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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)
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Signal Chicago 2012
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CM Summit (May 14, 2012)
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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)
1.
The “Imagesphere”: Pictures Emerge
as the New New Thing Bob Lisbonne — CEO Luminate @luminate
2.
@luminate
3.
@luminate
4.
@luminate
5.
@luminate
6.
@luminate
7.
@luminate
8.
@luminate
9.
@luminate
10.
@luminate
11.
@luminate
12.
@luminate
13.
@luminate
14.
@luminate
15.
@luminate
16.
@luminate
17.
@luminate
18.
@luminate
19.
@luminate
20.
@luminate
21.
@luminate
22.
@luminate
23.
@luminate
24.
Tracing the evolution
of pictures... @luminate
25.
1. Taking pictures
@luminate
26.
@luminate
27.
@luminate
28.
@luminate
29.
@luminate
30.
Now...
@luminate
31.
2 billion picture-taking devices
sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate
32.
@luminate
33.
@luminate
34.
@luminate
35.
@luminate
36.
@luminate
37.
10% of all photos
(ever) were taken in the past 12 months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
38.
http:// hyperallergic.com/ 48765/how-many- photos-do-americans-
take-a-year/ @luminate
39.
2. Sharing pictures
@luminate
40.
@luminate
41.
@luminate
42.
@luminate
43.
3. Interacting w/
pictures @luminate
44.
@luminate
45.
@luminate
46.
@luminate
47.
@luminate
48.
@luminate
49.
@luminate
50.
@luminate
51.
@luminate
52.
@luminate
53.
@luminate
54.
Publishers
& Marketers... @luminate
55.
What is my image
strategy? @luminate
56.
1. Audience acquisition
@luminate
57.
“Each image share
generates four incremental visitors” @luminate
58.
2. User engagement
@luminate
59.
“Users spend 6
sec’s more time per image when it’s interactive” @luminate
60.
3. Revenue
@luminate
61.
Creates new real
estate Creates incremental RPM @luminate
62.
@luminate
63.
Ads native to
images: 1. user-initiated 2. viewable 3. targeted @luminate
64.
Visual targeting
@luminate
65.
@luminate
66.
@luminate
67.
@luminate
68.
@luminate
69.
@luminate
70.
“Imagesphere” |ˈimij-sfi(ə)r| noun 1. The emerging
mode of digital communication employing prominent use of images. 2. The aggregate online content characterized by prominent use of images. @luminate
71.
@luminate
72.
@luminate
73.
@luminate
74.
@luminate
75.
@luminate
76.
@luminate
77.
@luminate
78.
@luminate
79.
@luminate
80.
@luminate
81.
Summary: 1. Images as
the new new thing 2. Potential of interactive images 3. “Imagesphere” @luminate
82.
83.
@luminate
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