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“Chip Kidd is the
Meryl Streep of
book design.”
—Huffington Post,
May 2014
Does she
agree??
Kidd
for
kids.
MAKE IT
LOOK LIKE
SOMETHING
ELSE
DAVID
RAKOFF
“FRAUD”
DAVID RAKOFF
DAVID RAKOFF
DAVID RAKOFF
DAVID RAKOFF
DAVID RAKOFF
DAVID RAKOFF
D1964-2012AVID
RAKOFF
OLIVER SACKS
“THE
MIND’S EYE”
JAMES
ELLROY
“PERFIDIA”
How did the
events of
Pearl Harbor
affect
Los Angles?
GINA BARNETT
“PLAY THE
PART”
! or ?
!
WHEN
SHOULD
YOU BE
CLEAR?
“DUTY”
A memoir by former
U. S. Secretary
of Defense,
Robert. M. Gates
?
WHEN
SHOULD
YOU BE
MYSTERIOUS
?
HARUKI
MURAKAMI
COLORLESS
TSUKURU TAKAMI
AND HIS
YEARS OF
PILGRIMAGE
“We were
like five fingers
on a hand.”
UNUSEFUL
MYSTERY
USEFUL
CLARITY
USEFUL
MYSTERY
UNUSEFUL
CLARITY
Excuse me,
I’m on
WHAT??
“Can you
really…?”
Try.
Fail.
Try
again.
Fail
better.
www.
chipkidd
.com
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! or ? with Chip Kidd

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Presented at FITC Toronto 2015
More info at www.fitc.ca

Chip Kidd explores when design should be clear, and when it should be mysterious. And what happens when the two get mixed up.

Published in: Design
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! or ? with Chip Kidd

  1. 1. “Chip Kidd is the Meryl Streep of book design.” —Huffington Post, May 2014
  2. 2. Does she agree??
  3. 3. Kidd for kids.
  4. 4. MAKE IT LOOK LIKE SOMETHING ELSE
  5. 5. DAVID RAKOFF “FRAUD”
  6. 6. DAVID RAKOFF
  7. 7. DAVID RAKOFF
  8. 8. DAVID RAKOFF
  9. 9. DAVID RAKOFF
  10. 10. DAVID RAKOFF
  11. 11. DAVID RAKOFF
  12. 12. D1964-2012AVID RAKOFF
  13. 13. OLIVER SACKS “THE MIND’S EYE”
  14. 14. JAMES ELLROY “PERFIDIA”
  15. 15. How did the events of Pearl Harbor affect Los Angles?
  16. 16. GINA BARNETT “PLAY THE PART”
  17. 17. ! or ?
  18. 18. !
  19. 19. WHEN SHOULD YOU BE CLEAR?
  20. 20. “DUTY” A memoir by former U. S. Secretary of Defense, Robert. M. Gates
  21. 21. ?
  22. 22. WHEN SHOULD YOU BE MYSTERIOUS ?
  23. 23. HARUKI MURAKAMI
  24. 24. COLORLESS TSUKURU TAKAMI AND HIS YEARS OF PILGRIMAGE
  25. 25. “We were like five fingers on a hand.”
  26. 26. UNUSEFUL MYSTERY
  27. 27. USEFUL CLARITY
  28. 28. USEFUL MYSTERY
  29. 29. UNUSEFUL CLARITY
  30. 30. Excuse me, I’m on WHAT??
  31. 31. “Can you really…?”
  32. 32. Try.
  33. 33. Fail.
  34. 34. Try again.
  35. 35. Fail better.
  36. 36. www. chipkidd .com

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