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What
EveryStartup
AndCorporate
ShouldKnow
AboutExits
GLOBAL DEEP TECH SEED FUND
$525M under management
800+ investments (+150/year)
#3 most active globally
#1 in Health Tech / IoT / Life sciences
HANDS-ON CAPITAL
Focused accelerators
Pre-seed: $100k-$250k
Follow-on: up to $2M
About SOSV SOSV PROGRAMS
Hardware
HAX (SF, Shenzhen)
Biotech
IndieBio (SF)
RebelBio (London)
Social & Mobile
Chinaccelerator (Shanghai)
MOX (Taipei)
Food
Food-X (NYC)
Blockchain
dLab (NYC)
4
JUMP BIKES
Uber, $200M
HARMONIX
MTV, $175M
Makeblock (val. $367M)
Memphis Meats (Gates…)
BitMEX
Formlabs GetAround
Some
SOSV
Startups
We want 800 exits
800 IPOs?
Seed
SeriesA
ourstartup
The pom-pom, and the fear of missing it.
After that, nothing else matters.
End game
Founders get paid
Investors get paid
We need to learn
7 “EXIT MASTERCLASS”
50 SPEAKERS
500+ Participants
Founders, CFOs, VCs, corporates, bankers, lawyers, stock exchanges…
JOHN
CHAMBERS
CISCO
CHAIRMAN EMERITUS
20 YEARS, 180 M&As
First impressions
Startups
VCs
Orbits
Startups
VCs
Corporates
Bankers
Lawyers
PE
Orbits
Startups should prepare
or miss opportunities
and leave money on the table
Lesson One
Lesson Two
Corporates will need M&As
to stay relevant,
and should build a playbook
Part1
WhatFounders
ShouldKnow
Some Facts
Most exits are M&A
Most are < $100M
2-3 years after first contact
A
B
C
D
Survivalcurve
USstartupsfounded
between2003-2013
Pre-A
~40%can’traiseB
~75%can’traiseC
A
B
C
D
LikelihoodofAcquisition
USstartupsfounded
between2003-2013
Pre-A
M&As
~60%byA
~80%byB
Lastroundbeforeexit(2015)
Seed / Angel
B
A
C
D
E+
Other
VC-Backed Exits

in 2017 (US & EU)
IPO
$13.5bln

114 deals

9%
PE Buy-Out
18.5%
M&A
$67bln

1,265 deals

72.5%
1/3 above $100mln

88.7% of exit value
Source: PItchbook, 2017 data
CEO’s job:
Maximizing optionality
FOSO Fear of Selling Out
FOSO
Save years of life, stress, and risk
Get ‘Exit / Bankable’experience
It’s easier next time
It’s NOT what most VCs want
FOSO Myths
01/ It’s a shame not to build a unicorn
02/ It’s a shame to sell early
03/ You can’t get rich quick
04/ Corporates are boring
Corporate CEO says:
‘We’re building a new
and huge division
around startupA.
The CEO of startupA
will be its leader.’
Cisco case
1/3 top leaders from M&A
100 CEOs at Cisco !
When NOT to exit?
Revenue / profit
Massive momentum
Strong confidence in next 2-3 years
Everyone is pumped up!
+ Softbank won’t invest in your competitor
When to exit?
Worst time?
Best time?
Worst time(s)
No money
No growth
No morale
Best time(s)
Buyer ‘needs’you
Consolidation
Fast growth (with perceived cap)
Why buy you?
New
market
Existing
market
Why buy you?
Talent
Market
Technology
Competitor
Complement segment
Complement geography
Next gen
Needs you?
Consolidation
My first M&A
123 Multimedia
For-Side
Mobivillage
Index
FitnessApps
UnderArmour $475M MyFitnessPal
Asics $85M RunKeeper
UnderArmour $150M MapMyFitness
Adidas $239M Runtastic
Fitbit $18M Fitstar
$1B
Social Games
Disney $563M Playdom
DeNA $400M ngmoco
ElectronicArts $750M PopCap
ElectronicArts $400M Playfish
Zynga $210M OMGpop
$2B
Growth
Time
Inflection
point
Asymptote
EXIT
HERE?
Fast growth
PV = nRT
Angel case
2010:Angel + Seed
2011:A
2013: B
2015: C
2019: M&A
Develop 6th Sense
“Good tech companies
are bought, not sold.
The question is thus:
how to get bought?”
George Patterson
HSBC
Imagine…
Due diligence
IP ownership
Staff Contracts
Client contracts
Product plan
…
No plan B
One bidder
6 months of distraction
Slow BD, No fundraising
Risks
Missing the exit
Leaving money on the table
“Selling starts on day 1.
And only the CEO can do this.
Work out who will be your buyer.
Constantly articulate why
a company should buy you.
Bring clear messages
so it can be presented upwards.”
Chris Gilbert, Ubiquisys
(acq. Cisco, $300M)
Do This !
01/ Build a list
02/ Connect
03/ Stay visible
01/ The List
01/ Partners
02/ Competitors
03/ New Entrants
Targeting
Check their press
Check their IR calls
Ask your contacts
02/ Connect
01/ Events
02/ Intros
03/ Media
Connect with
Business Development
Corporate Development
VCs & CVCs
Their customers!
‘How to get our attention?
Do something cool for
one of our customers.’
Todd Neville,
Corp Dev Team Manager, IBM
How much?
$1M/engineer
Comparables
2x money raised
2x previous valuation
Discounted cash flow
…
Pricing
What would you sell for?
How much is the buyer ready to pay?
Pricing
Revenue = Not that important
What happens with their channels?
Bankers role
Bidding (fee vs higher price)
Bad cop
03/ Visibility
三⼈人成⻁虎
sān rén chéng hǔ
3 men make a tiger
Get on their radar
01/ Media
02/ Events
03/ Meetings & updates
Recap: do this
01/ Build a list
02/ Connect
03/ Stay visible
Part2
WhatCorporates
ShouldKnow
Today
Innovation is accelerating
You can’t invent everything
Startups might kill you
Market Shifts
18 YEARS
14 YEARS
15 YEARS
7 YEARS
? YEARSYou Startup(s)
S&P 500 Lifespan
Rolling7-yearavg.
90yearsin1935
18yearsin2014
Google233
Amazon82
Facebook77
Apple105
Microsoft219
Cisco216
Intel93
TOTAL1,024
Baidu10
Alibaba24
Tencent12
Softbank10
Rakuten32
TOTAL716
Acquisitions
Investments
Google81+623
Amazon78
Facebook12
Apple10
Microsoft106+255
Cisco200
Intel57+1,286?
TOTAL2,000+
Baidu89
Alibaba150
Tencent351
Softbank169
Rakuten63
TOTAL822
You’re tech too
John Deere
buys Blue River
For $305M
InvestmentsYou’re tech too
Do This !
Study others playbooks
Build your own
Start small (?)
M&ASkillset
Deal flow
Valuation
Negotatiation
Integration
Cisco playbook
01/ Listen to customers
02/ Match cultures
03/ Pay for value
04/ Plan careers
05/ Expect some failures
Customers
Match Cultures
Corporate CEO says:
‘We’re building a new
and huge division
around startupA.
The CEO of startupA
will be its leader.’
HR Matters
Integration
Incentive
Management
Autonomy
Career
Expect failures
Portfolio play
Industry avg: 2/3?
Cisco: 1/3
Do This !
Study others playbooks
Build your own
Start small
Start now
Why
M&As
Matter
Cycle of Life
Re-circulate talent
Re-circulate capital
Gain experience
Grow ecosystem
Thank you!
ben@hax.co
@benjaminjoffe
www.slideshare.com/hax_co
www.hax.co/startup-exits

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