The three media products of a digipak, magazine advert, and music video for the song "Far from me" by Dan O'Brien were connected through shared elements. Dan O'Brien appears in all three products. Additionally, the same font was used for the artist and song title across the products. The music video was used as a guide to model the two ancillary texts, the digipak and magazine advert, to create synergistic elements and showcase the alternative pop genre. The digipak featured shots from the same locations as the music video. However, the magazine advert differed by showing Dan O'Brien with his back to the camera instead of his face.