Started my career by taking a duties as assigned job at a nonprofit,
Understanding a little about the people we are trying to influence
Have to learn the process of how a bill becomes a law, how the committees and systems work, buried under new diverse information
Chase the frog
Experiences leave a lasting impression. They go deeper than facts, figures or features. By creating a story-based experience, you cause the person you want to influence, you cause you audience to walk away with an impression of your issue.
Facts and figures can be shaped to benefit anyone, BUT when your facts, figures and features are in line, your story can set you apart from the competition
Stories are the things that create real connection.
There is nothing more mind numbing than hearing or reading a bunch of facts and figures, SHOW The Joy of STATS BBC Video
Stories are uniquely able to move people’s hearts, minds and feet
Stories last for years, people hear a story, make them their own and retell them – THAT is what we do as humans, we are wired that way!
When we know we are trying to be sold, we close our ears, they are trustworthy – we lean forward, uncross our arms and little
Activism, How to Win Friends and Influence People
How to Win Friends
and Influence People
Let’s Get To Know Each Other
What is your name?
Where are you from?
What do you want to get out of this day?
What are you passionate about?
A little background…
There are TWO types of Activism
• Direct – any attempt to
influence any legislation
with a legislator, an
employee of a
legislative boy or
• Grassroots – any
attempt to influence
legislation through an
attempt to affect the
opinions of the general
public as related to
specific issues or
Under The Dome…
• 34 – members in the Missouri Senate
• 163 – members in the Missouri House
• Missouri Legislators are limited to serving 8 years in the
House and 8 years in the Missouri Senate.
• Representatives are limited to four two-year terms.
• Senators are limited to two four-year terms.
• The average age of those currently serving in the
Missouri Senate is approximately 49. The youngest
Senator is 36.
Yeah? So what is
A Day of “ADVOCACY” at Missouri’s Capitol
• What does it mean to you???
As A Member
• And a leader – you have
many opportunities to
engage in grassroots
and grasstops activism.
• Participate in White
Coat Rally Day – March
• Give to the Missouri
• Become a Physician of
Breaking Through The Noise
and Influencing People
Your #1 Goal?
To get whoever you’re talking with to
remember that you actually talked to
But REALLY, it’s all about one other thing
Power is not measured by the number of advocates we have on a list.
Power is not measured by the number of small (or even large) victories we win
every now and then.
Power must be measured by our
ability to successfully advance our own
agenda and to make it unthinkable
that any other political or special
interest would ever want to take us on.
5 Strategies for Success
1. Learn about the person you want to
1. Become a RELIABLE expert
1. Communicate Frequently
1. Have a specific “ask”
1. Tell YOUR story
The destiny of the world is determined less
by the battles that are lost and won than by
the stories it loves and believes in.