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Goofy, Goodfellas and a Gardener: The Masters of Experience Design.
with Anthony Vitagliano
I’ve found that our best work, the experiences that move and stay with people, do two things: they blend the virtual and the actual, creating a kind of digital-physical alloy that people can interact with in profoundly surprising and intuitive ways; and they stay true to a set of bedrock principles, as old as storytelling. These principles have been set by the masters before us—a magician with boundless imagination, a filmmaker with fantastic eyebrows and an old man who yelled at people to get “ON” his lawn. I will explore the connection between these design heroes and the playful way Digital Kitchen interprets their philosophies. I might also explain why I have a slight obsession with revolving doors.
THREE THINGS AUDIENCE MEMBERS WILL LEARN
How 19th century landscape architecture has influenced the digital landscapes of today
How a good storyteller always knows what to say, and what to leave unsaid
How feeling is more powerful than process