Step 4 altitude

www.CrossroadsCareer.org
step 4 altitude
target opportunities

Review
1. Ask Others form: what is something someone shared
with you that:
a. you did not expect - or -
b. affirmed what you knew?
2. What was your personality assessment result?

Consider It Pure Joy
“Consider it pure joy, my brethren, when you face trials of many
kinds, because you know that the testing of your faith develops
perseverance. Perseverance must finish its work.” JAMES 1:2
Page 15

Who needs most
what You do best?
“As each one has received a special gift, employ
it in serving one another as good stewards of
the manifold grace of God.”
1 PETER 4:10
Page 31

6 Factors for Targeting Page 31

Occupations
O*Net: online.onetcenter.org/find
• What are a few careers that you might pursue?
• Career Direct
Page 31

Employers
Industries at a Glance: www.bls.gov/iag
Other ways to find employers:
• Kansas Business Journal Book of Lists
• Other in Extras
Page 31

Locations
Best Places to Live / Work: www.bestplaces.net
• What factors play into your ability to relocate?
Page 31

Income
Salary Information: www.salary.com
• Research (get the facts)
• Also like Indeed.com
• Have two numbers in mind:
• Lowest or can’t afford to take the job
• What you would like
• Learn how to negotiate before the 1st phone
interview
Page 32

Platform
Employee-Contractor-Owner-Volunteer
• Many companies use contract / 1099 staff
• Which have you done before?
• Which are you considering?
Page 32

Culture
Employer’s Operating Values
• What did you like or dislike about a previous
company’s culture?
• What culture and values are important to you?
Page 32

Target Opportunities Exercise
Page 33

What You Do Best Employers Need Most
Experiences
Abilities
Personality
Interests
Values
Spiritual Gifts and Calling
Occupations
Employers
Locations
Income
Platforms
Culture
Learn What Employers Need Most
1. Informational Interviewing
2. Associations
3. Newspapers / Magazines
4. Websites
Page 34

Marketing Materials
Personal Brand Statement / Tag line
Elevator Pitch
Business Card
LinkedIn
Networking Guide
Cover Letter
Resume

Faith
• My steps have held to your paths; my feet
have not slipped. – Psalm 17:5
• Kings [Employers] take pleasure in honest lips,
they value a [person] who speaks the truth
- Proverbs 16:13
• Buy the truth and do not sell it; get wisdom,
discipline, and understanding. – Proverbs 23:23

Faith
• “Before I formed you in the womb I knew you,
before you were born I set you apart” says the
Lord.” – Jeremiah 1:5

Market Your Strengths
• Identify a single Occupation/Industry
Focus on just one
• Marketing Material Development
...3….2….1
Page 35-40

New vs. Old Résumé
The Résumé is:
• Marketing document
The Résumé is not:
 A historic document

www.wordle.net
Learn What Employers Want Most
Job Post Resume

Elements of Your Brand
• Audience: (Part 1)
• Value: (Part 3)
• Uniqueness: (Part 2)
Page 35

From Elements Into Brand
Audience
Value
Uniqueness 3- 5 Lines 7 – 11 Words

Resume
Styles
39-40
Chronological:
When continuing in
the same or similar
career
• List your work
experience in reverse
chronological order,
listing the most
recent work
experience first
• List accomplishments
under each employer

39-40
Functional:
Best when changing or
re-entering a career
• List talents in major
categories (service,
sales, etc.)
• Briefly list experience –
show company name,
title, location, and
dates only
Resume
Styles

39-40
Combination:
Aka Hybrid
• Power of both
functional and
chronological
• “Above the fold”
Resume
Styles

Parts of the Résumé
• Header
• Above the Fold
• Previous Experience

Header Information
• Name
• Phone
• E-Mail
• LinkedIn Address
• Second page: Name, Page 2
• Optional:
–Home / Mailing Address
–Certificates and Degree Acronyms

Above the Fold
• Get the reader’s interest
• “Read” in 8-12 seconds
• Summary vs. Objective
• Key Qualifications, Skills, Credentials
• Recent Graduates: include education

Key Qualifications
• Serves as the Executive Summary
• Emphasizes credentials, skills &
experiences you have based upon the 5 job
descriptions
• Don’t just use a “pick list”
• Should be supported by the resume

Previous Experience
• Information to include:
– Company Name, Location, Dates
– Job Title / Position and Dates
– Job Description – Paragraph format
– Accomplishments (STARs) – Bulleted
format
• Education
• Anything relevant to getting the job

Overall
• File name
• File format
• One job per resume
• Spell out first instance of non-common
acronyms
• List items from most important to least
important

Order of Accomplishments
Most Least
Least

Overall
• Consistent, complete, correct, and quality
– Spelling
– Grammar
– Font
– Format
– Spacing
– Bullets size and style & use of periods after
bullets
– Your name
– Indentation
• Include a cover letter as the first page

Tips
• Use only 1 phone number, professional e-mail
address
• Do not need to preface phone or e-mail with
title
• Get a new e-mail address if currently using
AOL or hotmail
• Use Google Voice number to supplement out
of state number

Don’ts
• Do not include a picture
• Do not add “references available upon request”
• Do not include personal information (martial
status, children, politics, religion, etc.)
• Do not use pronouns

Don’ts
• Do not use colored paper
• Do NOT overdo font styles
• Do not include reason for leaving
• Do not send references or salary information
• Do not use company or industry jargon
• Do not use fluffy words

Altitude Review
Identify a single Occupation/Industry
Marketing Material Development
This is not a 1-time event
We are in the “Me, Inc.” generation, so develop a strategy to
keep your career, resume, and branding current and engaging

Action Items
• Continue documenting your STARs
• Complete worksheets in workbook
• Develop DRAFT resume and e-mail it for
feedback
• Define elements for PBS
• Look over extras
• Review Step 5 on-line

Next Week
Step 5 – Searching
Seek to serve
Networking
• Online
• In-person
And more

Questions?

Extras

Finding Companies

In a Limited Geographic Area
• Determine your geographic boundaries
• Get a map and list the zip codes
• Or Google zip codes for the cities

Data.com/connect
(previously known as Jigsaw)

List of Companies

Using Data.com
Copyright of
RightChanges.biz All

Using Data.com

Free Ends Here!

Crowd Sourcing

Resources
If considering self-employment

Other Resume Tips

Keywords
Weave keywords throughout your entire resume:
 Craft solid sentences with both action verbs and strong
nouns
“Designed award-winning Excel certification training for
900 actuaries and statisticians"
 No pronouns with the relevant nouns
"Certified in Microsoft Excel and use Excel daily for
revenue audits"
35

Keywords
Weave keywords throughout your entire resume:
 Put keywords in "context"
 Call out companies and clients by both the short and long
names
 Use variations of your keywords throughout the resume
35

Resume Tips
38
Use standard fonts and readable size
Keep it to 1 or 2 pages (3 if you have many publications,
etc.)
A clear Summary, Headline or other Role indicator at top
Action verbs and strong nouns (keywords) – lots of them!
STAR statements – at least one for every job/role held

Resume Tips
38
Check for format issues, grammar issues, spelling errors
Pick one date format and stick with it for every date used
Education at the end (except for new graduate or
educator)
Use generic titles if specific job title is uncommon /
confusing

Resume Tips
38
List active and relevant industry certificates after
education
 List job history back 8-12 years…not more than 15 years
 Once you have a good resume, work on a LinkedIn
profile

Personal Brand
Statement & Tag
Example

Personal Brand Statement (PBS)
 Detailed statement, 3-4 lines
 Strong, core statement that differentiates you
 Must include audience, value, and uniqueness
 Example:
Engaging cutting edge technologies to advance
corporate-wide initiatives to expedite manufacturing
processes and achieve aggressive revenue growth,
cost-cutting objectives, and profitable margins.

Tag Lines
When it absolutely, positively has to
be there overnight

The Other
Marketing Materials
(ahead of time)

Elevator Pitch

The Basic Elevator Pitch
• Hi, my name is ____________
<Insert Name>
• I am a ___________________
<Insert Title>
• I am known for ____________
<Insert Tag>
• I am seeking a new position in ________
<Insert Geography or Industry>
• But enough about me,
who are you and what do you do?

Business Card
Covered on page 47 of workbook

Networking
Guide

Cover Letter

Profiles – LinkedIn as an Example
38
 Enter a solid Summary to give
the reader a quick
understanding of who you are
(no more than about 5-6 lines
or bullets)
 Enter a brief variation of the
history section of your
resume
 Focus on successes, skills and
accomplishments

Profiles – LinkedIn as an Example
38
 Use one of the
“applications” that
LinkedIn offers to attach a
document or presentation
that shows off your skills
 If you blog on topics
related to your profession,
provide a link to your blog
 NO personal stuff
 Professional headshot
 Get 3-5 recommendations
to start
More about LinkedIn in following Steps

Other
• Professional signature block on e-mails

Information
Interviews

Information Interviews
• Don’t call it an informational interview.
Instead asking for input or opinions.
• DO NOT ask for a job or ask if they are hiring
• Have questions written before contacting
• Always ask
• What else should I know?
• Who else do you recommend I speak to?

Other Tips

• Find associations using Google:
<industry> association <state>
• Read Business Journal EVERY week (library)
• Myth in casting a wider net
• Pull 5 job descriptions for use in identifying
keywords / skills to emphasize in resume

Step 4 altitude

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