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Case study magazine
 NME (New Musical Express)
NME
NME (New musical express)
is music publication that
focuses on the
Alternative/Punk rock genre
of music.

“The ultimate guide to the
week in music”

The target market is teens
and young adults. The
magazine is suitable for both
genders as the colours and
layout are not orientated
towards male or female.
NME facts
The magazine was first published in 1952
as a music newspaper it gradually started
to become a magazine in the 1980s until it
was an official magazine publication in
1998.
It was the first British paper to include a
singles chart, in the 14 November 1952
edition.
It is published by IPC.
The editor is Mike Williams
The magazine has been published weekly
since March 1952.
It costs £2.20
The magazine is sold in most
newsagents, post offices and book shops.
You can also buy a subscription online and
have them delivered to your door. They
are also sold in music/CD shops.
Large bold red masthead. Celebrities head
Red/Black and white
                         is covering masthead as magazine is a well
colour scheme. Black                                                  The cover image is of
                         known brand.
and white are also                                                    the band ‘Arctic
echoed in the                                                         Monkey’ who are a
background image                                                      rock/alternative band.
                                                                      They are pictured in a
                                                                      close up shot. The lead
Red puff with white
                                                                      singer is pictured at the
and black font to
                                                                      front, then the
advertise the ’20 best
                                                                      drummer, then the two
dance tracks on the
                                                                      guitarists. They are
planet’.
                                                                      shown looking
                                                                      intimidating a
Variety of font size                                                  professional.
and colours, ‘Arctic
Monkeys’ is the                                                        The main cover line is
biggest font as it has                                                 in big, bold red
a huge article/special                                                 letters. This sticks
written about them.                                                    with the colour
Font size depends on       Small cover lines                           scheme.
importance.                centred at the
                           bottom showing           There is a barcode which is a
                           other articles.          typical magazine convention.
The colour scheme is
the continued
Red/black and white                                   Different fonts are
that was used on the                                  used for; quotes,
front cover. Although                                 titles and smallprints
the red is darker.

Thin grey lines used                                   Other articles and
to separate text, page                                 features all printed in
numbers and images.                                    a column listed under
                                                       ‘plus’
Bold black title
                                                      Issue date stated
centralised at the top
                                                      below the title to tell
of the page.
                                                      people when it was
                                                      published.
  Quotes said by person
  being interviewed
  under the image                                     Bold red box with
  followed by a brief                                 white text advertising
  description of what                                 NME magazine
  the article is about.   Bold page numbers           subscriptions.
                          located below the bottom
                          right corner of the image
Small paragraph giving the          Large bold title with
                      readers an idea what the            the name of the band
                      article is about. Some words        the article is written
The colour            are highlighted in a blue font.     about.
scheme differs
as it is black,                                                                    Blue lines
white and blue                                                                     added to
as oppose to,                                                                      make page
red, white and                                                                     look more
black.                                                                             interesting
                                                                                   and to stick
                                                                                   with colour
Large blue
                                                                                   scheme
‘drop capital’
at the                                                                             Text wraps
beginning of                                                                       around ‘pull
each                                                                               quote’.
paragraph.

           Band looks serious and           Large image that           A ‘pull quote’ is
           professional in image with       takes up a full page       featured on the right
           lead singer in the front of      and crosses onto the       page in a different
           the image and centralised        other page.                colour to grab
           on the page                                                 readers attention.
Influence on my magazine
I could use the conventions I have identified to create my
own magazine;
I need to create a colour scheme (Red,black and white?)
One large image on the double page spread
Bold titles and different size fonts
If taking a band image make sure the lead singer is
centralised and at the front of the photo
A pull quote has to be featured on my double page spread.

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NME guide to alternative rock music

  • 1. Case study magazine NME (New Musical Express)
  • 2. NME NME (New musical express) is music publication that focuses on the Alternative/Punk rock genre of music. “The ultimate guide to the week in music” The target market is teens and young adults. The magazine is suitable for both genders as the colours and layout are not orientated towards male or female.
  • 3. NME facts The magazine was first published in 1952 as a music newspaper it gradually started to become a magazine in the 1980s until it was an official magazine publication in 1998. It was the first British paper to include a singles chart, in the 14 November 1952 edition. It is published by IPC. The editor is Mike Williams The magazine has been published weekly since March 1952. It costs £2.20 The magazine is sold in most newsagents, post offices and book shops. You can also buy a subscription online and have them delivered to your door. They are also sold in music/CD shops.
  • 4. Large bold red masthead. Celebrities head Red/Black and white is covering masthead as magazine is a well colour scheme. Black The cover image is of known brand. and white are also the band ‘Arctic echoed in the Monkey’ who are a background image rock/alternative band. They are pictured in a close up shot. The lead Red puff with white singer is pictured at the and black font to front, then the advertise the ’20 best drummer, then the two dance tracks on the guitarists. They are planet’. shown looking intimidating a Variety of font size professional. and colours, ‘Arctic Monkeys’ is the The main cover line is biggest font as it has in big, bold red a huge article/special letters. This sticks written about them. with the colour Font size depends on Small cover lines scheme. importance. centred at the bottom showing There is a barcode which is a other articles. typical magazine convention.
  • 5. The colour scheme is the continued Red/black and white Different fonts are that was used on the used for; quotes, front cover. Although titles and smallprints the red is darker. Thin grey lines used Other articles and to separate text, page features all printed in numbers and images. a column listed under ‘plus’ Bold black title Issue date stated centralised at the top below the title to tell of the page. people when it was published. Quotes said by person being interviewed under the image Bold red box with followed by a brief white text advertising description of what NME magazine the article is about. Bold page numbers subscriptions. located below the bottom right corner of the image
  • 6. Small paragraph giving the Large bold title with readers an idea what the the name of the band article is about. Some words the article is written The colour are highlighted in a blue font. about. scheme differs as it is black, Blue lines white and blue added to as oppose to, make page red, white and look more black. interesting and to stick with colour Large blue scheme ‘drop capital’ at the Text wraps beginning of around ‘pull each quote’. paragraph. Band looks serious and Large image that A ‘pull quote’ is professional in image with takes up a full page featured on the right lead singer in the front of and crosses onto the page in a different the image and centralised other page. colour to grab on the page readers attention.
  • 7. Influence on my magazine I could use the conventions I have identified to create my own magazine; I need to create a colour scheme (Red,black and white?) One large image on the double page spread Bold titles and different size fonts If taking a band image make sure the lead singer is centralised and at the front of the photo A pull quote has to be featured on my double page spread.