1. The state of the business market now and what will happen next 2. Investment status of the market 3. What exactly do you need to do to find money for your studio and your game production/launch 4. How fundraising works and what to do to be the best in the this race 5. Who is looking for our studio/game to invest

1. DevGamm
Vilnius, 2023
Alisa Lynn
Play
your
own
rules Serial entrepreneur
20+ years of experience in global gaming
8+ years in ML/chat bot
Founder @ Game Insight (from 0 to $150M+ revenue in 5 years, exit in 2014)
Built GOSU.AI a voice assistant with 2.5M users (exit in 2021)
Europe’s Top 50 Women in Tech by Forbes, 2018
Top 30 Women Changed IT by Techcrunch, 2012
Alisa Lynn

2. USD 200 billions

3. Gaming market is super segmented
and each segment is like a separate business
 Technologies
 Types of user Acquisition
 Business Models
 Leading Platforms and
Distributors
 User experience and
habits
 Favorite genres
 Regions

4. Business models
separate segments of the market with diff rules
 Premium traditional model where players pay a one-time fee to purchase the game. common for many console and PC games
 Freemium game is free to play, but players can purchase in-game items or features. common model for mobile and some PC games
 Subscription players pay a regular fee, usually monthly, to access the game. often used for MMOs
 Microtransactions players can play for free but have the option to purchase small items, features, or cosmetic upgrades. common in mobile games and some PC
and console games
 Ad-Supported free to play, including advertisements. players might have the option to pay to remove ads
 Crowdfunding developers raise funds to develop the game through platforms like Kickstarter or Indiegogo. backers often receive the game or other rewards once
it's completed
 Early Access players can pay to access the game while it's still in development
 Games as a Service (GaaS) model treats games as a service rather than a product. often involves a combination of the above models (like subscriptions and
microtransactions) and includes regular updates and expansions to keep players engaged over a long period
 Loot Box form of microtransactions where players can purchase a box that contains a random assortment of in-game items
 Sponsorship developers partner with brands to include their products or advertisements in the game
 Blockchain/Cryptocurrency allowing players to earn and trade digital assets
 Physical Merchandise sell physical merchandise related to their games, such as clothing, toys, or collectibles

5. The market is in later consolidation stage
Super Mature = high barriers to enter
 Segmented by business models
 Separated by regions
 Horizontal Platforms monopoly (Apple, Google, Steam, Sony,
Microsoft)
 Engine Tech monopoly (Unity and Unreal)
 Digits and Analytics driven
 Top3 as networks own 80% of traffic (Facebook, Unity and
Google)
 2d-3d level of consolidation
Is there any space for innovation?
80% revenues
generated by 20% games
generated by 20% companies
Very hard to jump
to the top
to the middle

6.  Innovation due to AI generative content boom
 VR/AR
 Cross platform
 Neuro interfaces
 Web3 games
 Metaverse/Missleads (cross integrations)
 New platforms (Roblox/Megamod)

7. Damn,
what to do then?

8. 1. What do you want? There is NO wrong answer
 Do innovative games/invent new
gameplay
 Just do games I like
 Have a small/medium studio and financial
stability
 Make a lot of money/Sale the company
for N billions/millions
 Grow the company from scratch to
enterprise w many games launched
 I am just making fun!

9. By your own/Bootstrapped
 Choose right genres
 Chose platforms
 Use AI
Private investors
Publishers
Publishers/Investors
Strategic investors
VC investors
VC investors masked up = Strategic
2. Don’t raise money or
choose the right partners to go with

10. Friends and Family/Private investors
Good for support of small/medium studio
Good for first rounds, later can be diluted
Interested in new markets
Usually do not really understand the market – easy to
onboard
Highly likely to continue if failed ones
Often feel like it’s totally their business and trying to rule
Ask a lot of stupid questions and ”try to help”
Often a lot of relationship

11. Industry veterans and experts/Angel investors
Good for support of small/medium studio
Good for first rounds
Usually have huge industry network
Can help with a lot of things
Sometimes lazy and not very open to innovation
Can become a stop factor for new industry investors
bc of historically bad relationships
Expect to jump in without investing

12. Small and Medium Publishers and Publishing investors
Good if you want to focus on game development only and not
expect a lot out of your game launch
Will make a lot of effort to keep IP
Easy to negotiate
Could be very easy to onboard
Need to check if they have traffic or not
Can be conflict of interest in portfolio

13. Large Publishers and Strategics
Good if you want to focus on game development only and feel safe
Can allocate large investmets
You will “belong” them, be ready to become inhouse studio and depend on
their decisions
Can generate a lot of profit out of your title
Hard to negotiate
Harder to onboard
Can become a super exit strategic if you made all agreement details right

14. Venture Capital
VC’s rare invest in GAMES (content)
So there are a small number of gaming VC in the Western Market
Usually small in funds (except A16z)
They are not really VC but act like VC
Ready to make an exit and sell their shares to strategic
Easy to negotiate
Harder to onboard
Well-connected in the industry and will help to sell

15. Strategics, that looks like VC investors
They are not really VC – they are strategic arms of large enterprises
Highly likely creating funnel for publishing and possible M&A through
“venture investments”
Often there is a pack with a publishing deal
Understand the industry very well and can have producers on their side
Want to have ROFR to acquire your team and make it inhouse
Easy to negotiate
Harder to onboard

16. • Invest deck
• Game Overview/Concept
• Prototype/MVP
• Team Experience Description
• Blurbs
• Memo
• Business model
• Costs
• Strategy/Go-to-market plan
• Pitch
3. Prepare.
You have only one chance to make a first impression

17. 4,5,6,7,8,9,10,11,12
 The network first – money the last
 Know who you pitch to - stages, checks, territory
 Check the news
 Make a story
 Don’t forget you do this for a possible partner, not fo
yourself
 Remember what you want
 Fundraising works like a funnel – generate leads
 They talk to each other and discuss you
 Make it intensive

18. You need only one yes
to make it happen!
Alisa Lynn
alisa.lynn444@gmail.com

19. 1Up Ventures
360Capital
3TS Capital Partners
49ers Fund
500 Startups
83North Venture Capital
(Greylock)
A16z
AAF Management Ltd
Accel Partners
Access ventures
Accomplice Venture Capital
ACME Capital
Adelie Capital
Adidas
Advancit Capital
ADvantage Fund
Affinity Ventures
Al Faisaliah Group
All Iron Ventures
Almaz Capital
Alpha Edison
Alsop Louie Partners
Altair VC
Altos Ventures Capital
Alven Capital
Amasia
Amazon Alexa Fund
AME Cloud Ventures
Amity Venture Capital
Amplifire
Amplify Partners
Anges Québec Capital
Anthos Capital
Anuskevic
App Loving
Arena Ventures
Arizona Bay Technology Ventures
ASDV (Axcel Shpringer)
Asgard
Aster Capital
Atlantic Labs
Atlas Ventures
Atomico
aws Gründerfonds
B Capital Group
BA Venture Partners, подразделения
Bank of America.
Backed VC
Baidu Ventures
Balderton Capital
BaltCap
BAM Ventures
Baring Vostok
Battery Ventures
BDC Capital
Benchmark Capital
Berepublic
Bessemer Venture partners
Betastage Capital
betaworks
biggame.group
Binary Capital
BITKRAFT
BLH Venture Partners
Blossom Street Ventures
Blue Run Ventures
Bohemia VC
Boost VC
BostonSeed Capital
Box Group
Breakawaygrowth
Breega Capital
Brighteye VC
Bruin Sports Capital
Btov VC
Bukhman Family office
Bullpen Capital
Buran Ventures
By founders
bytedance
C4 Ventures
CAA Ventures
Cabra VC
Caffeinated Capital
Caixa Capital Risc
Canaan
Cape Capital,
Capital300
Capnamic Ventures
Capnova
Carma VC
Change Ventures
Cherry Ventures
Cherubic Ventures
Clear Growth Capital
Com2us
Coffee Ventures
Coffin Capital
Colopl Next
Comcast Ventures
Compound Ventures
Connect Ventures
Corigin Ventures
Correlation Ventures
Coupang,
Courtside Ventures
CourtsideVC
Craft Ventures
CRCM Ventures
Creandum
Credo Ventures
Crest Capital Advisors
CrossCut Ventures
Crosslink
Crunch Fund
CRV
Daphni
Dawn Capital
DCM
Deep Fork Capital
Designer Fund
DFG
DFJ
DHVC (Danhua Capital)
DN Capital
Draper Associates
Draper Esprit
DSC Investment
DST
E-ventures
Early Game Ventures
Earlybird VC
Easy Vista
EBRD VC
EC1 Capital
Eight Roads
Elaia
Elefant
Elephant Ventures
Elsewhere Partners
Elyzan Park Ventures
Embraiser
Emergent Ventures
Enad Global
Endeavor Catalyst
Endeit Capital
Endure Capital
Eniac Ventures
Epic Games
EQT Ventures
Evli Growth Partners
Evolution Media Capital
Expansion Venture Capital
Extol Capital
Felicis Ventures
Fertitta Capital
Finsight Capital
Firsfellow Ventures
First Minute Capital
First Round Capital
First Time VC
FirstMark Capital
Firstminute capital
Fitness Ventures
FJ Labs
Flint Capital
Floodgate Capital (D)
Fly Ventures
Flyer One Ventures
Follow The Seed
Foundation Capital
Founders Fund
Foundry Group
Free Fund
Frontier Ventures
Frontline VC
Funcubator
Fundersclub VC
FunPlus
Gagarin Capital
Galaxy EOS VC Fund
GameFounders
GameGroove
GameStop Digital Ventures
gamesup42
Gaorong Capital
GC Tracker Fund
GC VR Gaming Tracker Fund,
GDA invest arm
GEM Capital
General Catalyst
Genesis VC
GFR Fund
GGV Capital
Global Founders Capital
Glynn Capital
GMGVentures
Google Ventures
Gradient Ventures
Great Oaks Capital
Green Grey
Gregory Finger
Greycroft Partners
Griffin Gaming Partners
Grishin
Grishin Robotics
GSR Ventures
GSV Capital
GV
Harrison Metal
Hasso Plattner Ventures
HCP
Hearcore Capital
Hearst Ventures
Heartcore (ex Sunstone)
Heiko Hubert
Hersh Family Investments
Highland Capital Partners
Hiro Capital
Hof.vc
Holtzbrinck-ventures
Hone Captial (D)
Horizons Ventures
Hoxton Ventures
HTC
Huawei
Hummingbird Ventures
HV Ventures
HYPE Capital
i5invest
Icon Ventures
Iconiq Capital
ID Invest
IDG Capital
Imagination Capital
Impulse Ventures
IMI.vc
Imo.vc
Imprimatur Capital

20. Inbox Capital
Index Ventures
Indicator Ventures
greenwall.gg
Initial Capital
Inovo Venture Partners
InReach Ventures
Insight Partners
Insight Venture Partners
Inspiring Sport Capital
Integrated Capital
Intel Capital
InterPlay Venture Capital
Inventure
Investinor, Myrlid,
IPR.VC
IQ Capital
Iris Capital
ironSource
ISAI
iVentureCapital
Javelin Venture Partners
JAZZ Venture Partners
John Peterson
Juno Capital Partners
K2 Investment partners
Kairos Fund
Kakao Games
Karma VC
Kaszek Ventures
Kauffman Fellows Fund
Kcubeventures
Khosla Ventures
Kiboventures
Kima Ventures
Kinnevik Capital
Kite Ventures
Kleiner Perkins
konvoy ventures
Korea Investment Partners
Krafton Game Union,
KTB Network
Lakestar
Lars Wingefors AB
LB Investment
LDV Partners
Learn Capital
LEGO Ventures
Mattel VC
Lerer Hippeau
Level Up
Life Line Ventures
Lightspeed Venture Partners
London Venture Partners
Loot Ventures
Lowercase Capital
Lucky Day App
Ludlow ventures
M Ventures
Madison Square Garden Ventures
Madrona Venture
Madrona Ventures (D)
Majuven
Makers Fund
Mangrove Capital
Mantaray VC
March Capital Partners
March Gaming Fund
Marcy Venture Partners
Maverick Ventures
Maveron Ventures
Mayfield Fund
MDI Ventures
Mediahuis
MergeLane
Metamorphic Ventures
MGVC
Mighty Capital
Mikheev i co
Miniclip
MMC Ventures
Momentum Media Fund
Moon Active
MPL Gaming
MRGV
MTG
MVentures
n3twork
NCSoft
NEA
Neoteny
Nestadio Capital
Netflix
New Enterprise Associates
New York Life Ventures
NewFund Capital
Next Play Capital
Nexters
NextView Ventures
NFX
Nimble Ventures
Nokia Growth Partners
Nordic Game Ventures
Nordicninja VC
Nordisk
Norma Investment
North Base Media,
NorthCap Partners
Northzone Ventures
Norwest Venture Partners
Novator Partners
NP Capital
NTT Docomo Ventures
NuVerse (Bite Dance)
Nvidia
Obvious Ventures
OCA Ventures
OceanOne Capital
Octopus Ventures
Omnes Venture Capital
Open Ocean
Orient Hontai Capital
Otimizer Invest
Outpost VC
Ovo Fund
Partech Ventures
Passion Capital
Patron
Peak Games
Peak State Ventures
Pentech Ventures
PIK Ventures
Pinnacle Venture Partners
Piton Capital
plarium
Play Ventures
Playrix venture arm
Playtika Growth Investments
PLG Ventures,
Pollen VC
Powerhouse Capital
Primary Venture Partners
Pritzker VC
Probably Monsters
PROfounders
Project A
Promus Ventures
Push Ventures
QB1 Ventures
Qiming Ventures
Quake capital
Raine
Rakuten Ventures
Raptor Capital Management
Reach Capital
Redpoint Ventures
Remagine Ventures
Rembrandt Venture Partners
Resolute Ventures
Rewired.gg
Ridge VC
Rincon Venture Partners
Riot Ventures
Riva Group
RocketShip.vc
Rokk3r Fuel ExO
RTP Global
Rubicon VC
Rubicon venture capital
Runa Capital
Rx3 Ventures
Saehan Venture Capital
Samsung Next
Sapphire Ventures
SBI Investment Korea
Sci-Fi VC
Scopely
Scrum VC
Scrum Ventures
Seah Holdings
Seedcamp
SeedInvest
Sequoia Capital
Serena
Seven Peaks Ventures
SevenVentures
Shasta Ventures
Sierra Ventures
Sigma Prime Ventures
Signia Venture Partners
Sinai Ventures
Singtel Innov8
Sisu Game Ventures
SK Telecom
Sky UK
Sky Ventures.
Smile gate investment
SMOK Ventures
Social Starts
Softbank VC
Sokolov VC
Solana Ventures
Sony Innovation Fund
Sony Venture arm
Sound Ventures
Sozo Ventures
Spark Capital
Sparklabs Global Ventures
Speedinvest
Spintop Ventures
Square Enix Mobile
Stanford-StartX Fund
SteamBoat VC (Disney)
Sterling VC
Stillfront
Structure Capital
Supercell
Sutter Hill Ventures
SV Tech Ventures
Sweet Capital
TA Ventures
Take-Two Interactive Software
Tandem Capital
Target Global
Techstars
Temasek Holdings
Tencent
Tenfore Holding
Tengelmann VC
Tera VC
TGF
The Gauselmann Group
The Kraft Group
The Riva Group
Third Digital VC
Third Kind Venture Capital
Threshold Ventures
Thrive Capital
Tiger Global Management
Tine Pensjonskasse

21. ASK