Are you wired for change? How can digital technology help us solve sustainability challenges?
In partnership with
Information helps people make decisions.Providing fresh information in innovative formats to new audiencesat different times drives new decisions.Digital technologies are unparalleled in their ability to simplify andoptimise complex data into usable information.So by changing how information flows, you can change how, whenand why people act, and help organisations operate better andsmarter. Operations | Product tracking Online-Offline | Dematerialisation
People are amazing. Each of us has a set of unique resources,talents, creativity, skills and ideas.We used to be limited to sharing these with those we came intodirect contact with – our families, friends and work-colleagues.But modern communication technologies and tools are allowing usto share more widely, in real time.Digital technologies not only make it easier to have a global reach– but also give us the tools share more useful, relevant and appliedinformation Collaborative consumption | Collaborative creation Open data | New connections, new communities
What does this mean for you? We think there are fourprinciples you could adopt to you embrace digitaltechnology for sustainable change
Encourage AgilityGiven the speed of social, market and environmental changes,businesses need to allow their operations, products, services andrevenue streams to evolve quickly.Partner this with a culture that embraces this change, respondingquickly to market, environmental and customer shifts.Do:Allocate resource to develop disruptive concepts – otherwise you’ll only make incrementalimprovements and competitors will grab the opportunityDon’t:Delay – sustainability issues will shape your business drivers for the coming decade, andyou need to start now
Embrace AmbiguityBecause of the pace of change, planning outcomes is increasingly difficult.Build a culture that can create velocity and deal with a less clear businesscase or tangible outcomes. Believe in hunches again, learn by doing andlearn from failure. Its also about moving in a direction quickly without figuringout all of the risks and outcomes.Do:Understand that innovation sometimes means ‘good’ failure – fast, cheap, andwith new insights for next timeDon’t:Assume you know everything already – you need to step out of your routineassumptions, and that needs external stimulus, insights, and experience
Measure differentlyAs you move to be more sustainable you need to measure and reward peopledifferently based on the new direction. Spending more time emphasizing theimportance of different factors help push your culture in a new direction andwiden the notion of value to your stakeholders / clients / customers.Do:Protect disruptive ideas from the day-to day requirements of the core business– nurture your ideas and give them a chance to succeedDon’t:Use the financial KPIs of a mature business to measure early-stage conceptprogress
CollaborateOpen up your data, ideas, and resources. Make the walls of your organizationmore porous. Get start-up DNA into your operations. Empower teams.Prioritise collaborations over competition.Do:Ensure you have relevant sustainability expertise within the development teamDon’t:Define your business so narrowly that you go out of business
This is a work in progress and the start of our discussion about how the powerful and fast-moving digital sector can be used to create successful and sustainable change. We’d love towork with you & make change happen.