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Chris Ackermann, SMASH Summit NYC

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Chris Ackermann's (Platform Partnerships @ Facebook) presentation at SMASH Summit on 7/26 in NYC

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Chris Ackermann, SMASH Summit NYC

  1. Hacking Timeline AppsChris AckermannPlatform PartnershipsSMASH Summit NYC - July 26, 2012
  2. Anatomy of a Timeline app
  3. Anatomy of a Timeline app Your
  4. Anatomy of a Timeline app Check in Become mayor Unlock Actions Place Badge Your Objects
  5. Anatomy of a Timeline app Check in Become mayor Unlock Actions Stories Place Badge Your Objects Aggregations
  6. So how do I create a *killer* Timeline
  7. <cats or other meme>
  8. No, not(well maybe...)
  9. #1 - Build awesome
  10. #1 - Build awesome stories
  11. #1 - Build awesome stories Add context to activity through action and object properties
  12. #1 - Build awesome stories
  13. #1 - Build awesome stories Encourage users to attach message to the activity
  14. #1 - Build awesome stories User generated photos add visual aspect to activity
  15. #1 - Build awesome stories Action in your app + Or News Feed Authentication Publish actions
  16. #1 - Build awesome stories Action and object User message User generated photos + Action links Awesome stories
  17. #2 - Help us, help
  18. #2 - Help us, help you
  19. #2 - Help us, help you Turnaround object.song The Explosion Go Blank object.artist object.song Chri listened toIt Ain’t 2012 object.release object.song Punk Rock object.genre
  20. #2 - Help us, help you
  21. #2 - Help us, help you Individual actions rolled up by common Artist object
  22. #2 - Help us, help you
  23. #3 - Always be closing.
  24. #3 - Always be closing
  25. #3 - Always be closing
  26. #3 - Always be closing email Permission Set 1 user_likes email user_likes Permission Set 2 user_photos publish_actions email user_likes Permission Set 3 user_photos publish_actions read_stream
  27. #4 - Mobile, mobile,
  28. #4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
  29. #4 - Mobile, mobile, mobile Facebook for iPhone Pinterest App App Store or
  30. #4 - Mobile, mobile, mobile
  31. #4 - Mobile, mobile, mobile https://fb.trove.com/fbwapolabs/me/channels/trending/content/ http://fb.trove.com/fbwapolabs/mobile/?ref=bookmark&refid=0#/me/ K4ky7 channels/frontpage/content/K4ky7
  32. Case study
  33. Case study •‘Bought’ and ‘Faved’ OG actions •Includes facepile during authentication •Prompts users to share across product pages •Referral traffic from Facebook doubled •Membership grown from 1.8 MM to 3.2MM users •‘Pose’, ‘Comment’ and ‘Love’ OG actions •Leverage user message property for engaging stories •Designed multi-tier object model -> great Timeline aggregations •Daily signups via mobile app and website increased 5X
  34. Questions?

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