The way we publish to the Web is broken. For years, we’ve relied on pre-built HTML templates inside content management systems as our only way to publish content online. Designers hand off their creations to developers who meticulously hand-code basic templated layouts that take days or weeks. A lot of the magic of a design gets lost in translation due to the limiting technology of the day. When you simply want to move an image 1 inch to the right, the technology tells you you can’t. What if you could crack open your browser, hit New Page, and just create? Straight from brain to page? No hand-coding? (Unless you want to!). What if every page on the Web was a starting point that you could use to take it in another direction and make it your own? What if the browser acted just like every other desktop publishing or design app you’ve ever used? Now it does. Objective To show a brand new technology that is re-inventing what it means for anyone to create and publish to the Web. Target Audience Anyone involved at the front-end of web publishing (developers, designers, content folks), as well as any professional who has need of a website. Five Things Audience Members Will Learn Brief context of where web publishing came from, and how we got here Demonstrations of a new technology that will dramatically improve the lives of those wishing to create original content on the Web That web design, is in fact not dead How to create an original (i.e. non templated) website as fast as you can dream it up Show a whole new way to use a web browser, not just to surf the web, but to create it

1. Every child is born an artist.
The problem is how to remain
an artist once we grow up.
Pablo Picasso
@

2. The Web has a giant usability problem.

3. ~ 1%
(know
HTML/CSS)
People that
can create
something
from scratch
on the Web
~ 99%
(don’t know
HTML/CSS)
People that can
only fill in the
blanks of a pre-fab
template or pay
someone
$10k-20k to do it.

4. The world’s first Content
Management System (CMS)
circa 1450 A.D.
(the printing press)

5. 500 years
later…

6. and another 50
years after that…

7. Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

8. Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

9. Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

10. Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

11. Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

12. Rise of CSS (1990’s to 2010’s)

13. 1981

14. 2016

15. The invention
of WYSIWYG,
mid 1980’s

16. 2016: Enter PageCloud

17. PageCloud’s Mission:
To bring free-form publishing
and creative expression to
everyone with an Internet
connection.

18. 7 Core Beliefs
(with demos!)

19. Core Belief #1
A “template”, at best, will
only ever be ~60% of what
you want.

23. Core Belief #2
We shouldn’t have to
“fight” with technology to
get the outcome we want.

25. Core Belief #3
The vast majority of
websites in the world
don’t require a full CMS.

26. Core Belief #4
Current crop of RWD techniques
are (ironically) completely
inaccessible to the masses.

27. Core Belief #5
Web publishing tools need start
leaning towards design and
creativity, and away from the
databases and source code.

29. Core Belief #6
Web applications shouldn't
be 2nd class citizens for
usability & efficiency.

31. Core Belief #7
Any good web publisher
should integrate with
every kind of web content.

34. Core Belief #8
It should all be open and
extensible by 3rd party
developers and designers.

41. One last demo…
Creating a custom designed
page from scratch.

45. A major technological shift is coming.

46. SAVE 20%
FITC2016
If you could create
anything, what
would it be?