Every child is born an artist.
The problem is how to remain
an artist once we grow up.
Pablo Picasso
@

The Web has a giant usability problem.

~ 1%
(know
HTML/CSS)
People that
can create
something
from scratch
on the Web
~ 99%
(don’t know
HTML/CSS)
People that can
only fill in the
blanks of a pre-fab
template or pay
someone
$10k-20k to do it.

The world’s first Content
Management System (CMS)
circa 1450 A.D.
(the printing press)

500 years
later…

and another 50
years after that…

Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

Building HTML templates for a
modern CMS is a labor intensive
process to set rigid page layouts,
done by highly trained
craftsmen, so that the content is
accessible to millions.

Rise of CSS (1990’s to 2010’s)

1981

2016

The invention
of WYSIWYG,
mid 1980’s

2016: Enter PageCloud

PageCloud’s Mission:
To bring free-form publishing
and creative expression to
everyone with an Internet
connection.

7 Core Beliefs
(with demos!)

Core Belief #1
A “template”, at best, will
only ever be ~60% of what
you want.

Core Belief #2
We shouldn’t have to
“fight” with technology to
get the outcome we want.

Core Belief #3
The vast majority of
websites in the world
don’t require a full CMS.

Core Belief #4
Current crop of RWD techniques
are (ironically) completely
inaccessible to the masses.

Core Belief #5
Web publishing tools need start
leaning towards design and
creativity, and away from the
databases and source code.

Core Belief #6
Web applications shouldn't
be 2nd class citizens for
usability & efficiency.

Core Belief #7
Any good web publisher
should integrate with
every kind of web content.

Core Belief #8
It should all be open and
extensible by 3rd party
developers and designers.

One last demo…
Creating a custom designed
page from scratch.

A major technological shift is coming.

SAVE 20%
FITC2016
If you could create
anything, what
would it be?