The ppt is about how facebook acquire instagram.

1. This Photo by Unknown Author is licensed under CC BY

2. Was founded in 2004 by Harvard student Mark Zuckerberg
with the help of two frnds Dustin Moskovitz and Chris
Hughes.
On July 2008 Facebook was added to the Apple App Store
and on September 2009 Facebook was added to Android
phones.
2.9 Billion active users.
72000 employees.

4. Was founded in 2010 by Stanford graduates Kevin Systorm
and Michel Krieger.
On October 6, 2010, Instagram was added to the Apple App
Store and on April 2012, Instagram was added to Android
phones.
1 Billion active users.

5. Growth of Instagram since inception.

6. In late 2012, Instagram was purchased by Facebook for $1
billion.

7. Why did Facebook really acquire instagram ?
• Talent Acquisition
• Tech Acquistion
• Customer Acquisition
• Competion Acquistion

8. Pros of one of Facebook’s most important
acquisition:
• Facebook will become an even more powerful medium for
photographers and artists who wish to share their work.
• It has been a common medium for all people looking to promote their
work and gather followers.
• It was likely be heavily investing in new photo app and storage
features that will likely attract many new photographers and artists
and give them new opportunities to network.

9. • Instagram will have the capital to develop tons of new features.
• Instagram itself will now be flush with cash and will have the financial
ability to significantly develop their brand.
• Not only will existing features become more web-friendly, new
features will likely become powerful cross-platform applications.

10. Cons of one of Facebook’s most important
acquisition:
• They risk alienating a niche consumer base.
• Facebook/Instagram will soon be tampering with an extremely
organic and clique-ish community that may dislike an infusion of
hundreds of thousands of users.
• This larger user base will dramatically speed up the movement of
the image feed, which could lead to unrest as more quality images
get buried under a pile of others.

11. • It’s unclear whether or how Facebook will store the old Instagram
photos.
• Your previous ability to keep some photos private may now be
jeopardized by Facebook data mining.
• For die-hard Instagram loyalists who liked knowing exactly where
their photos were being kept, the new Facebook world could be
unsettling.

12. Coin flip
• Facebook become more powerful in the social mobile arena.
• Facebook is flooded with exponentially more Instagram photos.
• Financially speaking, the Facebook/Instagram acquisition certainly
behoove both companies in the short run.

13. Conclusion

14. • FTC should have block this deal from happening. As Facebook can’t
just be allowed to buy up and shut down any smaller company.
• Having a monopoly is not illegal – as Facebook does today in the
social networking space.