SAC: leading the cultural
Who is Envirodigital?
• Hannah Rudman
– Leading AmbITion
– Wrote Getting Digital for SAC, toolkits for ACE
– Advising ACE, SAC & MMM
– Currently working with 5 SNPACs, TAB, Festivals
• Alan Blunt
– Ex-CEO of SCRAN
– Wrote original digital plans for Creative
– Business Advisor to start ups in clean tech and
digital for SE
– Currently working with EIFF
What is Envirodigital?
• Envirodigital is a newly formed company,
– a full service change management agency,
based in Edinburgh
• Digital development
• Sustainable development
• Environmental sustainability
What is Envirodigital?
• set up to help organisations work out:
– why to make environmentally sustainable changes;
– where they are at now and where they should be in
relation to being carbon neutral and environmentally
– what environmentally sustainable changes to make -
especially using clean and digital technologies;
– what new opportunities present themselves due to new
ways of working; and
– how best to manage the organisational change of
Why is Envirodigital?
• Envirodigital believes that
– IT accounts for 2% of global CO2 emissions and can
help significantly reduce the other 98%.
– the earth and it’s resources can’t sustain growth as we
currently experience it
– implementing intelligent digital solutions together with
encouraging people to do the best thinking that they
can do is a serious step forward
– by looking at the whole of a business, previously
unknown opportunities might be uncovered, and point
to unexpected directions in which to thrive and
Why is a Manifesto needed?
• We’re already benchmarking and
provoking with artistic responses
But CFOs still don’t…
• See the threat of doing nothing
• Understand legislative landscape
• Feel that holistic sustainability/resilience
strengthening is supported by funders and
therefore worth investing in
• Have imperative to change
• Feel the need to take moral leadership on
Why such a big issue?
• The biggest threat to the cultural sector’s
medium to long-term sustainability is upon
us. It is not increasing competition for
audience spend or attention. It is not
even a decreasing of the public funding
• The threat is the far greater than any of
• The threat is the world’s sustainability as a
habitable planet, where advanced
culture can still be enjoyed.
• Think: John Knell, The Art of Dying, Whose
Art is it Anyway?
– Provided thought leadership
– Started debate
• But didn’t
– Instigate change quickly
– Provide suggested framework for change
What’s the proposal?
• A Manifesto +Plus
– A provocation paper - blog, film, publication
• Route map for action suggested
– A social network
• Resource (links, toolkits)
– A conference
• “Officially” on the agenda
– A supported change programme
“We-Think: the power of mass creativity is about what the
rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just
in digital businesses but in schools and hospitals, cities and
mainstream corporations. My argument is that these new
forms of mass, creative collaboration announce the arrival
of a society in which participation will be the key organising
idea rather than consumption and work. People want to be
players not just spectators, part of the action, not on the
Charles Leadbeater, thinker and author.