Presented at FITC Toronto 2019
More info at www.fitc.ca/toronto
Innovation is defined as the process of making an idea into a good or service that creates value by meeting a need or solving a problem at scale. This talk explores ways to find inspiration from everyday sources, invest in skills that foster collaboration, and identify opportunities for impact. While leveraging the core principles of and learnings from designing products for real people, Carl will examine a number methods for building creativity and innovation into our everyday work.
For individual contributors looking to cultivate opportunities for impact and find the right time, space, and tools to innovate in our everyday work.
Five Things Audience Members Will Learn
A bottom-up approach to framing innovation within your daily work
Identify and validate opportunities that make an impact
Prioritize, prototype, and build understanding of the problems you are solving
Collaborate locally and globally
Seek, give, and apply feedback often
Innovation comes in many forms
● Empowering innovation
● Sustaining innovation
● Eﬃciency innovation
● Disruptive innovation
● Innovation from above
- Clayton Christensen, Harvard
● Provides new tools for managing resources that are scarce and costly
● A breakthrough technology; something no one else has; 10x idea
● Generates whole new industries, jobs, and economic growth
● Must be genuinely exciting to customers
● Often has a ripple effect...
● Improves an existing system
● May “disrupt” incumbents with new features
● Competitors and incumbents can respond quickly
● Drives revenue through constant updates
● Does more with less
● Sells established products at lower prices
● Raises productivity, reduces costs, but might eliminate jobs
● Disrupts an existing business model
● Targets the lowest tier of users ﬁrst
● Competitors ignore it as it doesn’t affect business
● Slowly adds value and features
● Expands quickly to become a serious threat
Innovation from above
● Creating a premium product in an existing sector
● Makes it harder for competitors to sell their cheaper products
● Open to pressure from below
Wait, everyday innovation isn’t
on that list. What gives?
● A new idea, device, or method
● The action or process of introducing a new
idea, device, or method
Deﬁning the everyday part
● Happening or used everyday
● Daily; commonplace
Sports vs. Collaboration
● Assigned a role and you often stick to it with
● Rule book stays the same with few changes
● Goal is to crush your opponent with a clear
idea of who is the winner and loser
● Flexible and creative - use your unique skills
in a way to adapt well to task at hand
● Collaboration evolves over time and can get
● Goal is to foster ideas and contribute to the
Great feedback is speciﬁc, goal oriented,
organized, relevant, and timely
Great feedback is speciﬁc
● Is the wording vague or open-ended?
● Would someone else understand?
● Am I identifying a problem?
● Could this be an actionable item?
Great feedback is goal oriented
● Why do I want to add this?
● How will this suggestion beneﬁt a user?
● How does this help accomplish our goals?
Great feedback is organized
● Am I repeating myself? Can I consolidate my points?
● Are there clear patterns or categories that I can reuse?
● Have I prioritized my feedback appropriately?
● Is my feedback well formatted?
Great feedback is relevant and timely
● Is this the type of feedback requested?
● Am I sharing this with the right person?
● Is this related to the current stage of the project?
● Is this the right time or place for my feedback?
Why is this so hard to do?
● Limited experience
● Personal bias
● Lack of time
Responding to feedback is a subtle art
● Review the strategy behind the decisions
that brought you to this point
● Analyze and explain the goals of this
step of the process
● Outline the type of feedback you’re
Inspire great feedback
● Establish and use a common vocabulary
● Send your work ahead of time to prevent churn
and maximize your returns
● Ask lots of qualifying questions to dig deeper