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Building Tools for the Next Web

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Building Tools for the Next Web
with Nicola Bortignon

Google Web Designer, building a tool for the next web. Get a glimpse on the thinking process behind Google’s new software for creative coding. Embark on a journey through the challenges of building a tool at a scale for the future web.

OBJECTIVE
Inside tips on how to create software for the web.

TARGET AUDIENCE
You want to write your own software, or you are curious to see how Google works.

FIVE THINGS AUDIENCE MEMBERS WILL LEARN
How to write software in an uncertain environment
How to understand your users
Prioritize features
Drive adoption from zero to millions of users
How to fail, learn, and get better

Published in: Technology
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Building Tools for the Next Web

  1. 1. BUILDINGTOOLS FORTHENEXTWEB @nicolabortignon
  2. 2. disclaimer
  3. 3. BUILDINGTOOLS FORTHENEXTWEB
  4. 4. BUILDINGTOOLS FORTHENEXTWEB myexperience
  5. 5. BUILDINGTOOLS FORTHENEXTWEB myexperience
  6. 6. BUILDINGTOOLS FORTHENEXTWEB myexperience the6mostImportantThings I VELEARNED’
  7. 7. BUILDINGTOOLS FORTHENEXTWEB myexperience the6mostImportantThings I VELEARNED YOUWON tBELIEVE#5’ ’
  8. 8. 1. UnderstandthenextWeb
  9. 9. HTML
  10. 10. HTML CSS
  11. 11. HTML CSS JAVASCRIPT
  12. 12. HTML CSS JAVASCRIPT
  13. 13. HTML CSS JAVASCRIPT
  14. 14. HTML CSS JAVASCRIPT
  15. 15. HTML CSS JAVASCRIPT
  16. 16. HTML CSS JAVASCRIPT
  17. 17. HTML CSS JAVASCRIPT
  18. 18. 2.ITstartsWithaBrick
  19. 19. AdsMotionCodeDesign
  20. 20. USERS
  21. 21. USERS CUSTOMERS
  22. 22. USERS CUSTOMERS OPINION LEADERS
  23. 23. USERS CUSTOMERS OPINION LEADERS
  24. 24. 100 USERSTHAT LOVEYOU 10.000 USERSTHAT LIKEYOU ?
  25. 25. 100 USERSTHAT LOVEYOU 10.000 USERSTHAT LIKEYOU 85% propagation 15% propagation
  26. 26. #3outcomenotoutput2.OUTCOMENOTOUTPUT
  27. 27. INPUT OUTPUT
  28. 28. INPUT OUTPUT OUTCOME
  29. 29. INPUT OUTPUT OUTCOME CODEBASE 2012 2013 2014 2015 2016
  30. 30. USERS CUSTOMERS OPINION LEADERS
  31. 31. USERS CUSTOMERS OPINION LEADERS
  32. 32. 4.EXPECT TO UPSET PEOPLE
  33. 33. #5The7starsexperience5.THE 7StarS EXPERIENCE
  34. 34. 6.THINKBIG
  35. 35. 6.THINKBIG
  36. 36. 6.OWN THE SCALE
  37. 37. 10.000 USERS 8 HOURSADAY 5 DAYSAWEEK 44 WEEKSAYEAR 17,600,000hours/YEAR
  38. 38. 17,600,000hours/YEAR ReducethetimeforONE operation from3minUTESto20Seconds. 16,720,000hours/YEAR
  39. 39. 78,000,000,000,000bytes 1Billion IMPRESSIONs 78Kb SIZE 100,000hoursofmovie
  40. 40. 2000hoursofmovie ReducetheRUNTIMESIZEBY1KB. Morethan ALL THE TV SERIES ON NETFLIX
  41. 41. 3MORETHINGS…
  42. 42. THANKYOU

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