paradise bartender.” AND WAY MORE….
  12. 12. It's been fun
  13. 13. Podcasting Audience
  14. 14. 124M 73M 48M Listened 1+ Times Listen Monthly Listen Weekly Podcasting is on the rise. Weekly podcast listenership grew 14% from 2016-2017. Podcast Audience Edison Research: The Infinite Dial 2018
  15. 15. 18-34 most likely to be monthly podcast listeners 30% have grad school or advanced degree Weekly podcast listener spend a mean of 5 hours per week Podcast Audience
  16. 16. How people consume (audio) content is changing
  17. 17. The American commute is worse than it’s ever been (23% Listen to podcasts in the car) More people are taking public/private transit & Everyone is wearing headphones. (157% Increase in mobile listening since 2014, 23.9 Million today)
  18. 18. If Inbound means attracting customers where they already are…
  19. 19. Look no further than the devices in our pockets & in our ears
  20. 20. Passive content is the future of content.
  21. 21. Starting a Podcast
  22. 22. Podcasts are like beers…..
  23. 23. title of Slide goes here • Lorem ipsum is simply dummy text of the ancient greek • Printing and typesetting • Lorem ipsum has been • The industry's standard • Dummy text ever since the 50s ● Idea ● Skills ● Equipment What You Need
  24. 24. Questions for your show Why are you doing the show? What topic can you cover? Who will be on this show? When will this show end? How are you going to find the time to do it?
  25. 25. title of Slide goes here • Lorem ipsum is simply dummy text of the ancient greek • Printing and typesetting • Lorem ipsum has been • The industry's standard • Dummy text ever since the 50s 1. Topic 2. Format 3. Structure 4. Tone IdeaIdea
  26. 26. title of Slide goes here • Lorem ipsum is simply dummy text of the ancient greek • Printing and typesetting • Lorem ipsum has been • The industry's standard • Dummy text ever since the 50s 1. Topic: Interesting jobs outside the normal 9-5 2. Format: Weekly, 20-40 min., 1:1 Interview show 3. Structure: Nuts & bolts, personal story, high-level thoughts (roleplay?) 4. Tone: Positive, irreverent, casual Weird WorkWeird Work
  27. 27. Everything you need…….
  28. 28. Recording
  29. 29. + this stuff….
  30. 30. Software
  31. 31. Hosting
  32. 32. + this stuff…. Land Yourself a Producer: Getting help from someone experienced with audio is HUGE (like these letters): ● All the technical answers ● Editing audio (makes you sound good) ● Sourcing audio and music clips ● Pre-interviewing potential guests ● Directing audio recordings
  33. 33. Learn More Transom.org NPR Audio Training Mike Russell on YouTube The Podcast Host
  34. 34. “Podcasts are THE HARDEST easiest job you’ve ever done.” - every producer ever
  35. 35. Growing Your Audience
  36. 36. 1. iTunes New & Noteworthy 2. 100,000 downloads within 1st month 3. Inc. Magazine Top 10 Business Podcast to Listen to Right now Weird Work Launch
  37. 37. 1. Depends on Your Goals (Monetization?) 2. Temper Social Expectations 3. Email Segmentation & Newsletters 4. Hi. My Name is Weird Work & The Growth Show 5. Unexplored Territory Ready for Marketers Growing a Podcast Notes
  38. 38. 1. Discovery Is Still in Its Infancy 2. SEO Will Bring a Cultural Shift to Podcasts Future of Discovery
  39. 39. 83% The number of people who DO NOT YET listen to a podcast weekly
  40. 40. Questions?
  41. 41. Thank You!

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